Rascasse Audience Intelligence

International Ice Hockey Federation Audience in United States

A data profile of the people who buy, follow and care about International Ice Hockey Federation in United States — modelled from more than twelve digital signal sources. International Ice Hockey Federation has an estimated audience of 1,736,280 people in United States.

#41among Ice hockey in United States#110among NGO / Political Party in United States#1423in Sports

The average International Ice Hockey Federation fan in United States is 39.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Montreal Canadiens, Bauer Hockey, Ice Hockey World Championships, with strongest over-indexing on Montreal Canadiens (53.92× the country average).

Demographically, the International Ice Hockey Federation audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Ice Hockey Federation fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Montreal Canadiens.

Category: Sports · Type: NGO / Political Party · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Ice Hockey Federation profile in United States.

Audience size
1.7M
in United States
Gender
37.3%♀
62.7% male
Age
39.5
average years
Country rank
#15884
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Ice Hockey Federation fans

37.3% are female, 62.7% are male, average age 39.5.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for International Ice Hockey Federation audience in United States
MetricValue
Female37.3%
Male62.7%
Average age39.5
Estimated audience size1,736,280
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the International Ice Hockey Federation audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4922%
50+22%
Fig. 04

Worldwide distribution

39.7%

of the worldwide International Ice Hockey Federation audience comes from United States.

Worldwide audience distribution share by country for International Ice Hockey Federation
CountryShare
United States39.7%
Canada19.5%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Ice Hockey Federation audience in United States is strongest.

Fig. 05

Top regions by affinity

International Ice Hockey Federation fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K3.32×
02North Dakota~9K2.41×
03Massachusetts~70K1.97×
04New Hampshire~10K1.82×
05New York~200K1.64×
06Vermont~5K1.63×
07Connecticut~30K1.54×
08Michigan~70K1.53×
09Maine~8K1.35×
10New Jersey~60K1.33×
11Pennsylvania~80K1.31×
12Illinois~80K1.31×
13Colorado~40K1.29×
14Rhode Island~7K1.24×
15Alaska~5K1.23×
16Montana~6K1.21×
17Wisconsin~30K1.13×
18South Dakota~4K1.09×
19Washington, District of Columbia~5K1.00×
20Washington~30K0.95×
21Nevada~20K0.94×
22Florida~100K0.90×
23Missouri~30K0.89×
24Delaware~4K0.88×
25North Carolina~50K0.86×
26Idaho~7K0.85×
27Virginia~30K0.81×
28Maryland~20K0.81×
29Iowa~10K0.80×
30Hawaii~6K0.80×
31Nebraska~7K0.78×
32California~100K0.75×
33Arizona~30K0.75×
34Oregon~10K0.75×
35Utah~10K0.75×
36New Mexico~6K0.73×
37West Virginia~6K0.73×
38Ohio~40K0.70×
39Tennessee~20K0.67×
40Mississippi~9K0.64×
41Indiana~20K0.63×
42Kansas~9K0.63×
43South Carolina~20K0.62×
44Arkansas~9K0.62×
45Kentucky~10K0.60×
46Oklahoma~10K0.57×
47Louisiana~10K0.56×
48Alabama~10K0.53×
49Georgia~30K0.50×
50Texas~70K0.48×
Fig. 06

Affinity by region

Affinity by region — International Ice Hockey Federation, United States
0.48×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Ice Hockey Federation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Ice Hockey Federation audience
#·InterestCategoryAffinity×
01Bauer HockeySports92.74×
02Montreal CanadiensSports53.92×
03Calgary FlamesSports38.48×
04Ottawa SenatorsSports28.22×
05Ice Hockey World ChampionshipsSports26.49×
06Ice rinkTravel & Leisure24.79×
07Edmonton OilersSports15.84×
08New York RangersSports15.13×
09Washington CapitalsSports14.51×
10Buffalo SabresSports13.87×
11Sidney CrosbySports13.69×
12Dallas StarsSports10.87×
13Detroit Red WingsSports10.13×
14Colorado AvalancheSports9.59×
15Ice skatingSports8.71×
16Boston BruinsSports8.57×
17Pittsburgh PenguinsSports8.16×
18Rick and MortyMovies & TV7.07×
19VehiclesCars & Mobility1.85×
20Consumer electronicsTechnology & Electronics1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Ice Hockey Federation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Ice Hockey Federation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
TraditionCONSERVATISM1.78×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Ice Hockey Federation audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
MindfulnessBALANCE0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Ice Hockey Federation have in United States?

International Ice Hockey Federation has an estimated audience of 1,736,280 people in United States, concentrated in New York and California.

02

What is the gender split and age of International Ice Hockey Federation fans?

37.3% of International Ice Hockey Federation fans are female, 62.7% are male, with an average age of 39.5 years.

03

Which brands do International Ice Hockey Federation fans like most?

International Ice Hockey Federation fans show strongest brand affinity for Montreal Canadiens (53.92×), Bauer Hockey (92.74×), and Ice Hockey World Championships (26.49×) over the country average.

04

Where do International Ice Hockey Federation fans live in United States?

International Ice Hockey Federation fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International Ice Hockey Federation fans also like?

Beyond International Ice Hockey Federation itself, the audience over-indexes on Bauer Hockey (92.74×), Ice Hockey World Championships (26.49×), Calgary Flames (38.48×), and Ice rink (24.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See International Ice Hockey Federation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Ice Hockey Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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