Ilia Malinin Audience in United States
Ilia Malinin has an estimated audience of 7,486,339 people in United States. 48.0% are female, 52.0% are male, average age 38.2. Top regions: California, New York, Virginia. Top brand affinities: Ice skating, Winter Olympic Games, Kia Sportage, Google Maps, Capital One.
The average Ilia Malinin fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Top brand affinities include Ice skating, Winter Olympic Games, Kia Sportage, with strongest over-indexing on Ice skating (16.17× the country average). Demographically, the Ilia Malinin audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Figure skating
Demographics of Ilia Malinin fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 38.2 |
| Estimated audience size | 7,486,339 |
Audience persona
The typical Ilia Malinin fan in United States is balanced, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ice skating.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 799,932 | 0.97× |
| New York | 460,331 | 1.1× |
| Virginia | 446,752 | 2.45× |
| Texas | 428,403 | 0.67× |
| Florida | 396,655 | 0.78× |
| Massachusetts | 326,274 | 2.21× |
| Illinois | 254,699 | 1.02× |
| Pennsylvania | 250,998 | 1× |
| Ohio | 212,906 | 0.92× |
| North Carolina | 183,831 | 0.82× |
| New Jersey | 183,316 | 0.96× |
| Washington | 181,247 | 1.21× |
| Michigan | 181,118 | 0.93× |
| Maryland | 171,665 | 1.33× |
| Georgia | 164,064 | 0.71× |
| Arizona | 153,669 | 1.01× |
| Minnesota | 140,158 | 1.31× |
| Colorado | 124,038 | 1.05× |
| Wisconsin | 116,127 | 1.03× |
| Indiana | 105,894 | 0.77× |
| Tennessee | 100,826 | 0.67× |
| Missouri | 98,057 | 0.81× |
| Nevada | 94,377 | 1.3× |
| Connecticut | 87,206 | 1.16× |
| Oregon | 86,952 | 1.01× |
| South Carolina | 79,130 | 0.7× |
| Kansas | 75,530 | 1.28× |
| Alabama | 68,540 | 0.66× |
| Kentucky | 59,355 | 0.63× |
| Oklahoma | 59,076 | 0.71× |
| Utah | 57,095 | 0.85× |
| Louisiana | 53,600 | 0.56× |
| Iowa | 48,342 | 0.78× |
| Washington, District of Columbia | 48,017 | 2.13× |
| Arkansas | 36,785 | 0.6× |
| Maine | 36,774 | 1.37× |
| Idaho | 36,364 | 0.97× |
| New Hampshire | 34,655 | 1.17× |
| Mississippi | 29,432 | 0.48× |
| Hawaii | 29,416 | 0.91× |
| Nebraska | 28,257 | 0.75× |
| Rhode Island | 27,331 | 1.15× |
| West Virginia | 27,313 | 0.78× |
| New Mexico | 25,957 | 0.69× |
| Delaware | 21,133 | 1.02× |
| Vermont | 19,276 | 1.47× |
| Montana | 18,659 | 0.9× |
| Alaska | 15,886 | 0.99× |
| North Dakota | 13,309 | 0.87× |
| South Dakota | 12,805 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice skating | 16.17× | Sports |
| Winter Olympic Games | 17.5× | Sports |
| Kia Sportage | 26.33× | Cars & Mobility |
| Google Maps | 4.69× | Internet & Social Media |
| Capital One | 4.03× | Business & Career |
| Indeed.com | 4.1× | Business & Career |
| Enterprise Rent-A-Car | 5.99× | Cars & Mobility |
| Aaron Rodgers | 5.5× | Sports |
| Google News | 4.21× | News |
| Honda HR-V | 18.01× | Cars & Mobility |
| CarGurus | 3.91× | Cars & Mobility |
| Houston Astros | 5.57× | Sports |
| Superman | 1.76× | Movies & TV |
| Novak Djokovic | 8.64× | Sports |
| Alpine skiing | 4.54× | Sports |
| Beetlejuice | 2.93× | Movies & TV |
| Los Angeles Dodgers | 4.19× | Sports |
| Pre-school playgroup | 19.57× | Kids & Family |
| Apple Store | 4.49× | Shopping |
| Circle K | 3.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.68 |
| Sustainability | BALANCE | 2 |
| Sports Activity | POWER | 1.78 |
| Design Affinity | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.57 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.0% |
| Italy | 9.6% |
| Germany | 8.8% |
See Ilia Malinin audiences in other countries
More Figure skating audiences in United States
- Nancy Kerrigan (927,362)
- Michelle Kwan (862,067)
- Dorothy Hamill (595,973)
- World Figure Skating Championships (544,251)
- Kristi Yamaguchi (451,460)
Frequently asked questions
How many fans does Ilia Malinin have in United States?
Ilia Malinin has an estimated audience of 7,486,339 people in United States, concentrated in California and New York.
What is the gender split and age of Ilia Malinin fans?
48.0% of Ilia Malinin fans are female, 52.0% are male, with an average age of 38.2 years.
Which brands do Ilia Malinin fans like most?
Ilia Malinin fans show strongest brand affinity for Ice skating (16.17×), Winter Olympic Games (17.5×), and Kia Sportage (26.33×) over the country average.
Where do Ilia Malinin fans live in United States?
Ilia Malinin fans in United States are most concentrated in California (reach 799,932), New York (reach 460,331), and Virginia (reach 446,752). These three regions account for the largest share of the active audience.
What other brands do Ilia Malinin fans also like?
Beyond Ilia Malinin itself, the audience over-indexes on Winter Olympic Games (17.5×), Kia Sportage (26.33×), Google Maps (4.69×), and Capital One (4.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ilia Malinin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.