Marco Rubio Audience in United States
Marco Rubio has an estimated audience of 6,319,466 people in United States. 55.6% are female, 44.4% are male, average age 43.9. Top brand affinities: Historic site, Nationality, Emperor Entertainment Group, Elsword, Carnival of Souls.
Top brand affinities include Historic site, Nationality, Emperor Entertainment Group, with strongest over-indexing on Historic site (6.59× the country average). Demographically, the Marco Rubio audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Marco Rubio fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.9 |
| Estimated audience size | 6,319,466 |
Audience persona
The typical Marco Rubio fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 6.59× | Arts & Culture |
| Nationality | 2.9× | Politics & Society |
| Emperor Entertainment Group | 15.21× | Business & Career |
| Elsword | 16.5× | Games |
| Carnival of Souls | 20× | Movies & TV |
| Houston County, Georgia | 26.99× | Travel & Leisure |
| Grammarly | 4.41× | Business & Career |
| Urban Outfitters | 1.69× | Shopping |
| Jesse Plemons | 2.63× | Movies & TV |
| Kendra Scott | 2.16× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.28× | Sports |
| Canis | 6.32× | Pets & Animals |
| Grinch | 2.38× | Movies & TV |
| JDSU | 1.78× | Business & Career |
| Home staging | 2.89× | Home & Garden |
| Urban horticulture | 1.96× | Home & Garden |
| Jaws | 2.84× | Movies & TV |
| Electrolyte | 2.32× | Health |
| Jeep Wagoneer | 2.63× | Cars & Mobility |
| Wikia | 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Need for Security | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.35 |
| Travelling | THRILL | 1.12 |
| Career Orientation | POWER | 1.11 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 9.2% |
| Germany | 4.3% |
See Marco Rubio audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
How to read this data
Audience size is the estimated number of people in United States who actively search for Marco Rubio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.