Rascasse Audience Intelligence

Whole wheat bread Audience in United States

A data profile of the people who buy, follow and care about Whole wheat bread in United States — modelled from more than twelve digital signal sources. Whole wheat bread has an estimated audience of 287,698 people in United States.

#13650among Topic in United States#2541in Food & Beverages

The average Whole wheat bread fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brown bread, Bread (band), Grupo Bimbo, with strongest over-indexing on Brown bread (512.5× the country average).

Demographically, the Whole wheat bread audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whole wheat bread fan in United States is more female, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Brown bread.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whole wheat bread profile in United States.

Audience size
288K
in United States
Gender
59.8%♀
40.2% male
Age
42.0
average years
Country rank
#49384
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whole wheat bread fans

59.8% are female, 40.2% are male, average age 42.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Whole wheat bread audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.0
Estimated audience size287,698
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Whole wheat bread audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Whole wheat bread audience comes from United States.

Worldwide audience distribution share by country for Whole wheat bread
CountryShare
United States25.6%
Japan8.5%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whole wheat bread audience in United States is strongest.

Fig. 05

Top regions by affinity

Whole wheat bread fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.43×
02New Jersey~9K1.29×
03Connecticut~3K1.21×
04California~40K1.18×
05Hawaii~1K1.16×
06Nebraska~2K1.15×
07Maryland~6K1.14×
08North Carolina~10K1.12×
09Georgia~10K1.10×
10Virginia~8K1.10×
11Washington~6K1.10×
12Florida~20K1.08×
13Massachusetts~6K1.06×
14Texas~30K1.04×
15Utah~3K1.04×
16Pennsylvania~10K1.03×
17Illinois~10K1.03×
18Kentucky~4K1.02×
19Wisconsin~4K1.01×
20Louisiana~4K1.01×
21Oregon~3K0.99×
22Delaware<1K0.99×
23North Dakota<1K0.99×
24Indiana~5K0.98×
25Idaho~1K0.98×
26New Hampshire~1K0.98×
27South Dakota<1K0.98×
28South Carolina~4K0.97×
29Minnesota~4K0.97×
30Kansas~2K0.97×
31Missouri~4K0.96×
32Nevada~3K0.96×
33Iowa~2K0.96×
34Maine<1K0.96×
35Michigan~7K0.95×
36Tennessee~5K0.95×
37Oklahoma~3K0.95×
38Mississippi~2K0.95×
39Rhode Island<1K0.95×
40Arkansas~2K0.94×
41West Virginia~1K0.94×
42Ohio~8K0.93×
43Alabama~4K0.93×
44Alaska<1K0.93×
45Vermont<1K0.90×
46Arizona~5K0.89×
47Washington, District of Columbia<1K0.89×
48New Mexico~1K0.87×
49Montana<1K0.87×
50Colorado~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Whole wheat bread, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whole wheat bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whole wheat bread audience
#·InterestCategoryAffinity×
01Brown breadFood & Beverages512.50×
02Bread (band)Music & Radio177.89×
03Grupo BimboFood & Beverages165.00×
04Rye breadFood & Beverages44.60×
05White breadFood & Beverages44.33×
06Crepes & WafflesFood & Beverages21.51×
07WoolworthsShopping17.91×
08Made in FranceBusiness & Career17.33×
09Sainsbury'sShopping16.00×
10Din Tai FungFood & Beverages12.60×
11CasseroleFood & Beverages8.59×
12GovernmentPolitics & Society6.63×
13H-E-BShopping6.23×
14WhataburgerFood & Beverages4.07×
15Raising Cane's Chicken FingersFood & Beverages3.95×
16TasteFashion & Accessoires3.32×
17WingstopFood & Beverages2.49×
18Hobby LobbyHome & Garden2.17×
19Chick-fil-AFood & Beverages2.10×
20FoodFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whole wheat bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whole wheat bread audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.17×
IndulgenceJOY2.17×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whole wheat bread audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Price SensitivityPREMIUM1.10×
PatriotismCONSERVATISM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whole wheat bread have in United States?

Whole wheat bread has an estimated audience of 287,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whole wheat bread fans?

59.8% of Whole wheat bread fans are female, 40.2% are male, with an average age of 42.0 years.

03

Which brands do Whole wheat bread fans like most?

Whole wheat bread fans show strongest brand affinity for Brown bread (512.5×), Bread (band) (177.89×), and Grupo Bimbo (165×) over the country average.

04

Where do Whole wheat bread fans live in United States?

Whole wheat bread fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Whole wheat bread fans also like?

Beyond Whole wheat bread itself, the audience over-indexes on Bread (band) (177.89×), Grupo Bimbo (165×), Sainsbury's (16×), and Din Tai Fung (12.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Whole wheat bread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whole wheat bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →