Rascasse Audience Intelligence

Mini-bar Audience in United States

A data profile of the people who buy, follow and care about Mini-bar in United States — modelled from more than twelve digital signal sources. Mini-bar has an estimated audience of 320,546 people in United States.

#13196among Topic in United States#3865in Travel & Leisure

The average Mini-bar fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Laffy Taffy, Arabic coffee, Hemp oil, with strongest over-indexing on Laffy Taffy (64.63× the country average).

Demographically, the Mini-bar audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mini-bar fan in United States is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Laffy Taffy.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mini-bar profile in United States.

Audience size
321K
in United States
Gender
50.7%♀
49.3% male
Age
41.0
average years
Country rank
#46710
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mini-bar fans

50.7% are female, 49.3% are male, average age 41.0.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Mini-bar audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.0
Estimated audience size320,546
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Mini-bar audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Mini-bar audience comes from United States.

Worldwide audience distribution share by country for Mini-bar
CountryShare
United States12.3%
Chile9.3%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mini-bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Mini-bar fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K8.20×
02Washington, District of Columbia~2K2.14×
03Missouri~7K1.40×
04Florida~30K1.27×
05Kansas~3K1.21×
06Virginia~9K1.15×
07Maryland~6K1.12×
08New York~20K1.06×
09South Carolina~5K0.98×
10South Dakota<1K0.95×
11Alaska<1K0.95×
12Vermont<1K0.95×
13North Dakota<1K0.94×
14New Jersey~8K0.93×
15New Hampshire~1K0.93×
16Rhode Island<1K0.93×
17Washington~6K0.92×
18Montana<1K0.92×
19Delaware<1K0.92×
20Nebraska~1K0.91×
21Connecticut~3K0.90×
22Nevada~3K0.90×
23West Virginia~1K0.90×
24California~30K0.89×
25Massachusetts~6K0.89×
26Louisiana~4K0.89×
27Mississippi~2K0.89×
28New Mexico~1K0.89×
29Hawaii~1K0.89×
30Georgia~9K0.88×
31Idaho~1K0.88×
32Arkansas~2K0.87×
33Michigan~7K0.86×
34Pennsylvania~9K0.85×
35Illinois~9K0.85×
36Iowa~2K0.85×
37Kentucky~3K0.84×
38Oklahoma~3K0.84×
39Utah~2K0.84×
40Alabama~4K0.83×
41Minnesota~4K0.82×
42Oregon~3K0.82×
43Texas~20K0.81×
44Tennessee~5K0.81×
45Indiana~5K0.81×
46Wisconsin~4K0.81×
47Colorado~4K0.80×
48North Carolina~7K0.78×
49Arizona~5K0.76×
50Ohio~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Mini-bar, United States
0.75×1.00×8.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mini-bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mini-bar audience
#·InterestCategoryAffinity×
01Laffy TaffyFood & Beverages64.63×
02Arabic coffeeFood & Beverages20.00×
03Hemp oilFood & Beverages13.77×
04Monster House (film)Movies & TV10.40×
05StarsMusic & Radio5.69×
06Contemporary romanceLiterature3.69×
07BarsTravel & Leisure2.05×
08CocktailFood & Beverages2.03×
09Trader Joe'sShopping2.00×
10Whole Foods MarketShopping1.92×
11Kohl'sShopping1.80×
12Distilled beverageFood & Beverages1.80×
13American AirlinesTravel & Leisure1.78×
14ChristmasKids & Family1.76×
15United States Postal ServiceBusiness & Career1.70×
16Women's clothingFashion & Accessoires1.67×
17CostcoShopping1.64×
18WineFood & Beverages1.60×
19Rock musicMusic & Radio1.59×
20EatingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mini-bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mini-bar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.54×
IndulgenceJOY1.90×
Design AffinityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mini-bar audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.10×
SustainabilityBALANCE1.30×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mini-bar have in United States?

Mini-bar has an estimated audience of 320,546 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mini-bar fans?

50.7% of Mini-bar fans are female, 49.3% are male, with an average age of 41.0 years.

03

Which brands do Mini-bar fans like most?

Mini-bar fans show strongest brand affinity for Laffy Taffy (64.63×), Arabic coffee (20×), and Hemp oil (13.77×) over the country average.

04

Where do Mini-bar fans live in United States?

Mini-bar fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mini-bar fans also like?

Beyond Mini-bar itself, the audience over-indexes on Arabic coffee (20×), Hemp oil (13.77×), Stars (5.69×), and Bars (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mini-bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mini-bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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