Rascasse Audience Intelligence

Figure skating Audience in United States

A data profile of the people who buy, follow and care about Figure skating in United States — modelled from more than twelve digital signal sources. Figure skating has an estimated audience of 5,567,885 people in United States.

#90among Sport in United States#3532among Topic in United States#521in Sports

The average Figure skating fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Academy Award for Best Actor, Ilia Malinin, Figure skate, with strongest over-indexing on Academy Award for Best Actor (26.35× the country average).

Demographically, the Figure skating audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Figure skating fan in United States is balanced, around 36.9 years old, with strong Community Orientation tendencies and a notable affinity for Academy Award for Best Actor.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Figure skating profile in United States.

Audience size
5.6M
in United States
Gender
48.4%♀
51.6% male
Age
36.9
average years
Country rank
#6091
Topic in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Figure skating fans

48.4% are female, 51.6% are male, average age 36.9.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Figure skating audience in United States
MetricValue
Female48.4%
Male51.6%
Average age36.9
Estimated audience size5,567,885
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Figure skating audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Figure skating audience comes from United States.

Worldwide audience distribution share by country for Figure skating
CountryShare
United States29.6%
Japan15.0%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Figure skating audience in United States is strongest.

Fig. 05

Top regions by affinity

Figure skating fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.48×
02Minnesota~100K1.43×
03North Dakota~20K1.36×
04Washington, District of Columbia~20K1.29×
05Vermont~10K1.27×
06Wisconsin~100K1.19×
07New Hampshire~30K1.19×
08Virginia~200K1.17×
09New York~400K1.15×
10New Jersey~200K1.14×
11Maryland~100K1.13×
12Connecticut~60K1.13×
13Washington~100K1.12×
14Alaska~10K1.12×
15Pennsylvania~200K1.11×
16Michigan~200K1.11×
17California~700K1.10×
18South Dakota~10K1.09×
19Illinois~200K1.08×
20Hawaii~30K1.08×
21Kansas~50K1.07×
22Montana~20K1.07×
23Delaware~20K1.06×
24Utah~50K1.05×
25Maine~20K1.05×
26Colorado~90K1.00×
27Ohio~200K0.99×
28Rhode Island~20K0.99×
29Nebraska~30K0.98×
30Missouri~90K0.97×
31Indiana~100K0.96×
32Oregon~60K0.94×
33Iowa~40K0.94×
34Nevada~50K0.93×
35Idaho~30K0.93×
36West Virginia~20K0.88×
37North Carolina~100K0.85×
38Oklahoma~50K0.85×
39Texas~400K0.82×
40South Carolina~70K0.82×
41Florida~300K0.81×
42Arizona~90K0.81×
43New Mexico~20K0.81×
44Kentucky~60K0.80×
45Tennessee~90K0.77×
46Georgia~100K0.73×
47Arkansas~30K0.68×
48Alabama~50K0.66×
49Louisiana~50K0.65×
50Mississippi~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Figure skating, United States
0.63×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Figure skating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Figure skating audience
#·InterestCategoryAffinity×
01Kim YunaSports45.16×
02Figure skating competitionSports37.14×
03World Figure Skating ChampionshipsSports35.03×
04Figure skateSports34.28×
05Panty & Stocking with GarterbeltMovies & TV30.19×
06Academy Award for Best ActorMovies & TV26.35×
07Ice dancingSports25.96×
08U.S. Figure SkatingSports19.37×
09Inline skatesSports16.73×
10Pure HockeySports16.66×
11Ilia MalininSports13.71×
12Grace JonesMusic & Radio11.81×
13Ice hockey equipmentSports11.00×
14Ice skatingSports10.04×
15BandySports10.03×
16Ice skateSports9.68×
17Ice rinkTravel & Leisure9.14×
18Roller skatingSports6.83×
19Paul Thomas AndersonMovies & TV6.81×
20Lindsey VonnSports6.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Figure skating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Figure skating audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.23×
CreativityOPEN1.19×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Figure skating audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
DIY MentalityTHRILL0.93×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Figure skating have in United States?

Figure skating has an estimated audience of 5,567,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Figure skating fans?

48.4% of Figure skating fans are female, 51.6% are male, with an average age of 36.9 years.

03

Which brands do Figure skating fans like most?

Figure skating fans show strongest brand affinity for Academy Award for Best Actor (26.35×), Ilia Malinin (13.71×), and Figure skate (34.28×) over the country average.

04

Where do Figure skating fans live in United States?

Figure skating fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Figure skating fans also like?

Beyond Figure skating itself, the audience over-indexes on Ilia Malinin (13.71×), Figure skate (34.28×), Panty & Stocking with Garterbelt (30.19×), and Ice skating (10.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Figure skating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Figure skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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