International Ice Hockey Federation Audience in United States
International Ice Hockey Federation has an estimated audience of 1,752,951 people in United States. 37.3% are female, 62.7% are male, average age 39.5. Top regions: New York, California, Florida. Top brand affinities: Bauer Hockey, Autism Awareness, Diabetes mellitus awareness, Ice Hockey World Championships, Calgary Flames.
The average International Ice Hockey Federation fan in United States is 39.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Bauer Hockey, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Bauer Hockey (111.07× the country average). Demographically, the International Ice Hockey Federation audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Ice hockey
Demographics of International Ice Hockey Federation fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 39.5 |
| Estimated audience size | 1,752,951 |
Audience persona
The typical International Ice Hockey Federation fan in United States is more male, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Bauer Hockey.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 189,471 | 1.93× |
| California | 129,744 | 0.67× |
| Florida | 104,415 | 0.88× |
| Illinois | 89,193 | 1.53× |
| Pennsylvania | 78,681 | 1.33× |
| Michigan | 77,648 | 1.69× |
| Texas | 76,326 | 0.51× |
| Massachusetts | 72,368 | 2.1× |
| New Jersey | 68,119 | 1.53× |
| Minnesota | 61,483 | 2.45× |
| North Carolina | 52,363 | 0.99× |
| Colorado | 38,074 | 1.38× |
| Ohio | 36,449 | 0.67× |
| Virginia | 36,381 | 0.85× |
| Washington | 35,176 | 1× |
| Connecticut | 29,782 | 1.69× |
| Wisconsin | 28,907 | 1.1× |
| Arizona | 26,595 | 0.74× |
| Maryland | 26,378 | 0.88× |
| Missouri | 26,143 | 0.93× |
| Georgia | 25,235 | 0.47× |
| Tennessee | 23,729 | 0.67× |
| Indiana | 19,893 | 0.62× |
| Nevada | 15,106 | 0.89× |
| South Carolina | 14,324 | 0.54× |
| New Hampshire | 14,084 | 2.04× |
| Oregon | 14,076 | 0.7× |
| Iowa | 11,445 | 0.79× |
| Utah | 9,935 | 0.63× |
| Kentucky | 9,675 | 0.44× |
| Maine | 9,430 | 1.5× |
| North Dakota | 9,084 | 2.52× |
| Alabama | 7,107 | 0.29× |
| Idaho | 6,975 | 0.79× |
| Rhode Island | 6,800 | 1.22× |
| Montana | 6,686 | 1.37× |
| Louisiana | 6,493 | 0.29× |
| Washington, District of Columbia | 6,169 | 1.17× |
| Oklahoma | 5,857 | 0.3× |
| Vermont | 5,807 | 1.89× |
| New Mexico | 5,796 | 0.66× |
| Kansas | 5,630 | 0.41× |
| Nebraska | 5,399 | 0.61× |
| Hawaii | 4,851 | 0.64× |
| Alaska | 4,826 | 1.29× |
| Arkansas | 3,992 | 0.28× |
| Delaware | 3,871 | 0.8× |
| West Virginia | 3,578 | 0.44× |
| Mississippi | 3,290 | 0.23× |
| South Dakota | 3,072 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauer Hockey | 111.07× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Ice Hockey World Championships | 22.95× | Sports |
| Calgary Flames | 38× | Sports |
| Toyota Supra | 21.14× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Ice rink | 26.21× | Travel & Leisure |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Buffalo Sabres | 16.14× | Sports |
| Houston Astros | 8.91× | Sports |
| Toronto Maple Leafs | 19.08× | Sports |
| Ottawa Senators | 25.84× | Sports |
| New York Rangers | 15.94× | Sports |
| Planet Fitness | 3.97× | Sports |
| Detroit Red Wings | 11.82× | Sports |
| Dallas Stars | 11.13× | Sports |
| Ice skating | 9.42× | Sports |
| Washington Capitals | 14.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.45 |
| Patriotism | CONSERVATISM | 1.42 |
| Sports Activity | POWER | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Risk Appetite | THRILL | 1.24 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| Canada | 17.2% |
| Germany | 9.5% |
See International Ice Hockey Federation audiences in other countries
- International Ice Hockey Federation — Germany
- International Ice Hockey Federation — United Kingdom
- International Ice Hockey Federation — France
- International Ice Hockey Federation — Italy
- International Ice Hockey Federation — Spain
- International Ice Hockey Federation — Brazil
- International Ice Hockey Federation — Japan
- International Ice Hockey Federation — South Korea
- International Ice Hockey Federation — India
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
Frequently asked questions
How many fans does International Ice Hockey Federation have in United States?
International Ice Hockey Federation has an estimated audience of 1,752,951 people in United States, concentrated in New York and California.
What is the gender split and age of International Ice Hockey Federation fans?
37.3% of International Ice Hockey Federation fans are female, 62.7% are male, with an average age of 39.5 years.
Which brands do International Ice Hockey Federation fans like most?
International Ice Hockey Federation fans show strongest brand affinity for Bauer Hockey (111.07×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.
Where do International Ice Hockey Federation fans live in United States?
International Ice Hockey Federation fans in United States are most concentrated in New York (reach 189,471), California (reach 129,744), and Florida (reach 104,415). These three regions account for the largest share of the active audience.
What other brands do International Ice Hockey Federation fans also like?
Beyond International Ice Hockey Federation itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Ice Hockey World Championships (22.95×), and Calgary Flames (38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for International Ice Hockey Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.