Mini-bar Audience in United States
Mini-bar has an estimated audience of 320,546 people in United States. 50.7% are female, 49.3% are male, average age 41.0. Top regions: California, Florida, Texas. Top brand affinities: Laffy Taffy, Arabic coffee, Hemp oil, Stars, Bars.
The average Mini-bar fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Laffy Taffy, Arabic coffee, Hemp oil, with strongest over-indexing on Laffy Taffy (64.63× the country average). Demographically, the Mini-bar audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mini-bar fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.0 |
| Estimated audience size | 320,546 |
Audience persona
The typical Mini-bar fan in United States is balanced, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Laffy Taffy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,169 | 1.08× |
| Florida | 33,982 | 1.57× |
| Texas | 26,805 | 0.97× |
| New York | 23,423 | 1.31× |
| Virginia | 11,234 | 1.44× |
| Pennsylvania | 10,152 | 0.94× |
| Illinois | 9,984 | 0.93× |
| Georgia | 9,666 | 0.98× |
| New Jersey | 9,050 | 1.11× |
| North Carolina | 8,207 | 0.85× |
| Maryland | 8,064 | 1.46× |
| Michigan | 7,916 | 0.94× |
| Missouri | 7,696 | 1.49× |
| Washington | 7,599 | 1.18× |
| Ohio | 7,507 | 0.76× |
| Massachusetts | 6,228 | 0.99× |
| South Carolina | 5,364 | 1.11× |
| Tennessee | 5,127 | 0.8× |
| Maine | 4,843 | 4.22× |
| Arizona | 4,733 | 0.72× |
| Indiana | 4,720 | 0.81× |
| Colorado | 3,810 | 0.75× |
| Louisiana | 3,668 | 0.89× |
| Wisconsin | 3,668 | 0.76× |
| Minnesota | 3,605 | 0.78× |
| Alabama | 3,501 | 0.78× |
| Kansas | 3,412 | 1.35× |
| Washington, District of Columbia | 3,282 | 3.41× |
| Kentucky | 3,169 | 0.79× |
| Connecticut | 3,023 | 0.94× |
| Nevada | 2,979 | 0.96× |
| Oregon | 2,804 | 0.76× |
| Oklahoma | 2,491 | 0.7× |
| Utah | 2,175 | 0.76× |
| Mississippi | 2,133 | 0.81× |
| Arkansas | 2,112 | 0.8× |
| Iowa | 1,822 | 0.69× |
| Nebraska | 1,281 | 0.8× |
| New Mexico | 1,135 | 0.71× |
| New Hampshire | 1,023 | 0.81× |
| Idaho | 986 | 0.61× |
| Hawaii | 891 | 0.65× |
| West Virginia | 866 | 0.58× |
| Rhode Island | 827 | 0.81× |
| Delaware | 658 | 0.74× |
| Alaska | 490 | 0.71× |
| Montana | 477 | 0.54× |
| South Dakota | 471 | 0.64× |
| North Dakota | 362 | 0.55× |
| Wyoming | 350 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laffy Taffy | 64.63× | Food & Beverages |
| Arabic coffee | 20× | Food & Beverages |
| Hemp oil | 13.77× | Food & Beverages |
| Stars | 5.69× | Music & Radio |
| Bars | 2.05× | Travel & Leisure |
| Rock music | 1.59× | Music & Radio |
| Whole Foods Market | 1.92× | Shopping |
| Monster House (film) | 10.4× | Movies & TV |
| Kohl's | 1.8× | Shopping |
| Women's clothing | 1.67× | Fashion & Accessoires |
| American Airlines | 1.78× | Travel & Leisure |
| Distilled beverage | 1.8× | Food & Beverages |
| Christmas | 1.76× | Kids & Family |
| Costco | 1.64× | Shopping |
| Wine | 1.6× | Food & Beverages |
| Cocktail | 2.03× | Food & Beverages |
| Contemporary romance | 3.69× | Literature |
| Eating | 1.52× | Food & Beverages |
| Breakfast | 1.96× | Food & Beverages |
| Starbucks | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.37 |
| Indulgence | JOY | 1.73 |
| Risk Appetite | THRILL | 1.59 |
| Patriotism | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Chile | 9.4% |
| Brazil | 6.3% |
See Mini-bar audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mini-bar have in United States?
Mini-bar has an estimated audience of 320,546 people in United States, concentrated in California and Florida.
What is the gender split and age of Mini-bar fans?
50.7% of Mini-bar fans are female, 49.3% are male, with an average age of 41.0 years.
Which brands do Mini-bar fans like most?
Mini-bar fans show strongest brand affinity for Laffy Taffy (64.63×), Arabic coffee (20×), and Hemp oil (13.77×) over the country average.
Where do Mini-bar fans live in United States?
Mini-bar fans in United States are most concentrated in California (reach 38,169), Florida (reach 33,982), and Texas (reach 26,805). These three regions account for the largest share of the active audience.
What other brands do Mini-bar fans also like?
Beyond Mini-bar itself, the audience over-indexes on Arabic coffee (20×), Hemp oil (13.77×), Stars (5.69×), and Bars (2.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mini-bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.