Rascasse Audience Intelligence

Nancy Kerrigan Audience in United States

A data profile of the people who buy, follow and care about Nancy Kerrigan in United States — modelled from more than twelve digital signal sources. Nancy Kerrigan has an estimated audience of 916,337 people in United States.

#2among Figure skating in United States#5676among Person in United States#2334in Sports

The average Nancy Kerrigan fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Boston Bruins, Dunkin' Donuts, Reddit, with strongest over-indexing on Boston Bruins (6.92× the country average).

Demographically, the Nancy Kerrigan audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nancy Kerrigan fan in United States is more female, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Boston Bruins.

Category: Sports · Type: Person · Subtype: Figure skating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nancy Kerrigan profile in United States.

Audience size
916K
in United States
Gender
78.4%♀
21.6% male
Age
36.6
average years
Country rank
#25099
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nancy Kerrigan fans

78.4% are female, 21.6% are male, average age 36.6.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Nancy Kerrigan audience in United States
MetricValue
Female78.4%
Male21.6%
Average age36.6
Estimated audience size916,337
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Nancy Kerrigan audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4921%
50+13%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Nancy Kerrigan audience comes from United States.

Worldwide audience distribution share by country for Nancy Kerrigan
CountryShare
United States81.4%
Canada9.7%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nancy Kerrigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Nancy Kerrigan fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.81×
02New Hampshire~6K1.55×
03Maine~4K1.29×
04Rhode Island~4K1.27×
05Vermont~2K1.15×
06Connecticut~10K1.13×
07Washington, District of Columbia~3K1.12×
08Pennsylvania~30K1.11×
09Minnesota~10K1.11×
10Michigan~30K1.10×
11Wisconsin~20K1.08×
12Oregon~10K1.08×
13Ohio~30K1.06×
14Missouri~20K1.06×
15Virginia~20K1.05×
16Kansas~8K1.05×
17Montana~3K1.04×
18North Dakota~2K1.04×
19Maryland~20K1.03×
20Iowa~8K1.03×
21West Virginia~4K1.02×
22New York~50K1.00×
23Washington~20K1.00×
24Colorado~10K1.00×
25Kentucky~10K0.98×
26Delaware~2K0.98×
27Tennessee~20K0.97×
28Oklahoma~10K0.97×
29Utah~8K0.97×
30Idaho~5K0.97×
31Illinois~30K0.96×
32Nebraska~4K0.96×
33New Jersey~20K0.95×
34South Dakota~2K0.95×
35North Carolina~30K0.93×
36Indiana~20K0.93×
37South Carolina~10K0.91×
38Arkansas~7K0.91×
39Louisiana~10K0.90×
40Alaska~2K0.88×
41Georgia~20K0.87×
42Mississippi~6K0.82×
43New Mexico~4K0.82×
44Nevada~7K0.81×
45California~80K0.79×
46Texas~60K0.79×
47Hawaii~3K0.79×
48Florida~50K0.78×
49Alabama~10K0.78×
50Arizona~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Nancy Kerrigan, United States
0.74×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nancy Kerrigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nancy Kerrigan audience
#·InterestCategoryAffinity×
01Boston BruinsSports6.92×
02Ice skatingSports3.77×
03Dunkin' DonutsFood & Beverages3.30×
04Emmy AwardMovies & TV2.66×
05Golden Globe AwardMovies & TV2.41×
06ZooKids & Family2.06×
07PubFood & Beverages2.05×
08BakeryFood & Beverages1.92×
09TV game showsMovies & TV1.82×
10RedditInternet & Social Media1.74×
11TMZInternet & Social Media1.66×
12IKEAHome & Garden1.65×
13Nonprofit organizationPolitics & Society1.64×
14CocktailFood & Beverages1.64×
15TV comediesMovies & TV1.64×
16Theme parksTravel & Leisure1.62×
17WineFood & Beverages1.57×
18TV talkshowsMovies & TV1.55×
19EtsyFashion & Accessoires1.51×
20Snack foodFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nancy Kerrigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nancy Kerrigan audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.63×
Early Adopter MentalityPOWER1.51×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nancy Kerrigan audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.42×
Risk AppetiteTHRILL0.45×
ExtroversionTHRILL0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nancy Kerrigan have in United States?

Nancy Kerrigan has an estimated audience of 916,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nancy Kerrigan fans?

78.4% of Nancy Kerrigan fans are female, 21.6% are male, with an average age of 36.6 years.

03

Which brands do Nancy Kerrigan fans like most?

Nancy Kerrigan fans show strongest brand affinity for Boston Bruins (6.92×), Dunkin' Donuts (3.3×), and Reddit (1.74×) over the country average.

04

Where do Nancy Kerrigan fans live in United States?

Nancy Kerrigan fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nancy Kerrigan fans also like?

Beyond Nancy Kerrigan itself, the audience over-indexes on Dunkin' Donuts (3.3×), Reddit (1.74×), Wine (1.57×), and Nonprofit organization (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nancy Kerrigan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nancy Kerrigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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