Laffy Taffy Audience in United States

Laffy Taffy logo

Laffy Taffy has an estimated audience of 298,197 people in United States. 53.9% are female, 46.1% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: George Best, Happy Acres, coffee shop, Riedel (glass manufacturer), Kelly's Kids.

The average Laffy Taffy fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include George Best, Happy Acres, coffee shop, with strongest over-indexing on George Best (379.61× the country average). Demographically, the Laffy Taffy audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Laffy Taffy fans

Demographic split for Laffy Taffy audience in United States
MetricValue
Female53.9%
Male46.1%
Average age37.6
Estimated audience size298,197

Audience persona

The typical Laffy Taffy fan in United States is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for George Best.

Top regions in United States

Top regions ranked by reach for Laffy Taffy in United States
RegionReachAffinity
California33,6631.03×
Texas31,6511.23×
Florida17,9660.89×
New York15,7820.95×
Illinois11,8991.2×
Georgia10,0311.09×
Pennsylvania9,3740.93×
Ohio9,2821.01×
North Carolina8,5260.95×
Michigan8,1001.04×
New Jersey6,8980.91×
Arizona6,5781.08×
Virginia6,5410.9×
Tennessee6,4881.08×
Indiana6,3691.17×
Washington5,8070.97×
Missouri5,7001.19×
Minnesota5,3111.24×
Massachusetts5,1760.88×
Louisiana5,0631.32×
Wisconsin4,9281.1×
Maryland4,6340.9×
Alabama4,3891.05×
Colorado4,3710.93×
South Carolina4,3260.96×
Oklahoma4,1701.26×
Kentucky4,1041.1×
Oregon3,4271×
Utah3,3831.27×
Iowa3,1841.3×
Nevada3,1581.09×
Arkansas2,8811.17×
Kansas2,7931.19×
Mississippi2,7681.13×
Connecticut2,6090.87×
Nebraska1,9121.28×
New Mexico1,4881×
Idaho1,4280.95×
West Virginia1,2930.93×
Hawaii9500.74×
New Hampshire7990.68×
South Dakota7461.08×
Washington, District of Columbia7360.82×
Rhode Island7040.74×
Delaware6960.85×
Maine6910.65×
North Dakota6691.09×
Montana5690.69×
Alaska5300.83×
Vermont3310.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laffy Taffy audience
BrandAffinityCategory
George Best379.61×Sports
Happy Acres454.6×Games
coffee shop106.87×Food & Beverages
Riedel (glass manufacturer)326.74×Home & Garden
Kelly's Kids253.76×Shopping
Waterford102.34×Travel & Leisure
Oliver Bonas361.9×Fashion & Accessoires
Dots (candy)177.04×Food & Beverages
Kick Off (magazine)174.6×Sports
Lulu 黃路梓茵20×Movies & TV
Happy Gilmore23.58×Movies & TV
Lancel301.9×Fashion & Accessoires
Milford Sound250.51×Travel & Leisure
IPv6316.33×Technology & Electronics
Arabic coffee34×Food & Beverages
Coffee lovers33.31×Food & Beverages
Trailer (vehicle)14×Cars & Mobility
AKOO Clothing Brand171.58×Fashion & Accessoires
Pharrell Williams28.5×Music & Radio
Fornasetti144.32×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laffy Taffy audience
TraitClusterScore
IndulgenceJOY1.42
CreativityOPEN1.27
Family OrientationCONSERVATISM1.26
ExtroversionTHRILL1.23
Convenience OrientationPREMIUM1.22
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Laffy Taffy
CountryShare
United States62.1%
United Kingdom5.8%
Canada4.1%

See Laffy Taffy audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Laffy Taffy have in United States?

Laffy Taffy has an estimated audience of 298,197 people in United States, concentrated in California and Texas.

What is the gender split and age of Laffy Taffy fans?

53.9% of Laffy Taffy fans are female, 46.1% are male, with an average age of 37.6 years.

Which brands do Laffy Taffy fans like most?

Laffy Taffy fans show strongest brand affinity for George Best (379.61×), Happy Acres (454.6×), and coffee shop (106.87×) over the country average.

Where do Laffy Taffy fans live in United States?

Laffy Taffy fans in United States are most concentrated in California (reach 33,663), Texas (reach 31,651), and Florida (reach 17,966). These three regions account for the largest share of the active audience.

What other brands do Laffy Taffy fans also like?

Beyond Laffy Taffy itself, the audience over-indexes on Happy Acres (454.6×), coffee shop (106.87×), Riedel (glass manufacturer) (326.74×), and Kelly's Kids (253.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laffy Taffy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.