Kristi Yamaguchi Audience in United States

Kristi Yamaguchi logo

Kristi Yamaguchi has an estimated audience of 451,460 people in United States. 86.0% are female, 14.0% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Mortgage insurance, Necktie, Ulysses S. Grant, Information technology consulting.

The average Kristi Yamaguchi fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Mortgage insurance, Necktie, with strongest over-indexing on Whataburger (2.65× the country average). Demographically, the Kristi Yamaguchi audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Figure skating

Demographics of Kristi Yamaguchi fans

Demographic split for Kristi Yamaguchi audience in United States
MetricValue
Female86.0%
Male14.0%
Average age41.1
Estimated audience size451,460

Audience persona

The typical Kristi Yamaguchi fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Kristi Yamaguchi in United States
RegionReachAffinity
California89,8381.81×
Texas30,9460.8×
New York25,2751×
Florida21,1480.69×
Illinois15,0011×
Pennsylvania14,5540.96×
North Carolina13,9461.03×
Ohio13,6320.98×
Michigan11,8791.01×
Virginia11,6951.06×
New Jersey11,5251×
Georgia11,2500.81×
Massachusetts11,1661.26×
Minnesota11,0801.71×
Washington10,5631.17×
Maryland8,9131.15×
Hawaii8,6144.44×
Arizona8,0100.87×
Colorado7,1861.01×
Tennessee7,0920.78×
Wisconsin6,9671.03×
Indiana6,9260.84×
Missouri6,8500.94×
Oregon5,7251.11×
South Carolina5,4780.81×
Nevada4,7211.08×
Alabama4,6900.74×
Connecticut4,3400.96×
Oklahoma4,3270.86×
Kentucky4,2770.76×
Louisiana4,2370.73×
Utah3,3250.82×
Iowa2,9060.78×
Kansas2,8970.81×
Arkansas2,6320.71×
Mississippi2,5550.69×
Washington, District of Columbia1,9971.47×
Nebraska1,9730.87×
Idaho1,8820.83×
New Mexico1,7920.79×
New Hampshire1,7230.97×
Rhode Island1,5511.08×
Maine1,3530.84×
West Virginia1,3470.64×
Delaware1,0730.86×
Montana9100.73×
South Dakota8220.79×
Alaska7600.79×
North Dakota7110.77×
Vermont6930.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kristi Yamaguchi audience
BrandAffinityCategory
Whataburger2.65×Food & Beverages
Mortgage insurance2.05×Business & Career
Necktie1.64×Fashion & Accessoires
Ulysses S. Grant1.93×Politics & Society
Information technology consulting2.17×Technology & Electronics
Celtic punk3.19×Music & Radio
Arutz Sheva1.84×News
Davos5.16×Travel & Leisure
WFTS-TV1.55×Movies & TV
Gaelic football1.77×Sports
REO Speedwagon1.83×Music & Radio
Temple Grandin1.76×Literature
Buenavista (Madrid)1.86×Travel & Leisure
Assassin's Creed: Brotherhood1.85×Games
Ephraim2.75×
Monroe Carell Jr. Children's Hospital at Vanderbilt3.28×Travel & Leisure
New York Harbor2.03×Travel & Leisure
Indiana University School of Medicine2.25×Business & Career
My Three Sons1.68×Movies & TV
Albert Hammond, Jr.3.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kristi Yamaguchi audience
TraitClusterScore
Community OrientationOPEN1.61
TraditionCONSERVATISM1.6
IndulgenceJOY1.45
Family OrientationCONSERVATISM1.42
DIY MentalityTHRILL1.38
Pet OwnershipJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Kristi Yamaguchi
CountryShare
United States97.9%
Germany1.5%
Italy0.6%

See Kristi Yamaguchi audiences in other countries

More Figure skating audiences in United States

Frequently asked questions

How many fans does Kristi Yamaguchi have in United States?

Kristi Yamaguchi has an estimated audience of 451,460 people in United States, concentrated in California and Texas.

What is the gender split and age of Kristi Yamaguchi fans?

86.0% of Kristi Yamaguchi fans are female, 14.0% are male, with an average age of 41.1 years.

Which brands do Kristi Yamaguchi fans like most?

Kristi Yamaguchi fans show strongest brand affinity for Whataburger (2.65×), Mortgage insurance (2.05×), and Necktie (1.64×) over the country average.

Where do Kristi Yamaguchi fans live in United States?

Kristi Yamaguchi fans in United States are most concentrated in California (reach 89,838), Texas (reach 30,946), and New York (reach 25,275). These three regions account for the largest share of the active audience.

What other brands do Kristi Yamaguchi fans also like?

Beyond Kristi Yamaguchi itself, the audience over-indexes on Mortgage insurance (2.05×), Necktie (1.64×), Ulysses S. Grant (1.93×), and Information technology consulting (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kristi Yamaguchi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.