Marco Rubio Audience in United States
Marco Rubio has an estimated audience of 6,319,466 people in United States. 55.6% are female, 44.4% are male, average age 43.9. Top brand affinities: Drudge Report, Google Maps, New York Post, Politico, Fox News Channel.
Top brand affinities include Drudge Report, Google Maps, New York Post, with strongest over-indexing on Drudge Report (26.99× the country average). Demographically, the Marco Rubio audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Marco Rubio fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.9 |
| Estimated audience size | 6,319,466 |
Audience persona
The typical Marco Rubio fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drudge Report | 26.99× | Sports |
| Google Maps | 4.06× | Internet & Social Media |
| New York Post | 6.18× | News |
| Politico | 8.06× | Politics & Society |
| Fox News Channel | 2.48× | Movies & TV |
| Kia Sportage | 16.5× | Cars & Mobility |
| CR Flamengo | 20× | Sports |
| Bank of America | 2.55× | Business & Career |
| Ian McShane | 17.98× | Movies & TV |
| Campeonato Brasileiro Série A | 16.29× | Sports |
| Ronaldinho | 14.9× | Sports |
| Helen Hunt | 10.65× | Movies & TV |
| Wells Fargo | 2.09× | Business & Career |
| Florida Lottery | 4.28× | Games |
| Twin Peaks | 4.31× | Movies & TV |
| Texas Roadhouse | 1.98× | Food & Beverages |
| Made in USA | 2.93× | Business & Career |
| Singer-songwriter | 1.96× | Music & Radio |
| Publix | 2.53× | Shopping |
| Dentistry | 2.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Need for Security | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.35 |
| Travelling | THRILL | 1.12 |
| Career Orientation | POWER | 1.11 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 9.2% |
| Germany | 4.3% |
See Marco Rubio audiences in other countries
More Politician audiences in United States
- Donald Trump (242,919,885)
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Kristi Noem (25,444,402)
- Ivanka Trump (18,350,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Marco Rubio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.