Rascasse Audience Intelligence

Blueprint Audience in United States

A data profile of the people who buy, follow and care about Blueprint in United States — modelled from more than twelve digital signal sources. Blueprint has an estimated audience of 5,709,676 people in United States.

#3462among Topic in United States#259in Technology & Electronics

The average Blueprint fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include The UPS Store, CVS Pharmacy, Edible Arrangements, with strongest over-indexing on The UPS Store (7.58× the country average).

Demographically, the Blueprint audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blueprint fan in United States is more female, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for The UPS Store.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blueprint profile in United States.

Audience size
5.7M
in United States
Gender
62.0%♀
38.0% male
Age
33.5
average years
Country rank
#5941
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blueprint fans

62.0% are female, 38.0% are male, average age 33.5.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Blueprint audience in United States
MetricValue
Female62.0%
Male38.0%
Average age33.5
Estimated audience size5,709,676
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Blueprint audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Blueprint audience comes from United States.

Worldwide audience distribution share by country for Blueprint
CountryShare
United States55.4%
United Kingdom5.0%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blueprint audience in United States is strongest.

Fig. 05

Top regions by affinity

Blueprint fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K2.18×
02Massachusetts~200K1.64×
03Washington, District of Columbia~20K1.40×
04Washington~200K1.37×
05California~800K1.27×
06Nebraska~30K1.16×
07Texas~600K1.15×
08Connecticut~60K1.13×
09Pennsylvania~200K1.12×
10Florida~400K1.11×
11Missouri~100K1.08×
12Georgia~200K1.07×
13Alabama~90K1.07×
14Utah~50K1.07×
15Maryland~100K1.06×
16Illinois~200K1.05×
17Arkansas~50K1.05×
18New Jersey~100K1.03×
19Colorado~90K1.03×
20Kansas~50K1.03×
21Arizona~100K1.02×
22Virginia~100K1.01×
23Tennessee~100K0.99×
24North Carolina~200K0.97×
25Hawaii~20K0.97×
26Oregon~60K0.96×
27Idaho~30K0.94×
28Nevada~50K0.92×
29South Dakota~10K0.92×
30Oklahoma~60K0.90×
31Mississippi~40K0.89×
32West Virginia~20K0.89×
33Rhode Island~20K0.89×
34North Dakota~10K0.89×
35Vermont~9K0.89×
36Michigan~100K0.88×
37South Carolina~80K0.88×
38New Hampshire~20K0.88×
39Kentucky~60K0.87×
40Alaska~10K0.87×
41Louisiana~60K0.86×
42Ohio~100K0.85×
43Indiana~90K0.85×
44New Mexico~20K0.83×
45Montana~10K0.83×
46Delaware~10K0.83×
47Minnesota~70K0.81×
48Iowa~40K0.80×
49Maine~20K0.80×
50Wisconsin~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Blueprint, United States
0.79×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blueprint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blueprint audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility30.00×
02WeledaBeauty & Wellness29.80×
03Key FoodShopping20.00×
04Paperless PostShopping20.00×
05Stanley SteemerHome & Garden20.00×
06CDWTechnology & Electronics20.00×
07AngelListBusiness & Career20.00×
08Anjelica HustonMovies & TV19.76×
09George SorosBusiness & Career17.28×
10The A-TeamMovies & TV16.87×
11KérastaseBeauty & Wellness16.62×
12AsurionBusiness & Career15.53×
13Jon FavreauMovies & TV14.80×
14LongchampFashion & Accessoires14.43×
15Edible ArrangementsFood & Beverages13.62×
16TransUnionTechnology & Electronics13.32×
17The UPS StoreShopping7.58×
18CVS PharmacyShopping4.99×
19Tory BurchFashion & Accessoires4.31×
20WalgreensShopping3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blueprint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blueprint audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.64×
Family OrientationCONSERVATISM2.17×
Quality AwarenessPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blueprint audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
Risk AppetiteTHRILL0.97×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blueprint have in United States?

Blueprint has an estimated audience of 5,709,676 people in United States, concentrated in California and New York.

02

What is the gender split and age of Blueprint fans?

62.0% of Blueprint fans are female, 38.0% are male, with an average age of 33.5 years.

03

Which brands do Blueprint fans like most?

Blueprint fans show strongest brand affinity for The UPS Store (7.58×), CVS Pharmacy (4.99×), and Edible Arrangements (13.62×) over the country average.

04

Where do Blueprint fans live in United States?

Blueprint fans in United States are most concentrated in California (reach ~800K), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Blueprint fans also like?

Beyond Blueprint itself, the audience over-indexes on CVS Pharmacy (4.99×), Edible Arrangements (13.62×), Key Food (20×), and TransUnion (13.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Blueprint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blueprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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