Rascasse Audience Intelligence

Marco Rubio Audience in United States

A data profile of the people who buy, follow and care about Marco Rubio in United States — modelled from more than twelve digital signal sources. Marco Rubio has an estimated audience of 6,590,556 people in United States.

#30among Politician in United States#442among Person in United States#329in Politics & Society

The average Marco Rubio fan in United States is 43.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Drudge Report, Google Maps, New York Post, with strongest over-indexing on Drudge Report (26.76× the country average).

Demographically, the Marco Rubio audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marco Rubio fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marco Rubio profile in United States.

Audience size
6.6M
in United States
Gender
55.6%♀
44.4% male
Age
43.9
average years
Country rank
#5286
Person in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marco Rubio fans

55.6% are female, 44.4% are male, average age 43.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Marco Rubio audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.9
Estimated audience size6,590,556
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Marco Rubio audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Marco Rubio audience comes from United States.

Worldwide audience distribution share by country for Marco Rubio
CountryShare
United States37.2%
Brazil9.6%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marco Rubio audience in United States is strongest.

Fig. 05

Top regions by affinity

Marco Rubio fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.19×
02Florida~800K1.97×
03New Jersey~200K1.38×
04New York~400K1.26×
05Virginia~200K1.21×
06Massachusetts~100K1.18×
07Connecticut~70K1.17×
08Maryland~100K1.13×
09California~800K1.10×
10Arizona~100K1.08×
11Texas~600K1.07×
12Illinois~200K1.07×
13New Hampshire~30K1.05×
14Pennsylvania~200K1.04×
15North Carolina~200K1.04×
16Rhode Island~20K1.04×
17Washington~100K1.02×
18Georgia~200K1.01×
19Idaho~30K0.98×
20Tennessee~100K0.97×
21Minnesota~90K0.97×
22South Carolina~90K0.95×
23Nevada~60K0.94×
24Missouri~90K0.92×
25Colorado~90K0.92×
26Kentucky~70K0.92×
27Oregon~70K0.92×
28Utah~50K0.92×
29Maine~20K0.92×
30Michigan~200K0.91×
31Alabama~80K0.91×
32Ohio~200K0.90×
33New Mexico~30K0.90×
34Oklahoma~60K0.89×
35Kansas~40K0.89×
36Montana~20K0.89×
37Wisconsin~80K0.88×
38West Virginia~30K0.88×
39Delaware~20K0.88×
40Indiana~100K0.87×
41Nebraska~30K0.87×
42Louisiana~70K0.86×
43Vermont~10K0.86×
44Alaska~10K0.85×
45Arkansas~40K0.84×
46North Dakota~10K0.84×
47Iowa~40K0.82×
48South Dakota~10K0.79×
49Mississippi~40K0.78×
50Hawaii~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Marco Rubio, United States
0.77×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marco Rubio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marco Rubio audience
#·InterestCategoryAffinity×
01Drudge ReportSports26.76×
02Akame ga Kill!Literature20.00×
03CasemiroSports20.00×
04LG TVTechnology & Electronics17.60×
05RonaldinhoSports15.14×
06The Last Ship (TV series)Movies & TV15.02×
07Ian McShaneMovies & TV14.32×
08PoliticoPolitics & Society9.22×
09New York PostNews7.08×
10Google MapsInternet & Social Media5.26×
11Public administrationBusiness & Career4.46×
12DuolingoBusiness & Career3.99×
13Florida LotteryGames3.54×
14MSNBCMovies & TV3.44×
15Ace HardwareHome & Garden2.43×
16Joe BidenPolitics & Society2.41×
17Fox News ChannelMovies & TV2.35×
18GeneticsKids & Family2.19×
19Bank of AmericaBusiness & Career1.84×
20Wells FargoBusiness & Career1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marco Rubio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marco Rubio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Need for SecurityCONSERVATISM1.90×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marco Rubio audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marco Rubio have in United States?

Marco Rubio has an estimated audience of 6,590,556 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Marco Rubio fans?

55.6% of Marco Rubio fans are female, 44.4% are male, with an average age of 43.9 years.

03

Which brands do Marco Rubio fans like most?

Marco Rubio fans show strongest brand affinity for Drudge Report (26.76×), Google Maps (5.26×), and New York Post (7.08×) over the country average.

04

Where do Marco Rubio fans live in United States?

Marco Rubio fans in United States are most concentrated in Florida (reach ~800K), California (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Marco Rubio fans also like?

Beyond Marco Rubio itself, the audience over-indexes on Google Maps (5.26×), New York Post (7.08×), Politico (9.22×), and Ronaldinho (15.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marco Rubio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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