Blueprint Audience in United States

Blueprint has an estimated audience of 5,709,676 people in United States. 62.0% are female, 38.0% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: The UPS Store, Weleda, Kérastase, Edible Arrangements, Longchamp.

The average Blueprint fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The UPS Store, Weleda, Kérastase, with strongest over-indexing on The UPS Store (8.99× the country average). Demographically, the Blueprint audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Blueprint fans

Demographic split for Blueprint audience in United States
MetricValue
Female62.0%
Male38.0%
Average age33.5
Estimated audience size5,709,676

Audience persona

The typical Blueprint fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Blueprint in United States
RegionReachAffinity
California871,2871.39×
Texas589,1401.2×
New York550,1901.72×
Florida461,8491.19×
Pennsylvania220,2151.15×
Illinois212,2511.12×
Georgia192,3891.09×
Massachusetts185,6581.65×
North Carolina162,8850.95×
New Jersey153,2331.06×
Ohio149,0620.85×
Virginia147,8941.06×
Washington140,7901.23×
Michigan137,7650.92×
Arizona126,1981.08×
Tennessee118,7381.04×
Maryland108,1041.1×
Missouri101,5671.1×
Colorado98,5511.1×
Alabama91,0391.14×
Indiana87,8180.84×
South Carolina75,3860.88×
Wisconsin68,4800.8×
Connecticut66,9261.17×
Minnesota66,8500.82×
Oregon65,6141×
Louisiana62,6940.85×
Kentucky58,6540.82×
Utah57,2571.12×
Oklahoma56,7980.9×
Nevada53,4890.97×
Arkansas48,8611.04×
Kansas45,8171.02×
Mississippi40,0410.85×
Iowa35,8030.76×
Nebraska34,0841.19×
Idaho26,4550.92×
Washington, District of Columbia26,2681.53×
Hawaii23,1810.94×
New Mexico21,9260.77×
West Virginia21,3720.8×
New Hampshire18,9800.84×
Maine15,5390.76×
Rhode Island15,2180.84×
Delaware12,5020.79×
Montana12,2980.78×
South Dakota11,2460.85×
Alaska9,2940.76×
North Dakota9,2810.79×
Vermont8,0370.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blueprint audience
BrandAffinityCategory
The UPS Store8.99×Shopping
Weleda58.44×Beauty & Wellness
Kérastase22.5×Beauty & Wellness
Edible Arrangements15.37×Food & Beverages
Longchamp22.02×Fashion & Accessoires
Key Food20×Shopping
CVS Pharmacy4.91×Shopping
Walgreens3.68×Shopping
AutoZone3.49×Cars & Mobility
European Wax Center9.31×Beauty & Wellness
Paperless Post18.24×Shopping
Google Maps2.7×Internet & Social Media
Tory Burch5.14×Fashion & Accessoires
Oscar Isaac9.36×Movies & TV
Eurostar30.07×Cars & Mobility
DuckDuckGo5.94×Internet & Social Media
Dollar General2.54×Shopping
Citi Trends10.95×Shopping
La Roche-Posay8.64×Beauty & Wellness
Rick Owens9.76×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blueprint audience
TraitClusterScore
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.97
Quality AwarenessPREMIUM1.93
IndulgenceJOY1.9
LGBTQ+ IdentityOPEN1.78
Pet OwnershipJOY1.56

Worldwide distribution

Worldwide audience distribution share by country for Blueprint
CountryShare
United States55.5%
United Kingdom5.0%
India4.4%

See Blueprint audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Blueprint have in United States?

Blueprint has an estimated audience of 5,709,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Blueprint fans?

62.0% of Blueprint fans are female, 38.0% are male, with an average age of 33.5 years.

Which brands do Blueprint fans like most?

Blueprint fans show strongest brand affinity for The UPS Store (8.99×), Weleda (58.44×), and Kérastase (22.5×) over the country average.

Where do Blueprint fans live in United States?

Blueprint fans in United States are most concentrated in California (reach 871,287), Texas (reach 589,140), and New York (reach 550,190). These three regions account for the largest share of the active audience.

What other brands do Blueprint fans also like?

Beyond Blueprint itself, the audience over-indexes on Weleda (58.44×), Kérastase (22.5×), Edible Arrangements (15.37×), and Longchamp (22.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blueprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.