A data profile of the people who buy, follow and care about Hemp oil in United States — modelled from more than twelve digital signal sources. Hemp oil has an estimated audience of 1,992,130 people in United States.
Hemp oil has an estimated audience of 1,992,130 people in United States. 45.1% are female, 54.9% are male, average age 42.2. Top brand affinities: Rick and Morty, Sustainable energy, Renewable energy, Tobacco, James Franco.
Top brand affinities include Rick and Morty, Sustainable energy, Renewable energy, with strongest over-indexing on Rick and Morty (9.42× the country average).
Demographically, the Hemp oil audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical Hemp oil fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.
The key figures that characterise the Hemp oil profile in United States.
45.1% are female, 54.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.2 |
| Estimated audience size | 1,992,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Hemp oil audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.1% |
| United Kingdom | 5.7% |
| Spain | 5.3% |
The strongest cross-interests of the Hemp oil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnam Airlines | Travel & Leisure | 17.21× | ||
| 02 | International education | Business & Career | 11.47× | ||
| 03 | Resident Advisor | Music & Radio | 10.55× | ||
| 04 | Hydroponics | Home & Garden | 9.88× | ||
| 05 | Rick and Morty | Movies & TV | 9.42× | ||
| 06 | Toyota Supra | Cars & Mobility | 9.32× | ||
| 07 | James Franco | Movies & TV | 9.00× | ||
| 08 | Anthony Joshua | Sports | 8.05× | ||
| 09 | Tobacco | Food & Beverages | 7.61× | ||
| 10 | Sustainable energy | Home & Garden | 6.70× | ||
| 11 | Pressure cooking | Home & Garden | 6.18× | ||
| 12 | Dungeons & Dragons | Games | 5.61× | ||
| 13 | Renewable energy | Business & Career | 5.11× | ||
| 14 | Summer vacation | Travel & Leisure | 3.21× | ||
| 15 | KFC | Food & Beverages | 2.62× | ||
| 16 | Innovation | Business & Career | 2.59× | ||
| 17 | Organic food | Food & Beverages | 2.08× | ||
| 18 | Planet Fitness | Sports | 2.03× | ||
| 19 | Vehicles | Cars & Mobility | 1.60× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.96× | |
| Urban Lifestyle | OPEN | 2.30× | |
| Sustainability | BALANCE | 2.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Spirituality | BALANCE | 0.98× | |
| DIY Mentality | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hemp oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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