Rascasse Audience Intelligence

Pure Hockey Target Market in United States

A data profile of the people who buy, follow and care about Pure Hockey in United States — modelled from more than twelve digital signal sources. Pure Hockey has an estimated audience of 1,450,941 people in United States.

#49among Ice hockey in United States#1880among Brand in United States#1659in Sports

The average Pure Hockey fan in United States is 33.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, Minnesota.

Top brand affinities include North American Hockey League, Toronto Maple Leafs, Ice rink, with strongest over-indexing on North American Hockey League (229.85× the country average).

Demographically, the Pure Hockey audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pure Hockey fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for North American Hockey League.

Category: Sports · Type: Brand · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pure Hockey profile in United States.

Audience size
1.5M
in United States
Gender
36.1%♀
63.9% male
Age
33.7
average years
Country rank
#18205
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pure Hockey

36.1% are female, 63.9% are male, average age 33.7.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Pure Hockey audience in United States
MetricValue
Female36.1%
Male63.9%
Average age33.7
Estimated audience size1,450,941
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Pure Hockey audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Pure Hockey audience comes from United States.

Worldwide audience distribution share by country for Pure Hockey
CountryShare
United States93.0%
Canada2.5%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pure Hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

Pure Hockey customers by region in United States
#RegionReachAffinity×
01Minnesota~100K4.81×
02Massachusetts~100K3.96×
03New Hampshire~20K2.92×
04Rhode Island~10K2.20×
05North Dakota~6K1.99×
06Connecticut~30K1.89×
07Pennsylvania~80K1.76×
08Missouri~40K1.74×
09Wisconsin~30K1.60×
10New Jersey~60K1.59×
11Illinois~70K1.55×
12Colorado~30K1.54×
13Vermont~4K1.46×
14New York~100K1.41×
15Utah~20K1.39×
16South Dakota~5K1.39×
17Michigan~50K1.34×
18Maine~6K1.21×
19Wyoming~2K1.08×
20Nevada~10K1.03×
21Alaska~3K0.93×
22Virginia~30K0.89×
23Iowa~10K0.85×
24Ohio~40K0.81×
25Washington~20K0.79×
26Maryland~20K0.70×
27Washington, District of Columbia~3K0.66×
28North Carolina~30K0.65×
29Delaware~2K0.63×
30Nebraska~4K0.62×
31Arizona~20K0.56×
32Montana~2K0.55×
33Florida~50K0.53×
34Indiana~10K0.51×
35California~70K0.48×
36Tennessee~10K0.46×
37Kansas~5K0.43×
38Mississippi~5K0.42×
39Idaho~3K0.42×
40West Virginia~3K0.42×
41Texas~40K0.34×
42Georgia~10K0.33×
43New Mexico~2K0.32×
44Arkansas~3K0.29×
45Oklahoma~4K0.27×
46Louisiana~5K0.26×
47Kentucky~5K0.25×
48Oregon~4K0.24×
49South Carolina~5K0.23×
50Alabama~4K0.22×
Fig. 06

Affinity by region

Affinity by region — Pure Hockey, United States
0.22×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pure Hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pure Hockey audience
#·InterestCategoryAffinity×
01North American Hockey LeagueSports229.85×
02Bauer HockeySports62.08×
03Toronto Maple LeafsSports58.03×
04Ice rinkTravel & Leisure51.00×
05Calgary FlamesSports46.43×
06Ottawa SenatorsSports28.17×
07st louis bluesSports25.22×
08Roller skatesSports24.03×
09Washington CapitalsSports23.69×
10New York RangersSports22.13×
11Michael StrahanMovies & TV20.00×
12Vegas Golden KnightsSports20.00×
13Eddie MurphyMovies & TV18.17×
14Roller skatingSports17.89×
15Dallas StarsSports17.07×
16Figure skatingSports16.66×
17Buffalo SabresSports16.47×
18Detroit Red WingsSports14.64×
19Colorado AvalancheSports14.17×
20Aaron RodgersSports8.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pure Hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pure Hockey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Convenience OrientationPREMIUM1.98×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pure Hockey audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
MindfulnessBALANCE0.66×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pure Hockey's target market in United States?

Pure Hockey's target market in United States covers an estimated 1,450,941 people, concentrated in New York and Massachusetts.

02

What is the gender split and age of Pure Hockey customers?

36.1% of the Pure Hockey audience are female, 63.9% are male, with an average age of 33.7 years.

03

Which brands do Pure Hockey fans like most?

Pure Hockey fans show strongest brand affinity for North American Hockey League (229.85×), Toronto Maple Leafs (58.03×), and Ice rink (51×) over the country average.

04

Where do Pure Hockey fans live in United States?

Pure Hockey fans in United States are most concentrated in New York (reach ~100K), Massachusetts (reach ~100K), and Minnesota (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pure Hockey fans also like?

Beyond Pure Hockey itself, the audience over-indexes on Toronto Maple Leafs (58.03×), Ice rink (51×), Bauer Hockey (62.08×), and Calgary Flames (46.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Pure Hockey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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