Constellation Audience in United States

Constellation logo

Constellation has an estimated audience of 2,915,199 people in United States. 69.5% are female, 30.5% are male, average age 32.1. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, Governor of Michigan, Combat sport, Goop, Wikia.

The average Constellation fan in United States is 32.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, Governor of Michigan, Combat sport, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Constellation audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Constellation fans

Demographic split for Constellation audience in United States
MetricValue
Female69.5%
Male30.5%
Average age32.1
Estimated audience size2,915,199

Audience persona

The typical Constellation fan in United States is more female, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Constellation in United States
RegionReachAffinity
Texas342,4091.37×
California300,6870.94×
Florida180,3870.91×
Georgia147,2711.64×
New York147,1800.9×
Illinois120,3911.24×
Pennsylvania102,4751.04×
Ohio85,8060.96×
North Carolina83,4290.95×
Michigan70,1980.92×
Washington70,0761.2×
Virginia69,6980.98×
Arizona62,6391.05×
New Jersey62,3530.84×
Maryland58,3071.16×
Massachusetts56,4600.98×
Indiana53,3341×
Tennessee52,5510.9×
Wisconsin46,4171.06×
Colorado45,8721×
Missouri45,3410.96×
Minnesota43,9631.05×
South Carolina40,0230.91×
Alabama36,8920.91×
Oregon36,7721.1×
Oklahoma33,9021.05×
Kentucky32,1470.88×
Louisiana31,2760.83×
Connecticut30,7831.05×
Utah30,2761.16×
Nevada26,5250.94×
Iowa24,0211×
Kansas23,2391.01×
Mississippi22,8720.95×
Arkansas21,3820.89×
Idaho14,7441.01×
Nebraska13,9820.96×
New Mexico13,7580.94×
Hawaii13,5661.08×
West Virginia13,4260.99×
New Hampshire11,5081×
Maine10,6011.02×
Montana8,4991.05×
Washington, District of Columbia7,6690.88×
Rhode Island7,5210.81×
South Dakota6,6830.99×
Delaware6,5420.81×
North Dakota5,8980.98×
Alaska5,4790.88×
Vermont4,8760.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Constellation audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Governor of Michigan22.02×Politics & Society
Combat sport2.8×Sports
Goop8.87×Internet & Social Media
Wikia5.55×Internet & Social Media
Mount Kilimanjaro27.34×Travel & Leisure
Lindy Hop15.41×Music & Radio
Dog breed1.78×Pets & Animals
Nationality3.18×Politics & Society
Grace Slick13.01×Music & Radio
Tiara13.5×Politics & Society
Grinch5.33×Movies & TV
Hibachi9.16×Food & Beverages
Google Home7.54×Technology & Electronics
Nebraska Cornhuskers9.68×Sports
No Escape (1994 film)12.54×Movies & TV
Bank account2.58×Business & Career
Wok6.72×Food & Beverages
Morphine (band)8.17×Music & Radio
Carnival of Souls20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Constellation audience
TraitClusterScore
MindfulnessBALANCE1.88
LGBTQ+ IdentityOPEN1.8
SustainabilityBALANCE1.52
Design AffinityPREMIUM1.5
Early Adopter MentalityPOWER1.44
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Constellation
CountryShare
India17.6%
United States10.9%
Japan6.5%

See Constellation audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Constellation have in United States?

Constellation has an estimated audience of 2,915,199 people in United States, concentrated in Texas and California.

What is the gender split and age of Constellation fans?

69.5% of Constellation fans are female, 30.5% are male, with an average age of 32.1 years.

Which brands do Constellation fans like most?

Constellation fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Governor of Michigan (22.02×), and Combat sport (2.8×) over the country average.

Where do Constellation fans live in United States?

Constellation fans in United States are most concentrated in Texas (reach 342,409), California (reach 300,687), and Florida (reach 180,387). These three regions account for the largest share of the active audience.

What other brands do Constellation fans also like?

Beyond Constellation itself, the audience over-indexes on Governor of Michigan (22.02×), Combat sport (2.8×), Goop (8.87×), and Wikia (5.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Constellation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.