Rascasse Audience Intelligence

International Ice Hockey Federation Audience in Germany

A data profile of the people who buy, follow and care about International Ice Hockey Federation in Germany — modelled from more than twelve digital signal sources. International Ice Hockey Federation has an estimated audience of 392,366 people in Germany.

#16among Ice hockey in Germany#52among NGO / Political Party in Germany#1124in Sports

The average International Ice Hockey Federation fan in Germany is 40.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Stanley Cup, Transfermarkt, Kölner Haie, with strongest over-indexing on Stanley Cup (72.17× the country average).

Demographically, the International Ice Hockey Federation audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International Ice Hockey Federation fan in Germany is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Stanley Cup.

Category: Sports · Type: NGO / Political Party · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Ice Hockey Federation profile in Germany.

Audience size
392K
in Germany
Gender
28.5%♀
71.5% male
Age
40.5
average years
Country rank
#14227
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Ice Hockey Federation fans

28.5% are female, 71.5% are male, average age 40.5.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for International Ice Hockey Federation audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age40.5
Estimated audience size392,366
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the International Ice Hockey Federation audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4926%
50+18%
Fig. 04

Worldwide distribution

9.0%

of the worldwide International Ice Hockey Federation audience comes from Germany.

Worldwide audience distribution share by country for International Ice Hockey Federation
CountryShare
United States39.7%
Canada19.5%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Ice Hockey Federation audience in Germany is strongest.

Fig. 05

Top regions by affinity

International Ice Hockey Federation fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K2.05×
02Nordrhein-Westfalen~100K1.22×
03Berlin~20K1.21×
04Baden-Württemberg~60K1.20×
05Hessen~30K1.17×
06Sachsen~20K1.16×
07Bremen~4K1.08×
08Brandenburg~10K0.96×
09Rheinland-Pfalz~20K0.95×
10Niedersachsen~30K0.87×
11Hamburg~8K0.86×
12Thüringen~8K0.83×
13Mecklenburg-Vorpommern~6K0.77×
14Schleswig-Holstein~10K0.74×
15Saarland~4K0.74×
16Sachsen-Anhalt~7K0.72×
Fig. 06

Affinity by region

Affinity by region — International Ice Hockey Federation, Germany
0.72×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Ice Hockey Federation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Ice Hockey Federation audience
#·InterestCategoryAffinity×
01Stanley CupSports72.17×
02Vegas Golden KnightsSports57.44×
03Toronto Maple LeafsSports48.00×
04Iserlohn RoostersSports43.07×
05Buffalo SabresSports40.00×
06Utah MammothSports38.31×
07Krefeld PinguineSports32.69×
08Düsseldorfer EGSports31.08×
09Kölner HaieSports28.94×
10Ice skatingSports15.07×
11Ice Hockey World ChampionshipsSports14.00×
12Adler MannheimSports11.97×
13TransfermarktSports9.13×
14NHLSports8.64×
15Robin WilliamsMovies & TV7.82×
16Frauen-BundesligaSports6.05×
17Sport BildSports4.01×
18Dynamo DresdenSports3.95×
19SportschauSports3.02×
20TagesschauMovies & TV2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Ice Hockey Federation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Ice Hockey Federation audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.64×
PatriotismCONSERVATISM1.33×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Ice Hockey Federation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.53×
Design AffinityPREMIUM0.53×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Ice Hockey Federation have in Germany?

International Ice Hockey Federation has an estimated audience of 392,366 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of International Ice Hockey Federation fans?

28.5% of International Ice Hockey Federation fans are female, 71.5% are male, with an average age of 40.5 years.

03

Which brands do International Ice Hockey Federation fans like most?

International Ice Hockey Federation fans show strongest brand affinity for Stanley Cup (72.17×), Transfermarkt (9.13×), and Kölner Haie (28.94×) over the country average.

04

Where do International Ice Hockey Federation fans live in Germany?

International Ice Hockey Federation fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do International Ice Hockey Federation fans also like?

Beyond International Ice Hockey Federation itself, the audience over-indexes on Transfermarkt (9.13×), Kölner Haie (28.94×), Krefeld Pinguine (32.69×), and Iserlohn Roosters (43.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See International Ice Hockey Federation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International Ice Hockey Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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