Figure skating Audience in United States

Figure skating logo

Figure skating has an estimated audience of 5,567,885 people in United States. 48.4% are female, 51.6% are male, average age 36.9. Top regions: California, New York, Texas. Top brand affinities: Academy Award for Best Actor, Ilia Malinin, Figure skate, Panty & Stocking with Garterbelt, Ice skating.

The average Figure skating fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Academy Award for Best Actor, Ilia Malinin, Figure skate, with strongest over-indexing on Academy Award for Best Actor (26.35× the country average). Demographically, the Figure skating audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Figure skating fans

Demographic split for Figure skating audience in United States
MetricValue
Female48.4%
Male51.6%
Average age36.9
Estimated audience size5,567,885

Audience persona

The typical Figure skating fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Academy Award for Best Actor.

Top regions in United States

Top regions ranked by reach for Figure skating in United States
RegionReachAffinity
California681,3341.11×
New York383,1641.23×
Texas379,0330.79×
Florida338,5060.9×
Illinois213,4991.15×
Pennsylvania202,6161.08×
Michigan190,7361.31×
Massachusetts180,0231.64×
Ohio165,4640.96×
Virginia163,6051.21×
New Jersey162,0171.14×
North Carolina139,3780.83×
Washington135,0981.21×
Georgia129,1270.75×
Minnesota123,9901.55×
Maryland111,4471.16×
Wisconsin97,8151.17×
Missouri89,8551×
Colorado88,6741.01×
Indiana83,0030.82×
Tennessee82,1280.74×
Arizona77,1250.68×
Connecticut65,3991.17×
Kentucky60,0390.86×
South Carolina56,2230.67×
Oregon56,0430.88×
Utah55,0471.1×
Nevada54,2661.01×
Oklahoma47,9690.78×
Kansas46,3221.06×
Alabama45,8170.59×
Louisiana40,9310.57×
Iowa35,3280.77×
New Hampshire28,7371.31×
Arkansas27,3080.6×
West Virginia24,1730.93×
Washington, District of Columbia23,7591.42×
Maine22,8551.15×
Nebraska22,8030.82×
Idaho22,1010.79×
Mississippi21,8520.48×
Hawaii20,6880.86×
New Mexico18,5330.66×
Rhode Island18,2761.03×
Alaska16,2021.36×
Montana15,9031.03×
North Dakota15,8861.39×
Vermont14,6821.5×
Delaware14,3960.94×
South Dakota13,2181.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Figure skating audience
BrandAffinityCategory
Academy Award for Best Actor26.35×Movies & TV
Ilia Malinin13.71×Sports
Figure skate34.28×Sports
Panty & Stocking with Garterbelt30.19×Movies & TV
Ice skating10.04×Sports
World Figure Skating Championships35.03×Sports
Figure skating competition37.14×Sports
Bandy10.03×Sports
Ice dancing25.96×Sports
Lindsey Vonn6.39×Sports
Pure Hockey16.66×Sports
Ice skate9.68×Sports
Kim Yuna45.16×Sports
Inline skates16.73×Sports
Grace Jones11.81×Music & Radio
U.S. Figure Skating19.37×Sports
Ice rink9.14×Travel & Leisure
Roller skating6.83×Sports
Paul Thomas Anderson6.81×Movies & TV
Liza Minnelli6.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Figure skating audience
TraitClusterScore
SustainabilityBALANCE1.72
Sports ActivityPOWER1.48
CreativityOPEN1.32
Design AffinityPREMIUM1.31
Healthy LifestyleBALANCE1.29
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Figure skating
CountryShare
United States29.6%
Japan15.0%
Canada5.4%

See Figure skating audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Figure skating have in United States?

Figure skating has an estimated audience of 5,567,885 people in United States, concentrated in California and New York.

What is the gender split and age of Figure skating fans?

48.4% of Figure skating fans are female, 51.6% are male, with an average age of 36.9 years.

Which brands do Figure skating fans like most?

Figure skating fans show strongest brand affinity for Academy Award for Best Actor (26.35×), Ilia Malinin (13.71×), and Figure skate (34.28×) over the country average.

Where do Figure skating fans live in United States?

Figure skating fans in United States are most concentrated in California (reach 681,334), New York (reach 383,164), and Texas (reach 379,033). These three regions account for the largest share of the active audience.

What other brands do Figure skating fans also like?

Beyond Figure skating itself, the audience over-indexes on Ilia Malinin (13.71×), Figure skate (34.28×), Panty & Stocking with Garterbelt (30.19×), and Ice skating (10.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Figure skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.