Blueprint Audience in Germany
Blueprint has an estimated audience of 391,814 people in Germany. 61.9% are female, 38.1% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Janitor, Emperor Entertainment Group, Viator, Emmi Pikler, Assisi.
The average Blueprint fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Janitor, Emperor Entertainment Group, Viator, with strongest over-indexing on Janitor (3.5× the country average). Demographically, the Blueprint audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Blueprint fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 32.2 |
| Estimated audience size | 391,814 |
Audience persona
The typical Blueprint fan in Germany is more female, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Janitor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,774 | 1.08× |
| Bayern | 78,214 | 1.24× |
| Baden-Württemberg | 61,162 | 1.14× |
| Hessen | 45,600 | 1.53× |
| Niedersachsen | 35,919 | 0.94× |
| Berlin | 28,323 | 1.62× |
| Rheinland-Pfalz | 18,843 | 0.96× |
| Sachsen | 15,998 | 0.83× |
| Schleswig-Holstein | 12,924 | 0.92× |
| Hamburg | 11,916 | 1.35× |
| Brandenburg | 8,993 | 0.74× |
| Thüringen | 8,164 | 0.82× |
| Sachsen-Anhalt | 5,644 | 0.56× |
| Mecklenburg-Vorpommern | 3,899 | 0.52× |
| Saarland | 3,578 | 0.74× |
| Bremen | 3,380 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Janitor | 3.5× | Home & Garden |
| Emperor Entertainment Group | 1.61× | Business & Career |
| Viator | 2.58× | Travel & Leisure |
| Emmi Pikler | 4.03× | Health |
| Assisi | 1.85× | Travel & Leisure |
| Pro-Ject | 1.95× | Music & Radio |
| Sighthound | 2.68× | Pets & Animals |
| Soldering iron | 1.52× | Home & Garden |
| Leverage (TV series) | 1.63× | Movies & TV |
| Erftstadt | 1.73× | Travel & Leisure |
| Glastonbury | 2.01× | Travel & Leisure |
| Boogie-woogie (dance) | 1.53× | Music & Radio |
| Sanremo | 1.98× | Travel & Leisure |
| Vaillant Group | 2.59× | Home & Garden |
| Schwarz-Weiß Essen | 2.37× | Sports |
| Michel Houellebecq | 2.06× | Literature |
| Embroidery Library | 2.08× | Home & Garden |
| Efficiency | 1.87× | Business & Career |
| Faenza | 2.7× | Travel & Leisure |
| Brooklyn College | 2.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.74 |
| DIY Mentality | THRILL | 1.5 |
| Quality Awareness | PREMIUM | 1.11 |
| Need for Security | CONSERVATISM | 1.08 |
| Tradition | CONSERVATISM | 1.02 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.5% |
| United Kingdom | 5.0% |
| India | 4.4% |
See Blueprint audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blueprint have in Germany?
Blueprint has an estimated audience of 391,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blueprint fans?
61.9% of Blueprint fans are female, 38.1% are male, with an average age of 32.2 years.
Which brands do Blueprint fans like most?
Blueprint fans show strongest brand affinity for Janitor (3.5×), Emperor Entertainment Group (1.61×), and Viator (2.58×) over the country average.
Where do Blueprint fans live in Germany?
Blueprint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,774), Bayern (reach 78,214), and Baden-Württemberg (reach 61,162). These three regions account for the largest share of the active audience.
What other brands do Blueprint fans also like?
Beyond Blueprint itself, the audience over-indexes on Emperor Entertainment Group (1.61×), Viator (2.58×), Emmi Pikler (4.03×), and Assisi (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blueprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.