coffee shop Audience in United States

coffee shop logo

coffee shop has an estimated audience of 2,340,023 people in United States. 60.2% are female, 39.8% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Kanchanaburi Rajabhat University, Days Out With Kids, Nebraska Cornhuskers football, Jesse Plemons.

The average coffee shop fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Kanchanaburi Rajabhat University, Days Out With Kids, with strongest over-indexing on Regional styles of Mexican music (25.11× the country average). Demographically, the coffee shop audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of coffee shop fans

Demographic split for coffee shop audience in United States
MetricValue
Female60.2%
Male39.8%
Average age34.1
Estimated audience size2,340,023

Audience persona

The typical coffee shop fan in United States is more female, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for coffee shop in United States
RegionReachAffinity
California350,9081.36×
Texas250,6681.25×
New York182,7981.4×
Florida151,7650.96×
Illinois84,0331.08×
North Carolina77,6871.1×
Washington70,6081.5×
Georgia70,3230.98×
Pennsylvania70,1470.89×
Colorado68,4831.86×
Ohio63,2660.88×
Virginia61,4921.08×
Michigan52,9190.86×
Tennessee47,2761.01×
New Jersey46,8370.79×
Oregon46,8111.75×
Massachusetts45,9341×
Minnesota44,6571.33×
Arizona43,5210.91×
Wisconsin37,4001.06×
Indiana36,2040.85×
Missouri36,1960.96×
South Carolina32,0280.91×
Maryland31,3950.78×
Utah25,0951.2×
Louisiana23,2440.77×
Nevada22,0400.97×
Kentucky21,5770.74×
Oklahoma21,2500.82×
Connecticut18,3200.78×
Kansas18,3110.99×
Alabama17,2250.53×
Hawaii16,5741.65×
Iowa14,9220.77×
Arkansas14,6470.76×
Washington, District of Columbia13,1501.87×
New Mexico12,8061.09×
Idaho12,0281.02×
Nebraska9,6740.82×
Maine7,7350.92×
Mississippi7,7240.4×
Montana7,5031.16×
New Hampshire7,3760.8×
Rhode Island5,7890.78×
Vermont5,3841.31×
West Virginia5,2050.48×
Alaska4,3920.88×
South Dakota3,9660.73×
Delaware3,6890.57×
North Dakota3,4290.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for coffee shop audience
BrandAffinityCategory
Regional styles of Mexican music25.11×Music & Radio
Kanchanaburi Rajabhat University96.19×Business & Career
Days Out With Kids17.67×Travel & Leisure
Nebraska Cornhuskers football3.64×Sports
Jesse Plemons2.87×Movies & TV
Home equity1.61×Home & Garden
Mothercare2.55×Kids & Family
Ken Griffey Jr.6.18×Sports
Jaws4.18×Movies & TV
Home staging3.95×Home & Garden
Graham Greene (actor)4.5×
Pillow1.52×Home & Garden
JDSU2.12×Business & Career
Electrolyte3.21×Health
Queens College, City University of New York4.83×Business & Career
Fernando Valenzuela7.59×Sports
South Asian cuisine5.2×Food & Beverages
Tierra Cali4.39×Travel & Leisure
Racing1.51×Cars & Mobility
Charlamagne Tha God5.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by coffee shop audience
TraitClusterScore
Quality AwarenessPREMIUM1.93
Family OrientationCONSERVATISM1.75
Luxury OrientationPREMIUM1.74
IndulgenceJOY1.61
DIY MentalityTHRILL1.58
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for coffee shop
CountryShare
United States18.9%
Japan12.4%
Indonesia10.9%

See coffee shop audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does coffee shop have in United States?

coffee shop has an estimated audience of 2,340,023 people in United States, concentrated in California and Texas.

What is the gender split and age of coffee shop fans?

60.2% of coffee shop fans are female, 39.8% are male, with an average age of 34.1 years.

Which brands do coffee shop fans like most?

coffee shop fans show strongest brand affinity for Regional styles of Mexican music (25.11×), Kanchanaburi Rajabhat University (96.19×), and Days Out With Kids (17.67×) over the country average.

Where do coffee shop fans live in United States?

coffee shop fans in United States are most concentrated in California (reach 350,908), Texas (reach 250,668), and New York (reach 182,798). These three regions account for the largest share of the active audience.

What other brands do coffee shop fans also like?

Beyond coffee shop itself, the audience over-indexes on Kanchanaburi Rajabhat University (96.19×), Days Out With Kids (17.67×), Nebraska Cornhuskers football (3.64×), and Jesse Plemons (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for coffee shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.