Rye bread Audience in United States

Rye bread logo

Rye bread has an estimated audience of 382,152 people in United States. 61.0% are female, 39.0% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Mini-bar, Din Tai Fung, Sliced bread, Doctor of Medicine, Campeonato Brasileiro Série B.

The average Rye bread fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mini-bar, Din Tai Fung, Sliced bread, with strongest over-indexing on Mini-bar (289.66× the country average). Demographically, the Rye bread audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Rye bread fans

Demographic split for Rye bread audience in United States
MetricValue
Female61.0%
Male39.0%
Average age44.4
Estimated audience size382,152

Audience persona

The typical Rye bread fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Mini-bar.

Top regions in United States

Top regions ranked by reach for Rye bread in United States
RegionReachAffinity
California61,7011.47×
Texas32,7751×
New York32,0371.5×
Florida28,8431.11×
Pennsylvania17,4351.35×
Illinois14,7171.16×
New Jersey13,6981.41×
Michigan12,0061.2×
Ohio11,6140.99×
North Carolina11,6121.01×
Georgia11,2210.95×
Virginia9,5931.03×
Washington8,7391.14×
Massachusetts8,2141.09×
Maryland7,8341.19×
Arizona7,5250.96×
Tennessee6,4820.85×
Indiana6,3350.91×
Missouri5,9480.97×
South Carolina5,6990.99×
Colorado5,2800.88×
Wisconsin5,2780.92×
Connecticut5,1871.35×
Minnesota5,0580.92×
Oregon4,5911.05×
Nevada4,2141.14×
Alabama4,2050.79×
Louisiana3,9550.8×
Kentucky3,9470.82×
Oklahoma3,8640.91×
Utah3,5931.05×
Iowa2,7870.89×
Arkansas2,7280.87×
Kansas2,7220.9×
Mississippi2,2910.73×
New Mexico1,7970.94×
Nebraska1,7830.93×
Hawaii1,7501.07×
Idaho1,7200.9×
Washington, District of Columbia1,4771.29×
West Virginia1,4040.79×
New Hampshire1,3050.87×
Rhode Island1,2551.03×
Maine1,1950.87×
Delaware1,0130.96×
Montana9390.89×
Alaska8281.01×
South Dakota6280.71×
North Dakota6210.79×
Vermont5670.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rye bread audience
BrandAffinityCategory
Mini-bar289.66×Travel & Leisure
Din Tai Fung35.85×Food & Beverages
Sliced bread64.4×Food & Beverages
Doctor of Medicine20×Business & Career
Campeonato Brasileiro Série B102.28×Sports
Social status14.84×Politics & Society
Toast20.46×Food & Beverages
Public administration15.71×Business & Career
Eastern Orthodox Church19.38×Politics & Society
K3 (band)67.41×Music & Radio
White bread55.4×Food & Beverages
Registered user13.74×Internet & Social Media
Ring name17.94×Fashion & Accessoires
Ronald Reagan15.64×Politics & Society
Marco Rubio15.5×Politics & Society
Microsoft Word13.64×Technology & Electronics
Mediterranean Sea10×Travel & Leisure
Caribbean Sea13.94×Travel & Leisure
Bluesky7.46×Internet & Social Media
Judaism10.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rye bread audience
TraitClusterScore
IndulgenceJOY1.86
Healthy LifestyleBALANCE1.37
TravellingTHRILL1.36
Price SensitivityPREMIUM1.28
Design AffinityPREMIUM1.28
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Rye bread
CountryShare
United States21.9%
Brazil9.6%
Italy9.2%

See Rye bread audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Rye bread have in United States?

Rye bread has an estimated audience of 382,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Rye bread fans?

61.0% of Rye bread fans are female, 39.0% are male, with an average age of 44.4 years.

Which brands do Rye bread fans like most?

Rye bread fans show strongest brand affinity for Mini-bar (289.66×), Din Tai Fung (35.85×), and Sliced bread (64.4×) over the country average.

Where do Rye bread fans live in United States?

Rye bread fans in United States are most concentrated in California (reach 61,701), Texas (reach 32,775), and New York (reach 32,037). These three regions account for the largest share of the active audience.

What other brands do Rye bread fans also like?

Beyond Rye bread itself, the audience over-indexes on Din Tai Fung (35.85×), Sliced bread (64.4×), Doctor of Medicine (20×), and Campeonato Brasileiro Série B (102.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rye bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.