Rascasse Audience Intelligence

North American Hockey League Audience in United States

A data profile of the people who buy, follow and care about North American Hockey League in United States — modelled from more than twelve digital signal sources. North American Hockey League has an estimated audience of 297,170 people in United States.

#789among Team in United States#4893in Sports

The average North American Hockey League fan in United States is 38.4 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Texas, New York.

Top brand affinities include coffee shop, Pure Hockey, United States Hockey League, with strongest over-indexing on coffee shop (225.48× the country average).

Demographically, the North American Hockey League audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North American Hockey League fan in United States is more male, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for coffee shop.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North American Hockey League profile in United States.

Audience size
297K
in United States
Gender
32.6%♀
67.4% male
Age
38.4
average years
Country rank
#48621
Team in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North American Hockey League fans

32.6% are female, 67.4% are male, average age 38.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for North American Hockey League audience in United States
MetricValue
Female32.6%
Male67.4%
Average age38.4
Estimated audience size297,170
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the North American Hockey League audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

57.1%

of the worldwide North American Hockey League audience comes from United States.

Worldwide audience distribution share by country for North American Hockey League
CountryShare
United States57.1%
Canada18.7%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North American Hockey League audience in United States is strongest.

Fig. 05

Top regions by affinity

North American Hockey League fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K7.64×
02North Dakota~4K7.38×
03South Dakota~3K4.94×
04Minnesota~20K3.86×
05Maine~3K3.04×
06New Hampshire~2K1.83×
07Wisconsin~7K1.52×
08Michigan~8K1.07×
09Louisiana~4K1.06×
10Iowa~3K1.03×
11Massachusetts~6K0.96×
12Vermont<1K0.96×
13New Mexico~1K0.91×
14Nebraska~1K0.86×
15Montana<1K0.84×
16Pennsylvania~8K0.82×
17Rhode Island<1K0.80×
18Connecticut~2K0.77×
19Delaware<1K0.77×
20Mississippi~2K0.70×
21Hawaii<1K0.70×
22West Virginia<1K0.68×
23Illinois~6K0.65×
24New York~10K0.62×
25Oklahoma~2K0.61×
26Idaho<1K0.60×
27Colorado~3K0.59×
28Arkansas~1K0.58×
29Washington, District of Columbia<1K0.57×
30Maryland~3K0.53×
31New Jersey~4K0.52×
32Texas~10K0.51×
33Kansas~1K0.50×
34Kentucky~2K0.49×
35Missouri~2K0.48×
36Oregon~2K0.48×
37Utah~1K0.44×
38Alabama~2K0.43×
39Nevada~1K0.43×
40South Carolina~2K0.41×
41Arizona~2K0.39×
42Indiana~2K0.36×
43Tennessee~2K0.35×
44Ohio~3K0.34×
45Washington~2K0.34×
46Virginia~2K0.31×
47Georgia~3K0.29×
48North Carolina~2K0.28×
49Florida~5K0.23×
50California~5K0.16×
Fig. 06

Affinity by region

Affinity by region — North American Hockey League, United States
0.16×1.00×7.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North American Hockey League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North American Hockey League audience
#·InterestCategoryAffinity×
01United States Hockey LeagueSports237.04×
02Pure HockeySports229.85×
03coffee shopFood & Beverages225.48×
04Ice hockey goaltending equipmentSports191.25×
05Quebec Major Junior Hockey LeagueSports130.17×
06John Tavares (ice hockey)Sports73.40×
07Meinl CymbalsMusic & Radio69.40×
08American Hockey LeagueSports67.44×
09Western Hockey LeagueSports65.42×
10Auston MatthewsSports57.84×
11Patrick KaneSports30.72×
12College ice hockeySports29.40×
13International Ice Hockey FederationSports23.83×
14Sidney CrosbySports21.67×
15Minnesota WildSports15.98×
16Ice Hockey World ChampionshipsSports15.87×
17BandySports12.77×
18Buffalo SabresSports12.47×
19NHL (video game series)Games12.43×
20Montreal CanadiensSports11.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North American Hockey League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North American Hockey League audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.23×
DIY MentalityTHRILL1.08×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North American Hockey League audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.77×
IndulgenceJOY0.78×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North American Hockey League have in United States?

North American Hockey League has an estimated audience of 297,170 people in United States, concentrated in Minnesota and Texas.

02

What is the gender split and age of North American Hockey League fans?

32.6% of North American Hockey League fans are female, 67.4% are male, with an average age of 38.4 years.

03

Which brands do North American Hockey League fans like most?

North American Hockey League fans show strongest brand affinity for coffee shop (225.48×), Pure Hockey (229.85×), and United States Hockey League (237.04×) over the country average.

04

Where do North American Hockey League fans live in United States?

North American Hockey League fans in United States are most concentrated in Minnesota (reach ~20K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do North American Hockey League fans also like?

Beyond North American Hockey League itself, the audience over-indexes on Pure Hockey (229.85×), United States Hockey League (237.04×), Ice hockey goaltending equipment (191.25×), and American Hockey League (67.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See North American Hockey League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North American Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →