Rascasse Audience Intelligence

coffee shop Audience in United States

A data profile of the people who buy, follow and care about coffee shop in United States — modelled from more than twelve digital signal sources. coffee shop has an estimated audience of 2,340,023 people in United States.

#202among Touchpoint in United States#766in Food & Beverages

The average coffee shop fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include North American Hockey League, The Green Mile, Laffy Taffy, with strongest over-indexing on North American Hockey League (225.48× the country average).

Demographically, the coffee shop audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical coffee shop fan in United States is more female, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for North American Hockey League.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the coffee shop profile in United States.

Audience size
2.3M
in United States
Gender
60.2%♀
39.8% male
Age
34.1
average years
Country rank
#12558
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of coffee shop fans

60.2% are female, 39.8% are male, average age 34.1.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for coffee shop audience in United States
MetricValue
Female60.2%
Male39.8%
Average age34.1
Estimated audience size2,340,023
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the coffee shop audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

18.7%

of the worldwide coffee shop audience comes from United States.

Worldwide audience distribution share by country for coffee shop
CountryShare
United States18.7%
Japan12.3%
Indonesia10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the coffee shop audience in United States is strongest.

Fig. 05

Top regions by affinity

coffee shop fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~9K2.51×
02Vermont~7K1.77×
03Montana~10K1.49×
04Colorado~50K1.32×
05Oregon~40K1.32×
06New Mexico~20K1.31×
07Maine~10K1.30×
08Washington~50K1.15×
09New Hampshire~10K1.15×
10Alaska~6K1.14×
11Kansas~20K1.09×
12Virginia~60K1.07×
13Idaho~10K1.05×
14California~300K1.04×
15North Carolina~70K1.04×
16Washington, District of Columbia~7K1.03×
17South Dakota~6K1.03×
18Minnesota~30K1.02×
19South Carolina~40K1.01×
20Texas~200K1.00×
21Tennessee~50K1.00×
22Wisconsin~40K1.00×
23Utah~20K0.99×
24Arkansas~20K0.96×
25Hawaii~10K0.96×
26Missouri~40K0.93×
27New York~100K0.92×
28Arizona~40K0.91×
29Iowa~20K0.88×
30Ohio~60K0.86×
31Illinois~70K0.85×
32Oklahoma~20K0.85×
33Connecticut~20K0.85×
34West Virginia~9K0.85×
35Pennsylvania~70K0.84×
36Georgia~60K0.84×
37Massachusetts~40K0.84×
38Indiana~40K0.83×
39Nebraska~10K0.83×
40Alabama~30K0.82×
41Kentucky~20K0.82×
42Florida~100K0.81×
43Michigan~50K0.79×
44Mississippi~20K0.79×
45Delaware~5K0.78×
46New Jersey~40K0.73×
47Nevada~20K0.73×
48Maryland~30K0.70×
49Rhode Island~5K0.70×
50Louisiana~20K0.69×
Fig. 06

Affinity by region

Affinity by region — coffee shop, United States
0.69×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the coffee shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for coffee shop audience
#·InterestCategoryAffinity×
01North American Hockey LeagueSports225.48×
02Laffy TaffyFood & Beverages106.87×
03The Green MileMovies & TV61.19×
04French pressHome & Garden43.09×
05Arabic coffeeFood & Beverages35.00×
06Mariano'sFood & Beverages23.36×
07ExxonMobilCars & Mobility23.09×
08Hot potFood & Beverages21.06×
09Coffee roastingFood & Beverages16.96×
10CaffeineFood & Beverages14.97×
11Weather forecastingHome & Garden7.57×
12QVCMovies & TV7.40×
13FedExBusiness & Career6.94×
14Sustainable energyHome & Garden6.45×
15QuikTripShopping5.93×
16Renewable energyBusiness & Career5.61×
17Vehicle insuranceCars & Mobility5.33×
18Mortgage loansBusiness & Career4.52×
19Trader Joe'sShopping4.43×
20PinterestInternet & Social Media3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the coffee shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by coffee shop audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.50×
Quality AwarenessPREMIUM2.29×
SustainabilityBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by coffee shop audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
ExtroversionTHRILL0.74×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does coffee shop have in United States?

coffee shop has an estimated audience of 2,340,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of coffee shop fans?

60.2% of coffee shop fans are female, 39.8% are male, with an average age of 34.1 years.

03

Which brands do coffee shop fans like most?

coffee shop fans show strongest brand affinity for North American Hockey League (225.48×), The Green Mile (61.19×), and Laffy Taffy (106.87×) over the country average.

04

Where do coffee shop fans live in United States?

coffee shop fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do coffee shop fans also like?

Beyond coffee shop itself, the audience over-indexes on The Green Mile (61.19×), Laffy Taffy (106.87×), Arabic coffee (35×), and Caffeine (14.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See coffee shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for coffee shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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