U.S. Figure Skating Audience in United States

U.S. Figure Skating logo

U.S. Figure Skating has an estimated audience of 625,337 people in United States. 69.6% are female, 30.4% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, The Devil's Rejects, Goop, headspace, Governor of Michigan.

The average U.S. Figure Skating fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, The Devil's Rejects, Goop, with strongest over-indexing on Kendra Scott (5.93× the country average). Demographically, the U.S. Figure Skating audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of U.S. Figure Skating fans

Demographic split for U.S. Figure Skating audience in United States
MetricValue
Female69.6%
Male30.4%
Average age38.8
Estimated audience size625,337

Audience persona

The typical U.S. Figure Skating fan in United States is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for U.S. Figure Skating in United States
RegionReachAffinity
California61,9340.9×
Texas30,4360.57×
New York25,5310.73×
Florida23,5380.56×
Michigan21,0121.28×
Colorado19,6531.99×
Illinois19,1490.92×
Pennsylvania18,1030.86×
Virginia17,9561.18×
Ohio17,7920.92×
Massachusetts17,6221.43×
Washington15,8941.27×
Minnesota14,3171.6×
North Carolina13,6610.73×
Georgia12,6230.66×
New Jersey12,0010.75×
Maryland11,9801.11×
Oregon11,5241.61×
Arizona9,8520.77×
Wisconsin9,8511.05×
Tennessee8,7340.7×
Indiana8,4280.74×
Utah8,3811.5×
Missouri7,4120.74×
South Carolina6,0660.64×
Connecticut5,5970.89×
Idaho5,2791.68×
Arkansas4,7330.92×
Kansas4,6980.95×
Oklahoma4,6430.67×
Nevada4,2430.7×
Kentucky4,2350.54×
Montana3,8062.19×
Iowa3,7420.73×
New Hampshire3,0551.24×
Washington, District of Columbia3,0531.62×
Alabama3,0260.35×
New Mexico2,9570.94×
Louisiana2,8970.36×
Nebraska2,7440.87×
Maine2,5821.15×
Alaska1,9091.43×
Delaware1,8931.1×
Mississippi1,8830.37×
Rhode Island1,8430.93×
West Virginia1,8060.62×
North Dakota1,6861.31×
Wyoming1,5531.68×
Hawaii1,4360.53×
Vermont1,3371.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. Figure Skating audience
BrandAffinityCategory
Kendra Scott5.93×Fashion & Accessoires
The Devil's Rejects20×Movies & TV
Goop9.09×Internet & Social Media
headspace14.6×Health
Governor of Michigan10.22×Politics & Society
Cherish (group)15.02×Music & Radio
Alaska2.34×Travel & Leisure
Wok8.86×Food & Beverages
Google Home7.99×Technology & Electronics
Vocal harmony5.54×Music & Radio
Tezz8.68×Movies & TV
Hibachi8.89×Food & Beverages
Grace Slick9.57×Music & Radio
Historic site4.47×Arts & Culture
Fairy godmother7.5×Literature
Elsword15.62×Games
TV Fanatic9.75×Movies & TV
Grinch3.64×Movies & TV
University at Albany, SUNY20×Business & Career
Whataburger1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. Figure Skating audience
TraitClusterScore
Community OrientationOPEN1.65
LGBTQ+ IdentityOPEN1.42
TravellingTHRILL1.23
CreativityOPEN1.22
Sports ActivityPOWER1.21
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for U.S. Figure Skating
CountryShare
United States75.6%
Canada4.8%
Germany3.0%

See U.S. Figure Skating audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does U.S. Figure Skating have in United States?

U.S. Figure Skating has an estimated audience of 625,337 people in United States, concentrated in California and Texas.

What is the gender split and age of U.S. Figure Skating fans?

69.6% of U.S. Figure Skating fans are female, 30.4% are male, with an average age of 38.8 years.

Which brands do U.S. Figure Skating fans like most?

U.S. Figure Skating fans show strongest brand affinity for Kendra Scott (5.93×), The Devil's Rejects (20×), and Goop (9.09×) over the country average.

Where do U.S. Figure Skating fans live in United States?

U.S. Figure Skating fans in United States are most concentrated in California (reach 61,934), Texas (reach 30,436), and New York (reach 25,531). These three regions account for the largest share of the active audience.

What other brands do U.S. Figure Skating fans also like?

Beyond U.S. Figure Skating itself, the audience over-indexes on The Devil's Rejects (20×), Goop (9.09×), headspace (14.6×), and Governor of Michigan (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Figure Skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.