Rascasse Audience Intelligence

Laffy Taffy Target Market in United States

A data profile of the people who buy, follow and care about Laffy Taffy in United States — modelled from more than twelve digital signal sources. Laffy Taffy has an estimated audience of 300,183 people in United States.

#5008among Brand in United States#2492in Food & Beverages

The average Laffy Taffy fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include George Best, Happy Acres, coffee shop, with strongest over-indexing on George Best (379.61× the country average).

Demographically, the Laffy Taffy audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laffy Taffy fan in United States is balanced, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for George Best.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laffy Taffy profile in United States.

Audience size
300K
in United States
Gender
53.9%♀
46.1% male
Age
37.6
average years
Country rank
#48385
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Laffy Taffy

53.9% are female, 46.1% are male, average age 37.6.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Laffy Taffy audience in United States
MetricValue
Female53.9%
Male46.1%
Average age37.6
Estimated audience size300,183
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Laffy Taffy audience in United States
Age bracketShare%
16-1917%
20-2925%
30-3926%
40-4920%
50+12%
Fig. 04

Worldwide distribution

61.9%

of the worldwide Laffy Taffy audience comes from United States.

Worldwide audience distribution share by country for Laffy Taffy
CountryShare
United States61.9%
United Kingdom5.8%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laffy Taffy audience in United States is strongest.

Fig. 05

Top regions by affinity

Laffy Taffy customers by region in United States
#RegionReachAffinity×
01Iowa~3K1.30×
02Louisiana~5K1.29×
03Nebraska~2K1.26×
04Utah~3K1.24×
05Minnesota~5K1.22×
06Oklahoma~4K1.22×
07Kansas~3K1.18×
08Texas~30K1.17×
09Illinois~10K1.17×
10Missouri~6K1.16×
11Arkansas~3K1.16×
12Mississippi~3K1.16×
13South Dakota<1K1.16×
14Indiana~6K1.14×
15Wisconsin~5K1.13×
16Kentucky~4K1.10×
17North Dakota<1K1.08×
18Alabama~4K1.07×
19Nevada~3K1.06×
20Georgia~10K1.05×
21Ohio~10K1.04×
22Michigan~8K1.03×
23Arizona~6K1.02×
24Tennessee~6K1.01×
25California~30K0.98×
26West Virginia~1K0.97×
27South Carolina~4K0.96×
28Oregon~3K0.96×
29Idaho~1K0.96×
30New Mexico~1K0.96×
31Pennsylvania~10K0.95×
32Washington~6K0.94×
33North Carolina~8K0.93×
34Maryland~5K0.93×
35Delaware<1K0.93×
36Alaska<1K0.93×
37New York~20K0.91×
38New Jersey~7K0.89×
39Connecticut~3K0.89×
40Virginia~6K0.88×
41Colorado~4K0.88×
42Florida~20K0.86×
43Massachusetts~5K0.86×
44Rhode Island<1K0.85×
45Hawaii~1K0.83×
46Washington, District of Columbia<1K0.83×
47Montana<1K0.82×
48Vermont<1K0.81×
49Maine<1K0.79×
50New Hampshire<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Laffy Taffy, United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laffy Taffy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laffy Taffy audience
#·InterestCategoryAffinity×
01Happy AcresGames454.60×
02George BestSports379.61×
03Oliver BonasFashion & Accessoires361.90×
04Riedel (glass manufacturer)Home & Garden326.74×
05IPv6Technology & Electronics316.33×
06LancelFashion & Accessoires301.90×
07Kelly's KidsShopping253.76×
08Milford SoundTravel & Leisure250.51×
09The Honda ClassicEvent228.38×
10Maryland Institute College of ArtBusiness & Career193.12×
11Dots (candy)Food & Beverages177.04×
12Kick Off (magazine)Sports174.60×
13AKOO Clothing BrandFashion & Accessoires171.58×
14FornasettiHome & Garden144.32×
15coffee shopFood & Beverages106.87×
16WaterfordTravel & Leisure102.34×
17Arabic coffeeFood & Beverages34.00×
18Coffee loversFood & Beverages33.31×
19Happy GilmoreMovies & TV23.58×
20Trailer (vehicle)Cars & Mobility14.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laffy Taffy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laffy Taffy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.63×
SpiritualityBALANCE1.55×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laffy Taffy audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
Community OrientationOPEN0.74×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Laffy Taffy's target market in United States?

Laffy Taffy's target market in United States covers an estimated 300,183 people, concentrated in California and Texas.

02

What is the gender split and age of Laffy Taffy customers?

53.9% of the Laffy Taffy audience are female, 46.1% are male, with an average age of 37.6 years.

03

Which brands do Laffy Taffy fans like most?

Laffy Taffy fans show strongest brand affinity for George Best (379.61×), Happy Acres (454.6×), and coffee shop (106.87×) over the country average.

04

Where do Laffy Taffy fans live in United States?

Laffy Taffy fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Laffy Taffy fans also like?

Beyond Laffy Taffy itself, the audience over-indexes on Happy Acres (454.6×), coffee shop (106.87×), Riedel (glass manufacturer) (326.74×), and Kelly's Kids (253.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Laffy Taffy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laffy Taffy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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