Ice hockey equipment Audience in United States

Ice hockey equipment logo

Ice hockey equipment has an estimated audience of 1,588,448 people in United States. 37.4% are female, 62.6% are male, average age 36.6. Top regions: California, New York, Florida. Top brand affinities: Minnesota, Alaska, Nebraska, Sinaloa, Google Analytics.

The average Ice hockey equipment fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Minnesota, Alaska, Nebraska, with strongest over-indexing on Minnesota (17.45× the country average). Demographically, the Ice hockey equipment audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Ice hockey equipment fans

Demographic split for Ice hockey equipment audience in United States
MetricValue
Female37.4%
Male62.6%
Average age36.6
Estimated audience size1,588,448

Audience persona

The typical Ice hockey equipment fan in United States is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Ice hockey equipment in United States
RegionReachAffinity
California124,4550.71×
New York110,8521.25×
Florida93,6710.87×
Texas82,6930.61×
Pennsylvania66,8981.25×
Michigan65,5081.58×
Massachusetts57,5561.84×
Illinois54,7741.04×
Minnesota54,6752.4×
New Jersey47,5581.18×
North Carolina40,4190.85×
Ohio40,1090.82×
Virginia31,5890.82×
Colorado31,3341.25×
Washington29,4300.92×
Georgia28,3460.58×
Wisconsin27,8951.17×
Missouri25,1980.98×
Indiana23,8170.82×
Connecticut21,7961.37×
Tennessee21,6960.68×
Maryland20,9970.77×
Arizona19,4360.6×
Utah19,0361.34×
Nevada17,9691.17×
South Carolina15,8120.66×
Kentucky12,1600.61×
Iowa12,0110.92×
Oregon11,7590.65×
Oklahoma10,9230.62×
Alabama9,8940.45×
Louisiana9,8040.48×
New Hampshire9,6741.55×
Kansas9,5090.76×
Maine8,9301.57×
North Dakota7,3972.27×
Nebraska6,7960.85×
Idaho6,5990.83×
Arkansas6,5000.5×
Montana5,4771.24×
Rhode Island5,4151.07×
Mississippi5,2560.4×
Vermont5,1931.86×
New Mexico4,5750.57×
South Dakota4,3831.19×
West Virginia4,3390.59×
Alaska3,8211.12×
Delaware3,8190.87×
Hawaii3,7530.55×
Washington, District of Columbia3,5450.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice hockey equipment audience
BrandAffinityCategory
Minnesota17.45×Travel & Leisure
Alaska8.19×Travel & Leisure
Nebraska10.53×Travel & Leisure
Sinaloa11.82×Travel & Leisure
Google Analytics15.33×Internet & Social Media
Hebe20×Home & Garden
UK garage12.45×Music & Radio
Kerala14.66×Travel & Leisure
Rajasthan34.55×Travel & Leisure
Sailor9.56×Travel & Leisure
Justice4.62×Politics & Society
Nasal cavity11.08×Health
John Key30.91×Politics & Society
Jonathan Davis12.24×Music & Radio
Product design2.24×Business & Career
Pro-Ject4.45×Music & Radio
Tuscany6.99×Travel & Leisure
JDSU2.76×Business & Career
Bank account2.2×Business & Career
Electrolyte4.11×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice hockey equipment audience
TraitClusterScore
Sports ActivityPOWER1.6
Risk AppetiteTHRILL1.35
Pet OwnershipJOY1.22
Early Adopter MentalityPOWER1.19
LGBTQ+ IdentityOPEN1.18
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Ice hockey equipment
CountryShare
United States39.0%
Canada19.8%
United Kingdom6.3%

See Ice hockey equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Ice hockey equipment have in United States?

Ice hockey equipment has an estimated audience of 1,588,448 people in United States, concentrated in California and New York.

What is the gender split and age of Ice hockey equipment fans?

37.4% of Ice hockey equipment fans are female, 62.6% are male, with an average age of 36.6 years.

Which brands do Ice hockey equipment fans like most?

Ice hockey equipment fans show strongest brand affinity for Minnesota (17.45×), Alaska (8.19×), and Nebraska (10.53×) over the country average.

Where do Ice hockey equipment fans live in United States?

Ice hockey equipment fans in United States are most concentrated in California (reach 124,455), New York (reach 110,852), and Florida (reach 93,671). These three regions account for the largest share of the active audience.

What other brands do Ice hockey equipment fans also like?

Beyond Ice hockey equipment itself, the audience over-indexes on Alaska (8.19×), Nebraska (10.53×), Sinaloa (11.82×), and Google Analytics (15.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice hockey equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.