Rascasse Audience Intelligence

Michelle Kwan Audience in United States

A data profile of the people who buy, follow and care about Michelle Kwan in United States — modelled from more than twelve digital signal sources. Michelle Kwan has an estimated audience of 849,060 people in United States.

#3among Figure skating in United States#6050among Person in United States#2448in Sports

The average Michelle Kwan fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Weather forecasting, Pinterest, Non-alcoholic beverage, with strongest over-indexing on Weather forecasting (4.85× the country average).

Demographically, the Michelle Kwan audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelle Kwan fan in United States is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Weather forecasting.

Category: Sports · Type: Person · Subtype: Figure skating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelle Kwan profile in United States.

Audience size
849K
in United States
Gender
77.7%♀
22.3% male
Age
43.5
average years
Country rank
#26397
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelle Kwan fans

77.7% are female, 22.3% are male, average age 43.5.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Michelle Kwan audience in United States
MetricValue
Female77.7%
Male22.3%
Average age43.5
Estimated audience size849,060
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Michelle Kwan audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4928%
50+28%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Michelle Kwan audience comes from United States.

Worldwide audience distribution share by country for Michelle Kwan
CountryShare
United States97.4%
Germany2.2%
Italy0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelle Kwan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelle Kwan fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.43×
02Hawaii~7K1.97×
03Washington, District of Columbia~4K1.67×
04California~200K1.65×
05Rhode Island~4K1.61×
06Massachusetts~20K1.37×
07Minnesota~20K1.30×
08Washington~20K1.28×
09New York~60K1.23×
10Maryland~20K1.20×
11Oregon~10K1.20×
12Connecticut~10K1.19×
13Virginia~20K1.16×
14Colorado~20K1.13×
15New Hampshire~4K1.10×
16Pennsylvania~30K1.09×
17Illinois~30K1.09×
18Wisconsin~10K1.07×
19Vermont~2K1.04×
20Ohio~30K1.02×
21Alaska~2K1.00×
22Maine~3K0.99×
23Montana~2K0.97×
24Utah~7K0.96×
25Delaware~2K0.93×
26Michigan~20K0.92×
27Nevada~8K0.92×
28North Dakota~2K0.92×
29Idaho~4K0.90×
30Kansas~6K0.89×
31North Carolina~20K0.88×
32Iowa~6K0.88×
33South Dakota~2K0.87×
34Missouri~10K0.86×
35Arizona~10K0.84×
36Nebraska~4K0.83×
37New Mexico~3K0.80×
38Arkansas~6K0.79×
39Texas~60K0.77×
40Indiana~10K0.76×
41Georgia~20K0.74×
42South Carolina~10K0.74×
43Tennessee~10K0.73×
44Oklahoma~7K0.73×
45Kentucky~8K0.72×
46West Virginia~3K0.72×
47Florida~40K0.66×
48Alabama~8K0.65×
49Louisiana~7K0.62×
50Mississippi~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Michelle Kwan, United States
0.60×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelle Kwan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelle Kwan audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden4.85×
02Non-alcoholic beverageFood & Beverages4.40×
03FedExBusiness & Career2.79×
04ZooKids & Family2.78×
05Rail transportTravel & Leisure2.77×
06Dunkin' DonutsFood & Beverages2.68×
07BakeryFood & Beverages2.41×
08Nonprofit organizationPolitics & Society2.16×
09PinterestInternet & Social Media1.96×
10SubwayFood & Beverages1.90×
11Burger KingFood & Beverages1.87×
12CNNMovies & TV1.68×
13Health careBusiness & Career1.62×
14BarbecueFood & Beverages1.62×
15WineFood & Beverages1.61×
16Beauty salonsBeauty & Wellness1.61×
17Country musicMusic & Radio1.59×
18CoffeeFood & Beverages1.58×
19RecipesFood & Beverages1.56×
20Alcoholic beveragesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelle Kwan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelle Kwan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.71×
Community OrientationOPEN1.66×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelle Kwan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
Design AffinityPREMIUM0.50×
Risk AppetiteTHRILL0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelle Kwan have in United States?

Michelle Kwan has an estimated audience of 849,060 people in United States, concentrated in California and New York.

02

What is the gender split and age of Michelle Kwan fans?

77.7% of Michelle Kwan fans are female, 22.3% are male, with an average age of 43.5 years.

03

Which brands do Michelle Kwan fans like most?

Michelle Kwan fans show strongest brand affinity for Weather forecasting (4.85×), Pinterest (1.96×), and Non-alcoholic beverage (4.4×) over the country average.

04

Where do Michelle Kwan fans live in United States?

Michelle Kwan fans in United States are most concentrated in California (reach ~200K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Michelle Kwan fans also like?

Beyond Michelle Kwan itself, the audience over-indexes on Pinterest (1.96×), Non-alcoholic beverage (4.4×), Nonprofit organization (2.16×), and FedEx (2.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Kwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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