Rascasse Audience Intelligence

Constellation Audience in United States

A data profile of the people who buy, follow and care about Constellation in United States — modelled from more than twelve digital signal sources. Constellation has an estimated audience of 2,915,199 people in United States.

#5187among Topic in United States#845in Travel & Leisure

The average Constellation fan in United States is 32.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include TransUnion, T. Rowe Price, Key Food, with strongest over-indexing on TransUnion (15.74× the country average).

Demographically, the Constellation audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Constellation fan in United States is more female, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for TransUnion.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Constellation profile in United States.

Audience size
2.9M
in United States
Gender
69.5%♀
30.5% male
Age
32.1
average years
Country rank
#10545
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Constellation fans

69.5% are female, 30.5% are male, average age 32.1.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Constellation audience in United States
MetricValue
Female69.5%
Male30.5%
Average age32.1
Estimated audience size2,915,199
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Constellation audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Constellation audience comes from United States.

Worldwide audience distribution share by country for Constellation
CountryShare
India17.6%
United States10.9%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Constellation audience in United States is strongest.

Fig. 05

Top regions by affinity

Constellation fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.75×
02Illinois~100K1.39×
03Texas~300K1.28×
04Washington~70K1.22×
05Maryland~60K1.13×
06Utah~30K1.12×
07Oklahoma~40K1.10×
08Pennsylvania~100K1.09×
09Alaska~7K1.09×
10Montana~9K1.07×
11South Dakota~7K1.07×
12North Dakota~6K1.07×
13Arizona~60K1.03×
14New Mexico~20K1.03×
15Indiana~50K1.02×
16Alabama~40K1.02×
17Hawaii~10K1.02×
18Nevada~30K1.01×
19Nebraska~10K1.01×
20Mississippi~20K1.00×
21Idaho~10K1.00×
22Maine~10K1.00×
23Minnesota~40K0.99×
24Vermont~5K0.99×
25Missouri~50K0.97×
26Arkansas~20K0.97×
27Kentucky~40K0.96×
28Kansas~20K0.96×
29Virginia~70K0.95×
30South Carolina~40K0.95×
31New Hampshire~10K0.95×
32Iowa~20K0.94×
33West Virginia~10K0.94×
34Ohio~80K0.93×
35Colorado~40K0.93×
36Wisconsin~40K0.93×
37Louisiana~40K0.93×
38Oregon~30K0.92×
39Connecticut~30K0.92×
40North Carolina~80K0.90×
41Massachusetts~50K0.90×
42California~300K0.89×
43Tennessee~50K0.89×
44Delaware~7K0.89×
45Florida~200K0.85×
46Michigan~60K0.85×
47New York~100K0.81×
48New Jersey~60K0.80×
49Rhode Island~7K0.80×
50Washington, District of Columbia~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Constellation, United States
0.80×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Constellation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Constellation audience
#·InterestCategoryAffinity×
01T. Rowe PriceBusiness & Career20.00×
02Key FoodShopping20.00×
03Paperless PostShopping20.00×
04AsurionBusiness & Career20.00×
05Stanley SteemerHome & Garden20.00×
06TwilioTechnology & Electronics20.00×
07LifeLockTechnology & Electronics20.00×
08Trend MicroTechnology & Electronics20.00×
09Akame ga Kill!Literature20.00×
10Pep GuardiolaSports20.00×
11RingCentralTechnology & Electronics19.87×
12Anjelica HustonMovies & TV19.68×
13The A-TeamMovies & TV19.62×
14RubbermaidHome & Garden16.72×
15TransUnionTechnology & Electronics15.74×
16George SorosBusiness & Career15.33×
17AetnaBusiness & Career12.88×
18Jon FavreauMovies & TV12.87×
19HoroscopeHealth5.95×
20The UPS StoreShopping3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Constellation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Constellation audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.77×
Design AffinityPREMIUM1.41×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Constellation audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Quality AwarenessPREMIUM0.88×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Constellation have in United States?

Constellation has an estimated audience of 2,915,199 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Constellation fans?

69.5% of Constellation fans are female, 30.5% are male, with an average age of 32.1 years.

03

Which brands do Constellation fans like most?

Constellation fans show strongest brand affinity for TransUnion (15.74×), T. Rowe Price (20×), and Key Food (20×) over the country average.

04

Where do Constellation fans live in United States?

Constellation fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Constellation fans also like?

Beyond Constellation itself, the audience over-indexes on T. Rowe Price (20×), Key Food (20×), Aetna (12.88×), and Anjelica Huston (19.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Constellation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Constellation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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