Ilia Malinin Audience in United States

Ilia Malinin logo

Ilia Malinin has an estimated audience of 7,486,339 people in United States. 48.0% are female, 52.0% are male, average age 38.2. Top regions: California, New York, Virginia. Top brand affinities: Natural rubber, Elsword, Product design, Information technology consulting, Voter registration.

The average Ilia Malinin fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Virginia. Top brand affinities include Natural rubber, Elsword, Product design, with strongest over-indexing on Natural rubber (4.65× the country average). Demographically, the Ilia Malinin audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Figure skating

Demographics of Ilia Malinin fans

Demographic split for Ilia Malinin audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.2
Estimated audience size7,486,339

Audience persona

The typical Ilia Malinin fan in United States is balanced, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Ilia Malinin in United States
RegionReachAffinity
California799,9320.97×
New York460,3311.1×
Virginia446,7522.45×
Texas428,4030.67×
Florida396,6550.78×
Massachusetts326,2742.21×
Illinois254,6991.02×
Pennsylvania250,9981×
Ohio212,9060.92×
North Carolina183,8310.82×
New Jersey183,3160.96×
Washington181,2471.21×
Michigan181,1180.93×
Maryland171,6651.33×
Georgia164,0640.71×
Arizona153,6691.01×
Minnesota140,1581.31×
Colorado124,0381.05×
Wisconsin116,1271.03×
Indiana105,8940.77×
Tennessee100,8260.67×
Missouri98,0570.81×
Nevada94,3771.3×
Connecticut87,2061.16×
Oregon86,9521.01×
South Carolina79,1300.7×
Kansas75,5301.28×
Alabama68,5400.66×
Kentucky59,3550.63×
Oklahoma59,0760.71×
Utah57,0950.85×
Louisiana53,6000.56×
Iowa48,3420.78×
Washington, District of Columbia48,0172.13×
Arkansas36,7850.6×
Maine36,7741.37×
Idaho36,3640.97×
New Hampshire34,6551.17×
Mississippi29,4320.48×
Hawaii29,4160.91×
Nebraska28,2570.75×
Rhode Island27,3311.15×
West Virginia27,3130.78×
New Mexico25,9570.69×
Delaware21,1331.02×
Vermont19,2761.47×
Montana18,6590.9×
Alaska15,8860.99×
North Dakota13,3090.87×
South Dakota12,8050.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ilia Malinin audience
BrandAffinityCategory
Natural rubber4.65×Cars & Mobility
Elsword26.33×Games
Product design2.66×Business & Career
Information technology consulting7.89×Technology & Electronics
Voter registration5.23×Politics & Society
Bank account2.59×Business & Career
Alaska1.61×Travel & Leisure
Emily Henderson17.5×Home & Garden
Vocal harmony4.09×Music & Radio
Justice2.54×Politics & Society
UK garage4.25×Music & Radio
JDSU2.24×Business & Career
Historic site2.98×Arts & Culture
Grinch2.78×Movies & TV
Governor of Michigan5.01×Politics & Society
Goop3.57×Internet & Social Media
Electrolyte2.89×Health
Jaws3.22×Movies & TV
Graham Greene3.55×Literature
Nebraska1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ilia Malinin audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.68
SustainabilityBALANCE2
Sports ActivityPOWER1.78
Design AffinityPREMIUM1.61
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Ilia Malinin
CountryShare
United States51.0%
Italy9.6%
Germany8.8%

See Ilia Malinin audiences in other countries

More Figure skating audiences in United States

Frequently asked questions

How many fans does Ilia Malinin have in United States?

Ilia Malinin has an estimated audience of 7,486,339 people in United States, concentrated in California and New York.

What is the gender split and age of Ilia Malinin fans?

48.0% of Ilia Malinin fans are female, 52.0% are male, with an average age of 38.2 years.

Which brands do Ilia Malinin fans like most?

Ilia Malinin fans show strongest brand affinity for Natural rubber (4.65×), Elsword (26.33×), and Product design (2.66×) over the country average.

Where do Ilia Malinin fans live in United States?

Ilia Malinin fans in United States are most concentrated in California (reach 799,932), New York (reach 460,331), and Virginia (reach 446,752). These three regions account for the largest share of the active audience.

What other brands do Ilia Malinin fans also like?

Beyond Ilia Malinin itself, the audience over-indexes on Elsword (26.33×), Product design (2.66×), Information technology consulting (7.89×), and Voter registration (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ilia Malinin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.