Constellation Audience in Germany
Constellation has an estimated audience of 233,090 people in Germany. 64.4% are female, 35.6% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Unique Gifts, Dog breed, Combat sport, Gil Ofarim.
The average Constellation fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Unique Gifts, Dog breed, with strongest over-indexing on Loincloth (10.48× the country average). Demographically, the Constellation audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Constellation fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 33.8 |
| Estimated audience size | 233,090 |
Audience persona
The typical Constellation fan in Germany is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,487 | 1.03× |
| Bayern | 36,978 | 0.99× |
| Baden-Württemberg | 30,228 | 0.95× |
| Niedersachsen | 22,713 | 1× |
| Hessen | 16,884 | 0.95× |
| Sachsen | 14,698 | 1.29× |
| Rheinland-Pfalz | 12,014 | 1.03× |
| Berlin | 10,267 | 0.99× |
| Schleswig-Holstein | 7,970 | 0.95× |
| Brandenburg | 7,520 | 1.04× |
| Thüringen | 6,755 | 1.14× |
| Sachsen-Anhalt | 6,104 | 1.01× |
| Mecklenburg-Vorpommern | 5,588 | 1.26× |
| Hamburg | 5,276 | 1× |
| Saarland | 2,435 | 0.85× |
| Bremen | 1,403 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 10.48× | Fashion & Accessoires |
| Unique Gifts | 4.49× | Shopping |
| Dog breed | 1.62× | Pets & Animals |
| Combat sport | 1.95× | Sports |
| Gil Ofarim | 1.7× | Music & Radio |
| Hévíz | 20× | Travel & Leisure |
| South Asian cuisine | 6.9× | Food & Beverages |
| Gewandhaus | 16.09× | Arts & Culture |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Isha Yoga | 8.87× | Sports |
| Commercial mortgage | 1.78× | Business & Career |
| Israel | 1.72× | Travel & Leisure |
| Motion Picture Association of America | 6.97× | Movies & TV |
| Racing | 1.53× | Cars & Mobility |
| Kyung Hee University | 10.46× | Business & Career |
| Home Delivery | 1.91× | Food & Beverages |
| DEFCON (video game) | 5.06× | Games |
| Harvey Mudd College | 12.14× | Business & Career |
| Ina Wroldsen | 15.97× | Music & Radio |
| Bank account | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.84 |
| Sustainability | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.69 |
| Sports Activity | POWER | 1.41 |
| Indulgence | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 17.6% |
| United States | 10.9% |
| Japan | 6.5% |
See Constellation audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Constellation have in Germany?
Constellation has an estimated audience of 233,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Constellation fans?
64.4% of Constellation fans are female, 35.6% are male, with an average age of 33.8 years.
Which brands do Constellation fans like most?
Constellation fans show strongest brand affinity for Loincloth (10.48×), Unique Gifts (4.49×), and Dog breed (1.62×) over the country average.
Where do Constellation fans live in Germany?
Constellation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,487), Bayern (reach 36,978), and Baden-Württemberg (reach 30,228). These three regions account for the largest share of the active audience.
What other brands do Constellation fans also like?
Beyond Constellation itself, the audience over-indexes on Unique Gifts (4.49×), Dog breed (1.62×), Combat sport (1.95×), and Gil Ofarim (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Constellation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.