International Ice Hockey Federation Audience in Germany
International Ice Hockey Federation has an estimated audience of 391,235 people in Germany. 28.5% are female, 71.5% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stanley Cup, Krefeld Pinguine, Toronto Maple Leafs, Ice skating, Borussia Dortmund.
The average International Ice Hockey Federation fan in Germany is 40.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stanley Cup, Krefeld Pinguine, Toronto Maple Leafs, with strongest over-indexing on Stanley Cup (81.19× the country average). Demographically, the International Ice Hockey Federation audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Ice hockey
Demographics of International Ice Hockey Federation fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 40.5 |
| Estimated audience size | 391,235 |
Audience persona
The typical International Ice Hockey Federation fan in Germany is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Stanley Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 132,737 | 2.11× |
| Nordrhein-Westfalen | 105,201 | 1.23× |
| Baden-Württemberg | 61,555 | 1.15× |
| Hessen | 37,011 | 1.24× |
| Niedersachsen | 32,983 | 0.87× |
| Berlin | 21,304 | 1.22× |
| Sachsen | 20,123 | 1.05× |
| Rheinland-Pfalz | 18,684 | 0.95× |
| Brandenburg | 11,821 | 0.97× |
| Schleswig-Holstein | 9,956 | 0.71× |
| Hamburg | 7,580 | 0.86× |
| Thüringen | 7,369 | 0.74× |
| Sachsen-Anhalt | 6,520 | 0.64× |
| Mecklenburg-Vorpommern | 4,392 | 0.59× |
| Bremen | 3,875 | 1.16× |
| Saarland | 2,447 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stanley Cup | 81.19× | Sports |
| Krefeld Pinguine | 43.19× | Sports |
| Toronto Maple Leafs | 53.33× | Sports |
| Ice skating | 16.19× | Sports |
| Borussia Dortmund | 2.88× | Sports |
| Ice Hockey World Championships | 19.91× | Sports |
| Iserlohn Roosters | 28.89× | Sports |
| Transfermarkt | 4.56× | Sports |
| Deutsche Eishockey Liga | 18× | Sports |
| FC Bayern Munich | 2.76× | Sports |
| Robin Williams | 9.07× | Movies & TV |
| Dynamo Dresden | 4.39× | Sports |
| NHL | 8.65× | Sports |
| Sportschau | 3.26× | Sports |
| Bundesliga | 2.27× | Sports |
| VfB Stuttgart | 3.2× | Sports |
| 2. Bundesliga | 3.02× | Sports |
| Felix Baumgartner | 5.28× | Sports |
| 3. Liga | 4.71× | Sports |
| Germany national football team | 4.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Sports Activity | POWER | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Risk Appetite | THRILL | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| Canada | 17.2% |
| Germany | 9.5% |
See International Ice Hockey Federation audiences in other countries
- International Ice Hockey Federation — United States
- International Ice Hockey Federation — United Kingdom
- International Ice Hockey Federation — France
- International Ice Hockey Federation — Italy
- International Ice Hockey Federation — Spain
- International Ice Hockey Federation — Brazil
- International Ice Hockey Federation — Japan
- International Ice Hockey Federation — South Korea
- International Ice Hockey Federation — India
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,158,678)
- Leon Draisaitl (919,846)
- Kölner Haie (872,857)
Frequently asked questions
How many fans does International Ice Hockey Federation have in Germany?
International Ice Hockey Federation has an estimated audience of 391,235 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of International Ice Hockey Federation fans?
28.5% of International Ice Hockey Federation fans are female, 71.5% are male, with an average age of 40.5 years.
Which brands do International Ice Hockey Federation fans like most?
International Ice Hockey Federation fans show strongest brand affinity for Stanley Cup (81.19×), Krefeld Pinguine (43.19×), and Toronto Maple Leafs (53.33×) over the country average.
Where do International Ice Hockey Federation fans live in Germany?
International Ice Hockey Federation fans in Germany are most concentrated in Bayern (reach 132,737), Nordrhein-Westfalen (reach 105,201), and Baden-Württemberg (reach 61,555). These three regions account for the largest share of the active audience.
What other brands do International Ice Hockey Federation fans also like?
Beyond International Ice Hockey Federation itself, the audience over-indexes on Krefeld Pinguine (43.19×), Toronto Maple Leafs (53.33×), Ice skating (16.19×), and Borussia Dortmund (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International Ice Hockey Federation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.