Rascasse Audience Intelligence

Caffè Nero Target Market in United States

A data profile of the people who buy, follow and care about Caffè Nero in United States — modelled from more than twelve digital signal sources. Caffè Nero has an estimated audience of 682,905 people in United States.

#3126among Brand in United States#1670in Food & Beverages

The average Caffè Nero fan in United States is 27.5 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, Rhode Island.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caffè Nero profile in United States.

Audience size
683K
in United States
Gender
42.5%♀
57.5% male
Age
27.5
average years
Country rank
#30362
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caffè Nero

42.5% are female, 57.5% are male, average age 27.5.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Caffè Nero audience in United States
MetricValue
Female42.5%
Male57.5%
Average age27.5
Estimated audience size682,905
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Caffè Nero audience in United States
Age bracketShare%
16-1962%
20-2913%
30-398%
40-4911%
50+6%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Caffè Nero audience comes from United States.

Worldwide audience distribution share by country for Caffè Nero
CountryShare
United Kingdom61.9%
United States7.0%
Ireland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caffè Nero audience in United States is strongest.

Fig. 05

Top regions by affinity

Caffè Nero customers by region in United States
#RegionReachAffinity×
01Massachusetts~400K30.17×
02Rhode Island~20K10.57×
03Connecticut~20K3.38×
04New Hampshire~5K1.88×
05Montana~2K0.81×
06Alaska~1K0.81×
07South Dakota~1K0.80×
08North Dakota~1K0.80×
09Idaho~2K0.69×
10West Virginia~2K0.66×
11New Mexico~2K0.65×
12Hawaii~2K0.65×
13Mississippi~4K0.64×
14Nebraska~2K0.64×
15Arkansas~3K0.61×
16Washington, District of Columbia~1K0.60×
17Delaware~1K0.60×
18Vermont<1K0.60×
19Oklahoma~4K0.52×
20Iowa~3K0.52×
21Maine~1K0.52×
22Utah~3K0.48×
23Alabama~4K0.47×
24Louisiana~4K0.47×
25Nevada~3K0.44×
26Kansas~2K0.41×
27Missouri~4K0.36×
28Kentucky~3K0.36×
29Oregon~3K0.36×
30South Carolina~4K0.35×
31Wisconsin~4K0.35×
32New York~10K0.32×
33Minnesota~3K0.32×
34Indiana~4K0.31×
35Tennessee~4K0.30×
36Pennsylvania~7K0.29×
37Arizona~4K0.28×
38Maryland~3K0.25×
39Colorado~3K0.25×
40Michigan~4K0.24×
41Ohio~5K0.23×
42New Jersey~4K0.23×
43Virginia~4K0.23×
44Washington~3K0.23×
45Georgia~4K0.20×
46North Carolina~4K0.20×
47California~10K0.18×
48Illinois~4K0.18×
49Florida~7K0.15×
50Texas~8K0.14×
Fig. 06

Affinity by region

Affinity by region — Caffè Nero, United States
0.14×1.00×30.17×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caffè Nero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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