Rascasse Audience Intelligence

Ilia Malinin Audience in United States

A data profile of the people who buy, follow and care about Ilia Malinin in United States — modelled from more than twelve digital signal sources. Ilia Malinin has an estimated audience of 7,686,091 people in United States.

#1among Figure skating in United States#341among Person in United States#378in Sports

The average Ilia Malinin fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Winter Olympic Games, Ice skating, International education, with strongest over-indexing on Winter Olympic Games (16.6× the country average).

Demographically, the Ilia Malinin audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ilia Malinin fan in United States is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Winter Olympic Games.

Category: Sports · Type: Person · Subtype: Figure skating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ilia Malinin profile in United States.

Audience size
7.7M
in United States
Gender
57.3%♀
42.7% male
Age
38.2
average years
Country rank
#4621
Person in United States
Fig. 01

Search interest · 12-month trend

+306%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ilia Malinin fans

57.3% are female, 42.7% are male, average age 38.2.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Ilia Malinin audience in United States
MetricValue
Female57.3%
Male42.7%
Average age38.2
Estimated audience size7,686,091
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Ilia Malinin audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

50.4%

of the worldwide Ilia Malinin audience comes from United States.

Worldwide audience distribution share by country for Ilia Malinin
CountryShare
United States50.4%
Italy9.6%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ilia Malinin audience in United States is strongest.

Fig. 05

Top regions by affinity

Ilia Malinin fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K1.70×
02Washington, District of Columbia~30K1.52×
03Vermont~20K1.46×
04Minnesota~200K1.45×
05Massachusetts~200K1.37×
06Utah~90K1.29×
07Wisconsin~100K1.25×
08Connecticut~90K1.23×
09Colorado~100K1.21×
10New Hampshire~40K1.21×
11Pennsylvania~300K1.19×
12Illinois~300K1.11×
13Ohio~300K1.10×
14Maine~30K1.10×
15North Dakota~20K1.09×
16Maryland~100K1.08×
17Idaho~40K1.07×
18Oregon~90K1.06×
19Missouri~100K1.05×
20Washington~200K1.02×
21Rhode Island~20K1.02×
22New Jersey~200K1.01×
23Kansas~60K1.01×
24Delaware~20K1.01×
25New York~400K0.99×
26South Dakota~20K0.98×
27Montana~20K0.96×
28Hawaii~30K0.95×
29North Carolina~200K0.93×
30Iowa~60K0.93×
31Michigan~200K0.91×
32Nebraska~30K0.91×
33Indiana~100K0.90×
34Nevada~60K0.90×
35Alaska~10K0.88×
36West Virginia~30K0.87×
37Tennessee~100K0.86×
38Kentucky~80K0.84×
39California~700K0.83×
40Florida~400K0.82×
41South Carolina~90K0.80×
42Arizona~100K0.79×
43Oklahoma~70K0.79×
44New Mexico~30K0.78×
45Georgia~200K0.74×
46Alabama~80K0.74×
47Arkansas~40K0.73×
48Texas~400K0.63×
49Louisiana~60K0.58×
50Mississippi~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Ilia Malinin, United States
0.50×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ilia Malinin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ilia Malinin audience
#·InterestCategoryAffinity×
01Arminia BielefeldSports65.53×
02International educationBusiness & Career20.60×
03Winter Olympic GamesSports16.60×
04Ice skatingSports13.71×
05Figure skatingSports13.71×
06B&QShopping12.59×
07Cultural tourismTravel & Leisure12.22×
08Ice rinkTravel & Leisure9.26×
09Crazy, Stupid, Love.Movies & TV7.08×
10Olympic sportsSports6.71×
11Lindsey VonnSports3.97×
12Alpine skiingSports3.47×
13GymnasticsSports3.21×
14Career developmentBusiness & Career2.33×
15Extreme sportSports2.30×
16Digital photographyBusiness & Career1.91×
17RadioTechnology & Electronics1.83×
18FIFA World CupSports1.63×
19ActivismPolitics & Society1.60×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ilia Malinin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ilia Malinin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Urban LifestyleOPEN1.57×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ilia Malinin audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
IndividualismJOY0.89×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ilia Malinin have in United States?

Ilia Malinin has an estimated audience of 7,686,091 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ilia Malinin fans?

57.3% of Ilia Malinin fans are female, 42.7% are male, with an average age of 38.2 years.

03

Which brands do Ilia Malinin fans like most?

Ilia Malinin fans show strongest brand affinity for Winter Olympic Games (16.6×), Ice skating (13.71×), and International education (20.6×) over the country average.

04

Where do Ilia Malinin fans live in United States?

Ilia Malinin fans in United States are most concentrated in California (reach ~700K), New York (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ilia Malinin fans also like?

Beyond Ilia Malinin itself, the audience over-indexes on Ice skating (13.71×), International education (20.6×), Figure skating (13.71×), and Olympic sports (6.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ilia Malinin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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