Rascasse Audience Intelligence

Ice hockey equipment Audience in United States

A data profile of the people who buy, follow and care about Ice hockey equipment in United States — modelled from more than twelve digital signal sources. Ice hockey equipment has an estimated audience of 1,588,448 people in United States.

#7095among Topic in United States#1525in Sports

The average Ice hockey equipment fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bauer Hockey, Ice Hockey World Championships, Ice skating, with strongest over-indexing on Bauer Hockey (104.92× the country average).

Demographically, the Ice hockey equipment audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice hockey equipment fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Bauer Hockey.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice hockey equipment profile in United States.

Audience size
1.6M
in United States
Gender
37.4%♀
62.6% male
Age
36.6
average years
Country rank
#17004
Topic in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice hockey equipment fans

37.4% are female, 62.6% are male, average age 36.6.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Ice hockey equipment audience in United States
MetricValue
Female37.4%
Male62.6%
Average age36.6
Estimated audience size1,588,448
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Ice hockey equipment audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Ice hockey equipment audience comes from United States.

Worldwide audience distribution share by country for Ice hockey equipment
CountryShare
United States39.0%
Canada19.8%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice hockey equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice hockey equipment fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~60K2.51×
02Massachusetts~70K2.32×
03North Dakota~6K1.96×
04New Hampshire~10K1.76×
05Michigan~70K1.74×
06Vermont~4K1.59×
07Connecticut~20K1.45×
08Maine~8K1.41×
09Pennsylvania~70K1.34×
10Rhode Island~7K1.31×
11New Jersey~50K1.25×
12New York~100K1.23×
13Colorado~30K1.22×
14Wisconsin~30K1.16×
15South Dakota~4K1.16×
16Illinois~60K1.15×
17Utah~20K1.14×
18Alaska~4K1.14×
19Montana~5K1.08×
20Missouri~30K1.02×
21Nevada~20K1.00×
22Delaware~4K0.95×
23Ohio~40K0.90×
24Iowa~10K0.89×
25Idaho~7K0.88×
26Nebraska~7K0.85×
27Washington~30K0.83×
28Washington, District of Columbia~4K0.81×
29Virginia~30K0.80×
30West Virginia~6K0.79×
31Indiana~20K0.78×
32North Carolina~40K0.77×
33Kansas~10K0.77×
34Maryland~20K0.76×
35Hawaii~5K0.76×
36Florida~80K0.74×
37New Mexico~6K0.74×
38Mississippi~9K0.70×
39Oklahoma~10K0.69×
40Arkansas~9K0.69×
41Arizona~20K0.67×
42South Carolina~20K0.67×
43Kentucky~10K0.67×
44Oregon~10K0.67×
45Tennessee~20K0.66×
46California~100K0.63×
47Louisiana~10K0.62×
48Alabama~10K0.59×
49Georgia~30K0.56×
50Texas~70K0.53×
Fig. 06

Affinity by region

Affinity by region — Ice hockey equipment, United States
0.53×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice hockey equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice hockey equipment audience
#·InterestCategoryAffinity×
01Bauer HockeySports104.92×
02Swedish Hockey LeagueSports83.70×
03Ice Hockey World ChampionshipsSports29.02×
04Calgary FlamesSports23.47×
05Toronto Maple LeafsSports23.33×
06Montreal CanadiensSports21.27×
07Max VerstappenSports20.00×
08st louis bluesSports19.53×
09Vegas Golden KnightsSports19.48×
10Ice skatingSports19.09×
11Ice rinkTravel & Leisure17.75×
12Buffalo SabresSports15.84×
13Sidney CrosbySports14.77×
14New York RangersSports14.75×
15Figure skatingSports11.00×
16Colorado AvalancheSports10.78×
17Minnesota WildSports10.47×
18NHLSports6.40×
19Masters TournamentSports5.53×
20Ice hockeySports5.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice hockey equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice hockey equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Risk AppetiteTHRILL1.74×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice hockey equipment audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
SustainabilityBALANCE0.71×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice hockey equipment have in United States?

Ice hockey equipment has an estimated audience of 1,588,448 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ice hockey equipment fans?

37.4% of Ice hockey equipment fans are female, 62.6% are male, with an average age of 36.6 years.

03

Which brands do Ice hockey equipment fans like most?

Ice hockey equipment fans show strongest brand affinity for Bauer Hockey (104.92×), Ice Hockey World Championships (29.02×), and Ice skating (19.09×) over the country average.

04

Where do Ice hockey equipment fans live in United States?

Ice hockey equipment fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ice hockey equipment fans also like?

Beyond Ice hockey equipment itself, the audience over-indexes on Ice Hockey World Championships (29.02×), Ice skating (19.09×), Montreal Canadiens (21.27×), and Max Verstappen (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Ice hockey equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice hockey equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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