Blueprint Audience in Germany

Demographics of Blueprint fans

Audience persona

The typical Blueprint fan in Germany is more female, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Freeware.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Blueprint audiences in other countries

• Blueprint — United States
• Blueprint — United Kingdom
• Blueprint — France
• Blueprint — Italy
• Blueprint — Spain
• Blueprint — Brazil
• Blueprint — Japan
• Blueprint — South Korea
• Blueprint — India

More Technology & Electronics audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Blueprint have in Germany?

Blueprint has an estimated audience of 391,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Blueprint fans?

61.9% of Blueprint fans are female, 38.1% are male, with an average age of 32.2 years.

Which brands do Blueprint fans like most?

Blueprint fans show strongest brand affinity for Freeware (2.25×), Hardware store (2.73×), and Forestry (4.3×) over the country average.

Where do Blueprint fans live in Germany?

Blueprint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,774), Bayern (reach 78,214), and Baden-Württemberg (reach 61,162). These three regions account for the largest share of the active audience.

What other brands do Blueprint fans also like?

Beyond Blueprint itself, the audience over-indexes on Hardware store (2.73×), Forestry (4.3×), Solar power (2.76×), and Makita (5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blueprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.