Rascasse Audience Intelligence

Hemp oil Audience in United States

A data profile of the people who buy, follow and care about Hemp oil in United States — modelled from more than twelve digital signal sources. Hemp oil has an estimated audience of 1,992,130 people in United States.

Hemp oil has an estimated audience of 1,992,130 people in United States. 45.1% are female, 54.9% are male, average age 42.2. Top brand affinities: Rick and Morty, Sustainable energy, Renewable energy, Tobacco, James Franco.

Top brand affinities include Rick and Morty, Sustainable energy, Renewable energy, with strongest over-indexing on Rick and Morty (9.42× the country average).

Demographically, the Hemp oil audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

The typical Hemp oil fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hemp oil profile in United States.

Audience size
2M
in United States
Gender
45.1%
54.9% male
Age
42.2
average years
Country rank
#14282
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hemp oil fans

45.1% are female, 54.9% are male, average age 42.2.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Hemp oil audience in United States
MetricValue
Female45.1%
Male54.9%
Average age42.2
Estimated audience size1,992,130
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Hemp oil audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Hemp oil audience comes from United States.

Worldwide audience distribution share by country for Hemp oil
CountryShare
United States48.1%
United Kingdom5.7%
Spain5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hemp oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hemp oil audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure17.21×
02International educationBusiness & Career11.47×
03Resident AdvisorMusic & Radio10.55×
04HydroponicsHome & Garden9.88×
05Rick and MortyMovies & TV9.42×
06Toyota SupraCars & Mobility9.32×
07James FrancoMovies & TV9.00×
08Anthony JoshuaSports8.05×
09TobaccoFood & Beverages7.61×
10Sustainable energyHome & Garden6.70×
11Pressure cookingHome & Garden6.18×
12Dungeons & DragonsGames5.61×
13Renewable energyBusiness & Career5.11×
14Summer vacationTravel & Leisure3.21×
15KFCFood & Beverages2.62×
16InnovationBusiness & Career2.59×
17Organic foodFood & Beverages2.08×
18Planet FitnessSports2.03×
19VehiclesCars & Mobility1.60×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hemp oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Hemp oil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Urban LifestyleOPEN2.30×
SustainabilityBALANCE2.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Hemp oil audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
SpiritualityBALANCE0.98×
DIY MentalityTHRILL0.98×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hemp oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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