Hemp oil Audience in United States
Hemp oil has an estimated audience of 1,992,130 people in United States. 45.1% are female, 54.9% are male, average age 42.2. Top brand affinities: 3D printing, Goop, Grinch, Hibachi, Governor of Michigan.
Top brand affinities include 3D printing, Goop, Grinch, with strongest over-indexing on 3D printing (10.42× the country average). Demographically, the Hemp oil audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Hemp oil fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.2 |
| Estimated audience size | 1,992,130 |
Audience persona
The typical Hemp oil fan in United States is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for 3D printing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 10.42× | Technology & Electronics |
| Goop | 13.3× | Internet & Social Media |
| Grinch | 9.59× | Movies & TV |
| Hibachi | 18.61× | Food & Beverages |
| Governor of Michigan | 16.93× | Politics & Society |
| Product design | 4.38× | Business & Career |
| Vocal harmony | 9.63× | Music & Radio |
| Wok | 11.6× | Food & Beverages |
| Google Home | 11.37× | Technology & Electronics |
| No Escape (1994 film) | 19.15× | Movies & TV |
| Gift registry | 20.37× | Kids & Family |
| Grace Slick | 12.95× | Music & Radio |
| Cherish (group) | 15.96× | Music & Radio |
| Bank account | 3.52× | Business & Career |
| UK garage | 7.62× | Music & Radio |
| headspace | 12.56× | Health |
| Urban Outfitters | 2.31× | Shopping |
| Collectable | 1.96× | Kids & Family |
| Hipster | 11.7× | Politics & Society |
| TV Fanatic | 12.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.28 |
| Urban Lifestyle | OPEN | 2.19 |
| LGBTQ+ Identity | OPEN | 2.02 |
| Risk Appetite | THRILL | 1.86 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Mindfulness | BALANCE | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.1% |
| United Kingdom | 5.7% |
| Spain | 5.3% |
See Hemp oil audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hemp oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.