Pure Hockey Audience in United States

Pure Hockey has an estimated audience of 1,425,694 people in United States. 36.1% are female, 63.9% are male, average age 33.7. Top regions: New York, Massachusetts, Minnesota. Top brand affinities: Toronto Maple Leafs, Bauer Hockey, North American Hockey League, PSV Eindhoven, Calgary Flames.

The average Pure Hockey fan in United States is 33.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Minnesota. Top brand affinities include Toronto Maple Leafs, Bauer Hockey, North American Hockey League, with strongest over-indexing on Toronto Maple Leafs (99.12× the country average). Demographically, the Pure Hockey audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Ice hockey

Demographics of Pure Hockey fans

Demographic split for Pure Hockey audience in United States
MetricValue
Female36.1%
Male63.9%
Average age33.7
Estimated audience size1,425,694

Audience persona

The typical Pure Hockey fan in United States is more male, around 33.7 years old, with strong Sports Activity tendencies and a notable affinity for Toronto Maple Leafs.

Top regions in United States

Top regions ranked by reach for Pure Hockey in United States
RegionReachAffinity
New York120,5771.51×
Massachusetts115,2774.1×
Minnesota99,4574.87×
Pennsylvania86,5861.8×
California77,3650.49×
Illinois75,0251.58×
New Jersey55,0181.52×
Florida52,1510.54×
Michigan49,5951.33×
Texas41,4170.34×
Missouri40,8111.78×
Wisconsin36,1231.68×
Colorado34,0561.52×
Ohio33,2540.76×
Virginia30,3730.87×
Connecticut27,1051.9×
North Carolina25,9770.61×
Washington18,1360.63×
Utah17,0791.34×
Maryland16,6020.68×
New Hampshire16,4902.94×
Arizona14,4350.5×
Indiana14,0690.54×
Georgia13,6550.31×
Tennessee13,3660.47×
Nevada13,1110.95×
Rhode Island10,5462.32×
Iowa10,0270.85×
Maine6,8091.33×
North Dakota5,8201.99×
South Carolina4,1050.19×
Vermont4,0631.62×
Oklahoma3,5330.22×
Kentucky3,3950.19×
Oregon3,1560.19×
Alaska3,1121.02×
Idaho2,7520.38×
Nebraska2,7260.38×
Wyoming2,5521.21×
Washington, District of Columbia2,4170.56×
Alabama2,3260.12×
West Virginia2,2120.33×
Montana2,1950.55×
Delaware2,1910.56×
South Dakota2,1600.66×
Kansas2,0230.18×
Louisiana1,3740.07×
Arkansas1,3420.11×
New Mexico1,1870.17×
Hawaii1,0230.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pure Hockey audience
BrandAffinityCategory
Toronto Maple Leafs99.12×Sports
Bauer Hockey81.04×Sports
North American Hockey League125.25×Sports
PSV Eindhoven62.93×Sports
Calgary Flames42.59×Sports
Ice rink26.89×Travel & Leisure
Dallas Stars16.24×Sports
New York Rangers21.67×Sports
Washington Capitals22.25×Sports
Detroit Red Wings15.86×Sports
st louis blues23.1×Sports
Boston Bruins15.61×Sports
Buffalo Sabres17.81×Sports
Colorado Avalanche13.92×Sports
Florida Panthers13.55×Sports
Edmonton Oilers16.93×Sports
Ottawa Senators23.96×Sports
Ice skating9.64×Sports
Los Angeles Kings15.17×Sports
New Jersey Devils20.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pure Hockey audience
TraitClusterScore
Sports ActivityPOWER1.36
PatriotismCONSERVATISM1.31
SustainabilityBALANCE1.25
Luxury OrientationPREMIUM1.18
Early Adopter MentalityPOWER1.15
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Pure Hockey
CountryShare
United States92.9%
Canada2.6%
Germany0.7%

See Pure Hockey audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Pure Hockey have in United States?

Pure Hockey has an estimated audience of 1,425,694 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Pure Hockey fans?

36.1% of Pure Hockey fans are female, 63.9% are male, with an average age of 33.7 years.

Which brands do Pure Hockey fans like most?

Pure Hockey fans show strongest brand affinity for Toronto Maple Leafs (99.12×), Bauer Hockey (81.04×), and North American Hockey League (125.25×) over the country average.

Where do Pure Hockey fans live in United States?

Pure Hockey fans in United States are most concentrated in New York (reach 120,577), Massachusetts (reach 115,277), and Minnesota (reach 99,457). These three regions account for the largest share of the active audience.

What other brands do Pure Hockey fans also like?

Beyond Pure Hockey itself, the audience over-indexes on Bauer Hockey (81.04×), North American Hockey League (125.25×), PSV Eindhoven (62.93×), and Calgary Flames (42.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pure Hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.