Hemp oil Audience in United States
Hemp oil has an estimated audience of 1,992,130 people in United States. 45.1% are female, 54.9% are male, average age 42.2. Top brand affinities: Capital One, Google Maps, Indeed.com, Beetlejuice, CarGurus.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (15.37× the country average). Demographically, the Hemp oil audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Hemp oil fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.2 |
| Estimated audience size | 1,992,130 |
Audience persona
The typical Hemp oil fan in United States is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.37× | Business & Career |
| Google Maps | 13.13× | Internet & Social Media |
| Indeed.com | 11.99× | Business & Career |
| Beetlejuice | 14.08× | Movies & TV |
| CarGurus | 16.28× | Cars & Mobility |
| Circle K | 17.71× | Shopping |
| DeviantArt | 16.6× | Internet & Social Media |
| AccuWeather | 14.15× | Home & Garden |
| Aaron Rodgers | 13.74× | Sports |
| Enterprise Rent-A-Car | 12.68× | Cars & Mobility |
| Bruce Willis | 14.58× | Movies & TV |
| Diane Keaton | 11.39× | Movies & TV |
| Google News | 10.75× | News |
| Ozzy Osbourne | 16.41× | Music & Radio |
| Khan Academy | 14.09× | Business & Career |
| Toyota Supra | 24.8× | Cars & Mobility |
| Matthew McConaughey | 15.09× | Movies & TV |
| Charlie Hunnam | 17.22× | Movies & TV |
| Clint Eastwood | 14.49× | Movies & TV |
| ICloud | 14.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.28 |
| Urban Lifestyle | OPEN | 2.19 |
| LGBTQ+ Identity | OPEN | 2.02 |
| Risk Appetite | THRILL | 1.86 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Mindfulness | BALANCE | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.1% |
| United Kingdom | 5.7% |
| Spain | 5.3% |
See Hemp oil audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hemp oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.