International Ice Hockey Federation Audience in United States

International Ice Hockey Federation logo

International Ice Hockey Federation has an estimated audience of 1,752,951 people in United States. 37.3% are female, 62.7% are male, average age 39.5. Top regions: New York, California, Florida. Top brand affinities: Minnesota, Alaska, Nebraska, Pro-Ject, Google Analytics.

The average International Ice Hockey Federation fan in United States is 39.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Minnesota, Alaska, Nebraska, with strongest over-indexing on Minnesota (13.61× the country average). Demographically, the International Ice Hockey Federation audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Ice hockey

Demographics of International Ice Hockey Federation fans

Demographic split for International Ice Hockey Federation audience in United States
MetricValue
Female37.3%
Male62.7%
Average age39.5
Estimated audience size1,752,951

Audience persona

The typical International Ice Hockey Federation fan in United States is more male, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for International Ice Hockey Federation in United States
RegionReachAffinity
New York189,4711.93×
California129,7440.67×
Florida104,4150.88×
Illinois89,1931.53×
Pennsylvania78,6811.33×
Michigan77,6481.69×
Texas76,3260.51×
Massachusetts72,3682.1×
New Jersey68,1191.53×
Minnesota61,4832.45×
North Carolina52,3630.99×
Colorado38,0741.38×
Ohio36,4490.67×
Virginia36,3810.85×
Washington35,1761×
Connecticut29,7821.69×
Wisconsin28,9071.1×
Arizona26,5950.74×
Maryland26,3780.88×
Missouri26,1430.93×
Georgia25,2350.47×
Tennessee23,7290.67×
Indiana19,8930.62×
Nevada15,1060.89×
South Carolina14,3240.54×
New Hampshire14,0842.04×
Oregon14,0760.7×
Iowa11,4450.79×
Utah9,9350.63×
Kentucky9,6750.44×
Maine9,4301.5×
North Dakota9,0842.52×
Alabama7,1070.29×
Idaho6,9750.79×
Rhode Island6,8001.22×
Montana6,6861.37×
Louisiana6,4930.29×
Washington, District of Columbia6,1691.17×
Oklahoma5,8570.3×
Vermont5,8071.89×
New Mexico5,7960.66×
Kansas5,6300.41×
Nebraska5,3990.61×
Hawaii4,8510.64×
Alaska4,8261.29×
Arkansas3,9920.28×
Delaware3,8710.8×
West Virginia3,5780.44×
Mississippi3,2900.23×
South Dakota3,0720.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Ice Hockey Federation audience
BrandAffinityCategory
Minnesota13.61×Travel & Leisure
Alaska10.86×Travel & Leisure
Nebraska11.13×Travel & Leisure
Pro-Ject14.81×Music & Radio
Google Analytics15.94×Internet & Social Media
Sinaloa11.24×Travel & Leisure
Justice7.66×Politics & Society
Kerala16.14×Travel & Leisure
Rajasthan38×Travel & Leisure
Sailor10.15×Travel & Leisure
Jonathan Davis14.67×Music & Radio
Google Wallet10.17×Technology & Electronics
Product design2.53×Business & Career
Dog breed1.51×Pets & Animals
Jundiaí75.64×Travel & Leisure
UK garage6.26×Music & Radio
Laguna (province)11.82×
Urban Outfitters2×Shopping
Tuscany7.39×Travel & Leisure
Nebraska Cornhuskers football3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Ice Hockey Federation audience
TraitClusterScore
TraditionCONSERVATISM1.45
PatriotismCONSERVATISM1.42
Sports ActivityPOWER1.3
Family OrientationCONSERVATISM1.27
Risk AppetiteTHRILL1.24
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for International Ice Hockey Federation
CountryShare
United States42.7%
Canada17.2%
Germany9.5%

See International Ice Hockey Federation audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does International Ice Hockey Federation have in United States?

International Ice Hockey Federation has an estimated audience of 1,752,951 people in United States, concentrated in New York and California.

What is the gender split and age of International Ice Hockey Federation fans?

37.3% of International Ice Hockey Federation fans are female, 62.7% are male, with an average age of 39.5 years.

Which brands do International Ice Hockey Federation fans like most?

International Ice Hockey Federation fans show strongest brand affinity for Minnesota (13.61×), Alaska (10.86×), and Nebraska (11.13×) over the country average.

Where do International Ice Hockey Federation fans live in United States?

International Ice Hockey Federation fans in United States are most concentrated in New York (reach 189,471), California (reach 129,744), and Florida (reach 104,415). These three regions account for the largest share of the active audience.

What other brands do International Ice Hockey Federation fans also like?

Beyond International Ice Hockey Federation itself, the audience over-indexes on Alaska (10.86×), Nebraska (11.13×), Pro-Ject (14.81×), and Google Analytics (15.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Ice Hockey Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.