Rascasse Audience Intelligence

Rye bread Audience in United States

A data profile of the people who buy, follow and care about Rye bread in United States — modelled from more than twelve digital signal sources. Rye bread has an estimated audience of 382,152 people in United States.

#325among Dish in United States#12510among Topic in United States#2232in Food & Beverages

The average Rye bread fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mini-bar, Din Tai Fung, Sliced bread, with strongest over-indexing on Mini-bar (289.66× the country average).

Demographically, the Rye bread audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rye bread fan in United States is more female, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Mini-bar.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rye bread profile in United States.

Audience size
382K
in United States
Gender
61.0%♀
39.0% male
Age
44.4
average years
Country rank
#42651
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rye bread fans

61.0% are female, 39.0% are male, average age 44.4.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Rye bread audience in United States
MetricValue
Female61.0%
Male39.0%
Average age44.4
Estimated audience size382,152
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Rye bread audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4926%
50+32%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Rye bread audience comes from United States.

Worldwide audience distribution share by country for Rye bread
CountryShare
United States21.9%
Brazil9.6%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rye bread audience in United States is strongest.

Fig. 05

Top regions by affinity

Rye bread fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.43×
02New Jersey~10K1.38×
03California~60K1.37×
04Pennsylvania~20K1.34×
05Connecticut~5K1.32×
06Washington, District of Columbia~1K1.18×
07Michigan~10K1.17×
08Maryland~8K1.17×
09Nevada~4K1.13×
10Alaska<1K1.12×
11Washington~8K1.10×
12Illinois~10K1.09×
13Florida~30K1.07×
14Massachusetts~8K1.07×
15Hawaii~2K1.07×
16Utah~4K1.04×
17Delaware~1K1.04×
18Rhode Island~1K1.03×
19Oregon~4K1.02×
20North Carolina~10K1.01×
21Virginia~9K1.00×
22Nebraska~2K0.98×
23Ohio~10K0.97×
24South Carolina~6K0.97×
25Idaho~2K0.96×
26Montana~1K0.96×
27Arizona~7K0.95×
28New Mexico~2K0.95×
29Maine~1K0.95×
30Vermont<1K0.94×
31Missouri~6K0.93×
32Iowa~3K0.93×
33Texas~30K0.92×
34Wisconsin~5K0.92×
35Kansas~3K0.92×
36New Hampshire~1K0.92×
37Georgia~10K0.91×
38North Dakota<1K0.91×
39Minnesota~5K0.90×
40Oklahoma~4K0.90×
41Indiana~6K0.89×
42South Dakota<1K0.88×
43Arkansas~3K0.86×
44Tennessee~7K0.85×
45West Virginia~2K0.85×
46Colorado~5K0.84×
47Kentucky~4K0.84×
48Alabama~4K0.83×
49Louisiana~4K0.80×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Rye bread, United States
0.79×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rye bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rye bread audience
#·InterestCategoryAffinity×
01Mini-barTravel & Leisure289.66×
02Campeonato Brasileiro Série BSports102.28×
03K3 (band)Music & Radio67.41×
04Sliced breadFood & Beverages64.40×
05White breadFood & Beverages55.40×
06Din Tai FungFood & Beverages35.85×
07ToastFood & Beverages20.46×
08Doctor of MedicineBusiness & Career20.00×
09Eastern Orthodox ChurchPolitics & Society19.38×
10Ring nameFashion & Accessoires17.94×
11Hotel managerBusiness & Career15.88×
12Public administrationBusiness & Career15.71×
13Ronald ReaganPolitics & Society15.64×
14Marco RubioPolitics & Society15.50×
15Social statusPolitics & Society14.84×
16Caribbean SeaTravel & Leisure13.94×
17Registered userInternet & Social Media13.74×
18Microsoft WordTechnology & Electronics13.64×
19JudaismPolitics & Society10.54×
20Mediterranean SeaTravel & Leisure10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rye bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rye bread audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE6.15×
MindfulnessBALANCE6.04×
Urban LifestyleOPEN2.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rye bread audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.10×
Career OrientationPOWER1.11×
IndividualismJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rye bread have in United States?

Rye bread has an estimated audience of 382,152 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rye bread fans?

61.0% of Rye bread fans are female, 39.0% are male, with an average age of 44.4 years.

03

Which brands do Rye bread fans like most?

Rye bread fans show strongest brand affinity for Mini-bar (289.66×), Din Tai Fung (35.85×), and Sliced bread (64.4×) over the country average.

04

Where do Rye bread fans live in United States?

Rye bread fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rye bread fans also like?

Beyond Rye bread itself, the audience over-indexes on Din Tai Fung (35.85×), Sliced bread (64.4×), Doctor of Medicine (20×), and Campeonato Brasileiro Série B (102.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rye bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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