A data profile of the people who buy, follow and care about Constellation in India — modelled from more than twelve digital signal sources. Constellation has an estimated audience of 4,706,367 people in India.
Constellation has an estimated audience of 4,706,367 people in India. 40.5% are female, 59.5% are male, average age 32.1. Top brand affinities: Ryan Gosling, Thai Airways, Clairvoyance, Real property, Anne Hathaway.
Top brand affinities include Ryan Gosling, Thai Airways, Clairvoyance, with strongest over-indexing on Ryan Gosling (5.09× the country average).
Demographically, the Constellation audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Constellation fan in India is more male, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryan Gosling.
The key figures that characterise the Constellation profile in India.
40.5% are female, 59.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 32.1 |
| Estimated audience size | 4,706,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Constellation audience comes from India.
| Country | Share |
|---|---|
| India | 17.6% |
| United States | 10.9% |
| Japan | 6.5% |
The strongest cross-interests of the Constellation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clairvoyance | Politics & Society | 10.75× | ||
| 02 | Thai Airways | Travel & Leisure | 5.47× | ||
| 03 | Ryan Gosling | Movies & TV | 5.09× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 4.76× | ||
| 05 | All Nippon Airways | Travel & Leisure | 4.46× | ||
| 06 | Convenience food | Food & Beverages | 3.79× | ||
| 07 | Monopoly (game) | Games | 3.32× | ||
| 08 | Japan Airlines | Travel & Leisure | 3.30× | ||
| 09 | Anne Hathaway | Movies & TV | 2.75× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.69× | ||
| 11 | NASDAQ | Business & Career | 2.24× | ||
| 12 | Private equity | Business & Career | 2.18× | ||
| 13 | Animal rights | Politics & Society | 2.16× | ||
| 14 | Real property | Home & Garden | 2.02× | ||
| 15 | Virtual reality | Technology & Electronics | 2.00× | ||
| 16 | Brad Pitt | Movies & TV | 1.90× | ||
| 17 | Tom Cruise | Movies & TV | 1.73× | ||
| 18 | Employment agency | Business & Career | 1.72× | ||
| 19 | Microwave oven | Home & Garden | 1.64× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.97× | |
| Career Orientation | POWER | 1.92× | |
| Indulgence | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Constellation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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