North American Hockey League Audience in United States

North American Hockey League logo

North American Hockey League has an estimated audience of 295,049 people in United States. 32.6% are female, 67.4% are male, average age 38.4. Top regions: Minnesota, Texas, New York. Top brand affinities: coffee shop, Pure Hockey, United States Hockey League, Ice hockey goaltending equipment, American Hockey League.

The average North American Hockey League fan in United States is 38.4 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Texas, New York. Top brand affinities include coffee shop, Pure Hockey, United States Hockey League, with strongest over-indexing on coffee shop (225.48× the country average). Demographically, the North American Hockey League audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of North American Hockey League fans

Demographic split for North American Hockey League audience in United States
MetricValue
Female32.6%
Male67.4%
Average age38.4
Estimated audience size295,049

Audience persona

The typical North American Hockey League fan in United States is more male, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for coffee shop.

Top regions in United States

Top regions ranked by reach for North American Hockey League in United States
RegionReachAffinity
Minnesota17,5324.15×
Texas12,3850.49×
New York11,6930.71×
Michigan9,1961.19×
Pennsylvania8,7460.88×
Wisconsin7,4641.68×
Illinois6,8760.7×
Massachusetts5,6770.98×
Alaska4,7727.56×
North Dakota4,3887.24×
California4,2160.13×
Louisiana4,1581.09×
New Jersey4,0920.55×
Florida3,7410.19×
Maine3,6453.45×
South Dakota3,4235.02×
Colorado2,9990.64×
Ohio2,6940.3×
Maryland2,5590.5×
New Hampshire2,4162.08×
Connecticut2,3100.78×
Iowa2,3090.95×
Missouri2,1100.44×
Arizona1,9970.33×
Oklahoma1,6310.5×
Washington1,5630.26×
Virginia1,4890.21×
New Mexico1,4801×
North Carolina1,4550.16×
Nebraska1,2070.82×
Georgia1,0450.12×
Indiana1,0230.19×
Tennessee9950.17×
Rhode Island7570.81×
Nevada6700.23×
Montana6660.81×
Alabama5880.14×
Utah5690.22×
South Carolina5620.13×
Kansas5090.22×
Kentucky4030.11×
Vermont3930.76×
Idaho3540.24×
Wyoming3440.79×
Washington, District of Columbia3260.37×
Oregon3170.09×
Arkansas2770.11×
West Virginia1920.14×
Delaware1790.22×
Mississippi1670.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North American Hockey League audience
BrandAffinityCategory
coffee shop225.48×Food & Beverages
Pure Hockey229.85×Sports
United States Hockey League237.04×Sports
Ice hockey goaltending equipment191.25×Sports
American Hockey League67.44×Sports
Auston Matthews57.84×Sports
Minnesota Wild15.98×Sports
Quebec Major Junior Hockey League130.17×Sports
Sidney Crosby21.67×Sports
Ice Hockey World Championships15.87×Sports
John Tavares (ice hockey)73.4×Sports
Meinl Cymbals69.4×Music & Radio
International Ice Hockey Federation23.83×Sports
Patrick Kane30.72×Sports
Wayne Gretzky17.75×Sports
Western Hockey League65.42×Sports
Connor McDavid20.78×Sports
College ice hockey29.4×Sports
NHL (video game series)12.43×Games
Bandy12.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North American Hockey League audience
TraitClusterScore
Need for SecurityCONSERVATISM1.88
Risk AppetiteTHRILL1.3
Sports ActivityPOWER1.25
PatriotismCONSERVATISM1.22
Design AffinityPREMIUM1.2
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for North American Hockey League
CountryShare
United States60.1%
Canada16.0%
Germany3.5%

See North American Hockey League audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does North American Hockey League have in United States?

North American Hockey League has an estimated audience of 295,049 people in United States, concentrated in Minnesota and Texas.

What is the gender split and age of North American Hockey League fans?

32.6% of North American Hockey League fans are female, 67.4% are male, with an average age of 38.4 years.

Which brands do North American Hockey League fans like most?

North American Hockey League fans show strongest brand affinity for coffee shop (225.48×), Pure Hockey (229.85×), and United States Hockey League (237.04×) over the country average.

Where do North American Hockey League fans live in United States?

North American Hockey League fans in United States are most concentrated in Minnesota (reach 17,532), Texas (reach 12,385), and New York (reach 11,693). These three regions account for the largest share of the active audience.

What other brands do North American Hockey League fans also like?

Beyond North American Hockey League itself, the audience over-indexes on Pure Hockey (229.85×), United States Hockey League (237.04×), Ice hockey goaltending equipment (191.25×), and American Hockey League (67.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North American Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.