Rascasse Audience Intelligence

White bread Audience in United States

A data profile of the people who buy, follow and care about White bread in United States — modelled from more than twelve digital signal sources. White bread has an estimated audience of 596,467 people in United States.

#258among Dish in United States#10663among Topic in United States#1784in Food & Beverages

The average White bread fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Waffle House, FedEx, Rye bread, with strongest over-indexing on Waffle House (20.82× the country average).

Demographically, the White bread audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White bread fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Waffle House.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White bread profile in United States.

Audience size
596K
in United States
Gender
64.0%♀
36.0% male
Age
42.1
average years
Country rank
#32936
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White bread fans

64.0% are female, 36.0% are male, average age 42.1.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for White bread audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.1
Estimated audience size596,467
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the White bread audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

26.9%

of the worldwide White bread audience comes from United States.

Worldwide audience distribution share by country for White bread
CountryShare
United States26.9%
Italy11.0%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White bread audience in United States is strongest.

Fig. 05

Top regions by affinity

White bread fans by region: top regions in United States
#RegionReachAffinity×
01California~80K1.23×
02Utah~7K1.22×
03Washington~10K1.19×
04New Jersey~20K1.18×
05New York~40K1.17×
06Alaska~1K1.17×
07Connecticut~7K1.16×
08Maryland~10K1.12×
09Oregon~8K1.12×
10Hawaii~3K1.12×
11Massachusetts~10K1.11×
12Idaho~3K1.09×
13Michigan~20K1.07×
14Maine~2K1.05×
15Georgia~20K1.04×
16North Carolina~20K1.03×
17Illinois~20K1.02×
18Virginia~10K1.02×
19Nevada~6K1.02×
20Nebraska~3K1.02×
21Indiana~10K1.01×
22Minnesota~9K1.01×
23Pennsylvania~20K1.00×
24Arkansas~5K1.00×
25New Hampshire~2K1.00×
26Texas~50K0.98×
27Wisconsin~9K0.98×
28Delaware~2K0.98×
29Arizona~10K0.97×
30Kentucky~7K0.97×
31Rhode Island~2K0.97×
32South Carolina~9K0.96×
33Oklahoma~6K0.96×
34Alabama~8K0.95×
35Kansas~4K0.95×
36West Virginia~3K0.95×
37Montana~2K0.95×
38North Dakota~1K0.95×
39Vermont<1K0.95×
40Iowa~5K0.94×
41Louisiana~7K0.93×
42South Dakota~1K0.93×
43Tennessee~10K0.92×
44Florida~40K0.90×
45Mississippi~4K0.90×
46Ohio~20K0.89×
47Washington, District of Columbia~2K0.89×
48Missouri~8K0.88×
49New Mexico~3K0.86×
50Colorado~8K0.83×
Fig. 06

Affinity by region

Affinity by region — White bread, United States
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White bread audience
#·InterestCategoryAffinity×
01Bread machineHome & Garden61.06×
02Rye breadFood & Beverages55.40×
03Whole wheat breadFood & Beverages44.33×
04PorridgeFood & Beverages35.92×
05KimchiFood & Beverages23.14×
06French toastFood & Beverages22.33×
07Waffle HouseFood & Beverages20.82×
08Jimmy John'sFood & Beverages7.05×
09QVCMovies & TV6.38×
10FedExBusiness & Career6.21×
11Sustainable energyHome & Garden5.70×
12Renewable energyBusiness & Career4.74×
13Buffalo Wild WingsFood & Beverages4.16×
14Discount storesShopping4.00×
15Popeyes Louisiana KitchenFood & Beverages3.79×
16Mortgage loansBusiness & Career3.61×
17Pizza HutFood & Beverages3.38×
18McDonald'sFood & Beverages3.21×
19SubwayFood & Beverages3.00×
20PinterestInternet & Social Media2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White bread audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.70×
Convenience OrientationPREMIUM2.58×
PatriotismCONSERVATISM2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White bread audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Early Adopter MentalityPOWER0.81×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White bread have in United States?

White bread has an estimated audience of 596,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White bread fans?

64.0% of White bread fans are female, 36.0% are male, with an average age of 42.1 years.

03

Which brands do White bread fans like most?

White bread fans show strongest brand affinity for Waffle House (20.82×), FedEx (6.21×), and Rye bread (55.4×) over the country average.

04

Where do White bread fans live in United States?

White bread fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do White bread fans also like?

Beyond White bread itself, the audience over-indexes on FedEx (6.21×), Rye bread (55.4×), Bread machine (61.06×), and Jimmy John's (7.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for White bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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