Rascasse Audience Intelligence

U.S. Figure Skating Audience in United States

A data profile of the people who buy, follow and care about U.S. Figure Skating in United States — modelled from more than twelve digital signal sources. U.S. Figure Skating has an estimated audience of 630,508 people in United States.

#497among Team in United States#3035in Sports

The average U.S. Figure Skating fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dredd, Lindsey Vonn, Five Below, with strongest over-indexing on Dredd (167.49× the country average).

Demographically, the U.S. Figure Skating audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Figure Skating fan in United States is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Dredd.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Figure Skating profile in United States.

Audience size
631K
in United States
Gender
69.6%♀
30.4% male
Age
38.8
average years
Country rank
#31867
Team in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Figure Skating fans

69.6% are female, 30.4% are male, average age 38.8.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for U.S. Figure Skating audience in United States
MetricValue
Female69.6%
Male30.4%
Average age38.8
Estimated audience size630,508
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the U.S. Figure Skating audience in United States
Age bracketShare%
16-1928%
20-2914%
30-3915%
40-4919%
50+24%
Fig. 04

Worldwide distribution

75.6%

of the worldwide U.S. Figure Skating audience comes from United States.

Worldwide audience distribution share by country for U.S. Figure Skating
CountryShare
United States75.6%
Canada4.8%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Figure Skating audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Figure Skating fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K2.10×
02Colorado~20K1.91×
03Idaho~5K1.65×
04Wyoming~1K1.61×
05Oregon~10K1.56×
06Minnesota~10K1.53×
07Utah~9K1.53×
08Alaska~2K1.42×
09Massachusetts~20K1.37×
10Washington, District of Columbia~3K1.36×
11Washington~20K1.27×
12New Hampshire~3K1.27×
13North Dakota~2K1.27×
14Maine~3K1.22×
15Michigan~20K1.21×
16Wisconsin~10K1.18×
17Delaware~2K1.06×
18Virginia~20K1.03×
19Maryland~10K0.99×
20South Dakota~1K0.99×
21New Mexico~3K0.98×
22Rhode Island~2K0.95×
23Ohio~20K0.92×
24Connecticut~6K0.91×
25Nebraska~3K0.90×
26Illinois~20K0.88×
27Missouri~9K0.87×
28Iowa~4K0.86×
29Arkansas~4K0.86×
30Kansas~4K0.86×
31California~60K0.83×
32Pennsylvania~20K0.82×
33Nevada~5K0.78×
34Arizona~10K0.76×
35Oklahoma~5K0.74×
36West Virginia~2K0.74×
37Indiana~8K0.73×
38New York~20K0.71×
39New Jersey~10K0.71×
40Hawaii~2K0.71×
41North Carolina~10K0.70×
42Tennessee~9K0.68×
43South Carolina~6K0.66×
44Georgia~10K0.63×
45Kentucky~5K0.61×
46Florida~20K0.57×
47Mississippi~3K0.57×
48Alabama~5K0.54×
49Texas~30K0.52×
50Louisiana~4K0.49×
Fig. 06

Affinity by region

Affinity by region — U.S. Figure Skating, United States
0.49×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Figure Skating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Figure Skating audience
#·InterestCategoryAffinity×
01DreddMovies & TV167.49×
02WD-40Home & Garden27.61×
03Little TikesKids & Family25.29×
04Dutch WonderlandTravel & Leisure24.89×
05Lindsey VonnSports23.84×
06Figure skatingSports19.37×
07Steffi GrafSports14.62×
08Simone BilesSports12.21×
09Team USASports11.83×
10Five BelowShopping10.16×
11Chyler LeighFashion & Accessoires9.01×
12Ice skatingSports8.17×
13southwest airlinesTravel & Leisure3.96×
14Anne HathawayMovies & TV3.36×
15Diaper bagKids & Family2.86×
16FedExBusiness & Career2.26×
17Planet FitnessSports1.89×
18Hobby LobbyHome & Garden1.65×
19Trader Joe'sShopping1.65×
20MSNNews1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Figure Skating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Figure Skating audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
TravellingTHRILL1.39×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Figure Skating audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
ExtroversionTHRILL0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does U.S. Figure Skating have in United States?

U.S. Figure Skating has an estimated audience of 630,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of U.S. Figure Skating fans?

69.6% of U.S. Figure Skating fans are female, 30.4% are male, with an average age of 38.8 years.

03

Which brands do U.S. Figure Skating fans like most?

U.S. Figure Skating fans show strongest brand affinity for Dredd (167.49×), Lindsey Vonn (23.84×), and Five Below (10.16×) over the country average.

04

Where do U.S. Figure Skating fans live in United States?

U.S. Figure Skating fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Figure Skating fans also like?

Beyond U.S. Figure Skating itself, the audience over-indexes on Lindsey Vonn (23.84×), Five Below (10.16×), Figure skating (19.37×), and WD-40 (27.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See U.S. Figure Skating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Figure Skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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