Nancy Kerrigan Audience in United States

Nancy Kerrigan logo

Nancy Kerrigan has an estimated audience of 927,362 people in United States. 78.4% are female, 21.6% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Boston Bruins, New England Patriots, Boston Celtics, Tom Brady, Dunkin' Donuts.

The average Nancy Kerrigan fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boston Bruins, New England Patriots, Boston Celtics, with strongest over-indexing on Boston Bruins (8.36× the country average). Demographically, the Nancy Kerrigan audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Figure skating

Demographics of Nancy Kerrigan fans

Demographic split for Nancy Kerrigan audience in United States
MetricValue
Female78.4%
Male21.6%
Average age36.6
Estimated audience size927,362

Audience persona

The typical Nancy Kerrigan fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Boston Bruins.

Top regions in United States

Top regions ranked by reach for Nancy Kerrigan in United States
RegionReachAffinity
California86,8540.85×
Texas70,9330.89×
New York53,3621.03×
Florida52,8850.84×
Pennsylvania35,7011.14×
Massachusetts34,5161.89×
Illinois31,6111.02×
Ohio30,0541.05×
Michigan27,3891.13×
North Carolina27,0430.97×
Georgia26,9680.94×
Virginia25,9431.15×
New Jersey23,8461.01×
Tennessee18,8811.01×
Washington17,9330.96×
Maryland17,6481.11×
Indiana16,2900.96×
Missouri15,7761.06×
Wisconsin14,8511.06×
Colorado14,4170.99×
Minnesota13,7311.03×
South Carolina13,0420.93×
Arizona12,4610.66×
Kentucky11,8901.02×
Louisiana11,4410.96×
Oregon10,8831.02×
Oklahoma10,5191.02×
Connecticut10,4241.12×
Alabama9,3910.72×
Kansas7,9861.09×
Nevada7,6640.85×
Iowa7,5440.99×
Utah7,3810.89×
Arkansas7,2220.95×
Mississippi6,4130.84×
New Hampshire5,6631.55×
Nebraska4,4430.96×
Idaho4,2000.9×
Maine4,1561.25×
West Virginia4,1490.96×
Rhode Island3,9691.34×
New Mexico3,6570.79×
Washington, District of Columbia3,3091.19×
Hawaii2,8890.72×
Delaware2,4790.97×
Montana2,3840.93×
South Dakota1,7850.83×
North Dakota1,7240.9×
Vermont1,7061.05×
Alaska1,3120.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nancy Kerrigan audience
BrandAffinityCategory
Boston Bruins8.36×Sports
New England Patriots3.01×Sports
Boston Celtics3.19×Sports
Tom Brady4.67×Sports
Dunkin' Donuts2.56×Food & Beverages
Ice skating4.57×Sports
Reddit1.69×Internet & Social Media
Taylor Swift1.86×Music & Radio
TMZ1.61×Internet & Social Media
Pet store1.69×Pets & Animals
Golden Globe Award1.9×Movies & TV
TV game shows1.53×Movies & TV
Vintage clothing1.52×Fashion & Accessoires
Online food ordering1.9×Food & Beverages
Meghan Markle2.72×Fashion & Accessoires
Nightlife1.7×Arts & Culture
Airline1.56×Travel & Leisure
Animal rights1.53×Politics & Society
Emmy Award1.88×Movies & TV
Zoo1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nancy Kerrigan audience
TraitClusterScore
Design AffinityPREMIUM1.77
Community OrientationOPEN1.48
LGBTQ+ IdentityOPEN1.32
Urban LifestyleOPEN1.26
Luxury OrientationPREMIUM1.23
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Nancy Kerrigan
CountryShare
United States81.8%
Canada9.5%
Germany6.8%

See Nancy Kerrigan audiences in other countries

More Figure skating audiences in United States

Frequently asked questions

How many fans does Nancy Kerrigan have in United States?

Nancy Kerrigan has an estimated audience of 927,362 people in United States, concentrated in California and Texas.

What is the gender split and age of Nancy Kerrigan fans?

78.4% of Nancy Kerrigan fans are female, 21.6% are male, with an average age of 36.6 years.

Which brands do Nancy Kerrigan fans like most?

Nancy Kerrigan fans show strongest brand affinity for Boston Bruins (8.36×), New England Patriots (3.01×), and Boston Celtics (3.19×) over the country average.

Where do Nancy Kerrigan fans live in United States?

Nancy Kerrigan fans in United States are most concentrated in California (reach 86,854), Texas (reach 70,933), and New York (reach 53,362). These three regions account for the largest share of the active audience.

What other brands do Nancy Kerrigan fans also like?

Beyond Nancy Kerrigan itself, the audience over-indexes on New England Patriots (3.01×), Boston Celtics (3.19×), Tom Brady (4.67×), and Dunkin' Donuts (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nancy Kerrigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.