Hydroponics Audience in United States

Hydroponics logo

Hydroponics has an estimated audience of 3,316,782 people in United States. 35.7% are female, 64.3% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Bordeaux wine, Manhattan, Soil, Travel agency, Grape.

The average Hydroponics fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bordeaux wine, Manhattan, Soil, with strongest over-indexing on Bordeaux wine (47.51× the country average). Demographically, the Hydroponics audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hydroponics fans

Demographic split for Hydroponics audience in United States
MetricValue
Female35.7%
Male64.3%
Average age44.2
Estimated audience size3,316,782

Audience persona

The typical Hydroponics fan in United States is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Bordeaux wine.

Top regions in United States

Top regions ranked by reach for Hydroponics in United States
RegionReachAffinity
California569,1731.56×
Texas306,5521.08×
New York213,3711.15×
Florida209,6200.93×
Ohio107,8251.06×
Illinois102,3050.93×
Pennsylvania101,9220.91×
Georgia95,1940.93×
Virginia92,2901.14×
North Carolina89,3530.9×
Michigan83,9020.97×
New Jersey78,8230.93×
Washington74,4551.12×
Massachusetts70,5011.08×
Arizona70,0431.03×
Colorado62,1271.19×
Missouri58,4981.09×
Tennessee55,7130.84×
Maryland54,3270.95×
Indiana53,6910.89×
Minnesota49,5711.04×
Wisconsin44,2450.89×
Oregon43,3771.14×
Nevada42,7941.33×
Oklahoma40,5401.1×
South Carolina40,0250.8×
Kentucky37,1620.89×
Connecticut35,4231.06×
Alabama34,9230.75×
Louisiana32,2420.75×
Utah28,2990.95×
Kansas26,3301.01×
Arkansas24,6350.9×
Iowa23,5000.86×
Hawaii21,4571.5×
Mississippi19,9980.73×
New Mexico19,0371.14×
Idaho14,8900.9×
Nebraska14,4750.87×
West Virginia12,9870.84×
New Hampshire12,4240.95×
Washington, District of Columbia11,1261.12×
Maine11,0710.93×
Alaska10,9281.54×
Rhode Island10,4210.99×
Montana8,1860.89×
Delaware7,3320.8×
South Dakota6,5680.86×
Vermont6,2871.08×
North Dakota6,0730.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hydroponics audience
BrandAffinityCategory
Bordeaux wine47.51×
Manhattan6.71×Travel & Leisure
Soil4.94×Home & Garden
Travel agency5.64×Travel & Leisure
Grape5.86×Food & Beverages
LexisNexis19.29×Business & Career
Vegetable Gardening7.07×Food & Beverages
Greenhouse5.94×Home & Garden
Rural King5.84×Home & Garden
Office 3655.69×Technology & Electronics
Pocket5.62×Fashion & Accessoires
Zooey Deschanel7.61×Movies & TV
Urban agriculture8.17×Business & Career
Microsoft Teams5.69×Technology & Electronics
Organic horticulture7.05×Food & Beverages
Constellation8.78×Travel & Leisure
Blueprint6.05×Technology & Electronics
Internal combustion engine3.08×Cars & Mobility
Hemp oil9.88×Food & Beverages
Crop2.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hydroponics audience
TraitClusterScore
Quality AwarenessPREMIUM2.04
Healthy LifestyleBALANCE1.99
Urban LifestyleOPEN1.68
SustainabilityBALANCE1.49
IndividualismJOY1.3
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Hydroponics
CountryShare
United States37.2%
India4.0%
United Kingdom3.9%

See Hydroponics audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hydroponics have in United States?

Hydroponics has an estimated audience of 3,316,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Hydroponics fans?

35.7% of Hydroponics fans are female, 64.3% are male, with an average age of 44.2 years.

Which brands do Hydroponics fans like most?

Hydroponics fans show strongest brand affinity for Bordeaux wine (47.51×), Manhattan (6.71×), and Soil (4.94×) over the country average.

Where do Hydroponics fans live in United States?

Hydroponics fans in United States are most concentrated in California (reach 569,173), Texas (reach 306,552), and New York (reach 213,371). These three regions account for the largest share of the active audience.

What other brands do Hydroponics fans also like?

Beyond Hydroponics itself, the audience over-indexes on Manhattan (6.71×), Soil (4.94×), Travel agency (5.64×), and Grape (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydroponics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.