Whole wheat bread Audience in United States

Whole wheat bread logo

Whole wheat bread has an estimated audience of 287,698 people in United States. 59.8% are female, 40.2% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Brown bread, Bread (band), Grupo Bimbo, Din Tai Fung, White bread.

The average Whole wheat bread fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Brown bread, Bread (band), Grupo Bimbo, with strongest over-indexing on Brown bread (512.5× the country average). Demographically, the Whole wheat bread audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Whole wheat bread fans

Demographic split for Whole wheat bread audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.0
Estimated audience size287,698

Audience persona

The typical Whole wheat bread fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Brown bread.

Top regions in United States

Top regions ranked by reach for Whole wheat bread in United States
RegionReachAffinity
California42,0291.33×
New York27,5131.71×
Texas25,9591.05×
Florida22,8081.17×
Illinois10,9701.14×
New Jersey10,9381.49×
Georgia10,4071.17×
Pennsylvania10,3691.07×
North Carolina10,2111.18×
Virginia8,4101.2×
Ohio8,3860.95×
Michigan7,3310.97×
Washington7,0031.21×
Massachusetts6,6931.18×
Maryland6,0071.21×
Tennessee5,5520.96×
Indiana5,2361×
Arizona4,9640.84×
Missouri4,4050.95×
South Carolina4,2630.98×
Wisconsin4,1230.95×
Colorado3,9770.88×
Minnesota3,9660.96×
Connecticut3,8031.32×
Louisiana3,6400.98×
Kentucky3,5120.97×
Oregon3,3551.02×
Alabama3,0830.77×
Oklahoma2,9640.93×
Utah2,6801.04×
Nevada2,6680.96×
Arkansas2,1460.91×
Kansas2,1230.94×
Iowa2,0750.88×
Mississippi2,0470.86×
Hawaii1,5011.21×
Idaho1,3320.92×
Nebraska1,3180.91×
New Mexico1,1390.79×
West Virginia1,1380.85×
New Hampshire1,0770.95×
Maine8780.85×
Rhode Island8690.95×
Washington, District of Columbia7770.9×
Delaware7470.94×
Montana5880.74×
South Dakota5420.81×
North Dakota4990.84×
Alaska4830.79×
Vermont3790.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whole wheat bread audience
BrandAffinityCategory
Brown bread512.5×Food & Beverages
Bread (band)177.89×Music & Radio
Grupo Bimbo165×Food & Beverages
Din Tai Fung12.6×Food & Beverages
White bread44.33×Food & Beverages
Rye bread44.6×Food & Beverages
Government6.63×Politics & Society
H-E-B6.23×Shopping
Food1.59×Food & Beverages
Whataburger4.07×Food & Beverages
Made in France17.33×Business & Career
Casserole8.59×Food & Beverages
Woolworths17.91×Shopping
Crepes & Waffles21.51×Food & Beverages
Hobby Lobby2.17×Home & Garden
Taste3.32×Fashion & Accessoires
Chick-fil-A2.1×Food & Beverages
Butter3.53×Food & Beverages
Wingstop2.49×Food & Beverages
Jalapeño9.2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whole wheat bread audience
TraitClusterScore
IndulgenceJOY1.64
Community OrientationOPEN1.53
Healthy LifestyleBALANCE1.42
Price SensitivityPREMIUM1.41
Risk AppetiteTHRILL1.29
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Whole wheat bread
CountryShare
United States25.6%
Japan8.5%
India7.7%

See Whole wheat bread audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Whole wheat bread have in United States?

Whole wheat bread has an estimated audience of 287,698 people in United States, concentrated in California and New York.

What is the gender split and age of Whole wheat bread fans?

59.8% of Whole wheat bread fans are female, 40.2% are male, with an average age of 42.0 years.

Which brands do Whole wheat bread fans like most?

Whole wheat bread fans show strongest brand affinity for Brown bread (512.5×), Bread (band) (177.89×), and Grupo Bimbo (165×) over the country average.

Where do Whole wheat bread fans live in United States?

Whole wheat bread fans in United States are most concentrated in California (reach 42,029), New York (reach 27,513), and Texas (reach 25,959). These three regions account for the largest share of the active audience.

What other brands do Whole wheat bread fans also like?

Beyond Whole wheat bread itself, the audience over-indexes on Bread (band) (177.89×), Grupo Bimbo (165×), Din Tai Fung (12.6×), and White bread (44.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whole wheat bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.