Michelle Kwan Audience in United States
Michelle Kwan has an estimated audience of 862,066 people in United States. 77.7% are female, 22.3% are male, average age 43.5. Top regions: California, New Jersey, Texas. Top brand affinities: Collectable, Whataburger, Pillow, Information technology consulting, Mortgage insurance.
The average Michelle Kwan fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New Jersey, Texas. Top brand affinities include Collectable, Whataburger, Pillow, with strongest over-indexing on Collectable (1.55× the country average). Demographically, the Michelle Kwan audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Figure skating
Demographics of Michelle Kwan fans
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 43.5 |
| Estimated audience size | 862,066 |
Audience persona
The typical Michelle Kwan fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Collectable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 166,237 | 1.75× |
| New Jersey | 76,667 | 3.5× |
| Texas | 59,761 | 0.81× |
| New York | 59,484 | 1.23× |
| Florida | 40,137 | 0.69× |
| Illinois | 30,328 | 1.06× |
| Pennsylvania | 29,199 | 1.01× |
| Ohio | 24,700 | 0.93× |
| Massachusetts | 23,618 | 1.39× |
| Washington | 23,444 | 1.36× |
| Virginia | 23,369 | 1.11× |
| North Carolina | 21,100 | 0.81× |
| Michigan | 20,657 | 0.92× |
| Georgia | 18,712 | 0.7× |
| Maryland | 17,824 | 1.2× |
| Arizona | 17,528 | 1× |
| Colorado | 14,770 | 1.09× |
| Minnesota | 14,038 | 1.14× |
| Tennessee | 12,931 | 0.75× |
| Wisconsin | 11,707 | 0.9× |
| Indiana | 11,423 | 0.73× |
| Missouri | 11,313 | 0.81× |
| Oregon | 11,223 | 1.14× |
| Connecticut | 9,510 | 1.1× |
| South Carolina | 8,594 | 0.66× |
| Nevada | 8,347 | 1× |
| Alabama | 8,133 | 0.68× |
| Kentucky | 7,330 | 0.68× |
| Hawaii | 7,230 | 1.95× |
| Utah | 6,984 | 0.9× |
| Oklahoma | 6,712 | 0.7× |
| Arkansas | 6,261 | 0.88× |
| Louisiana | 6,176 | 0.56× |
| Iowa | 5,985 | 0.84× |
| Kansas | 5,581 | 0.82× |
| Washington, District of Columbia | 5,382 | 2.08× |
| Rhode Island | 4,295 | 1.57× |
| Mississippi | 3,524 | 0.5× |
| New Hampshire | 3,388 | 1× |
| Idaho | 3,203 | 0.74× |
| New Mexico | 3,166 | 0.73× |
| Nebraska | 3,069 | 0.71× |
| Maine | 2,892 | 0.94× |
| West Virginia | 2,266 | 0.56× |
| Alaska | 2,010 | 1.09× |
| Delaware | 1,993 | 0.84× |
| Montana | 1,922 | 0.8× |
| South Dakota | 1,297 | 0.65× |
| Vermont | 1,292 | 0.85× |
| North Dakota | 1,169 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.55× | Kids & Family |
| Whataburger | 1.69× | Food & Beverages |
| Pillow | 1.88× | Home & Garden |
| Information technology consulting | 3.33× | Technology & Electronics |
| Mortgage insurance | 1.77× | Business & Career |
| Ulysses S. Grant | 2.09× | Politics & Society |
| JTV (Indonesia) | 1.78× | |
| Necktie | 1.68× | Fashion & Accessoires |
| Julio Cesar Chavez Jr. | 1.88× | Sports |
| Gaelic football | 1.79× | Sports |
| Graham Greene (actor) | 1.51× | |
| Tuscany | 1.66× | Travel & Leisure |
| REO Speedwagon | 1.57× | Music & Radio |
| Grover Cleveland | 1.59× | Politics & Society |
| Artillery | 1.84× | Music & Radio |
| Gary Clark, Jr. | 1.81× | Music & Radio |
| Cagayan | 2.75× | Travel & Leisure |
| IPL Cricket | 1.77× | Sports |
| Jorja Fox | 1.5× | Movies & TV |
| Davos | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.88 |
| Family Orientation | CONSERVATISM | 1.43 |
| Career Orientation | POWER | 1.4 |
| Mindfulness | BALANCE | 1.31 |
| Convenience Orientation | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.5% |
| Germany | 2.1% |
| Italy | 0.4% |
See Michelle Kwan audiences in other countries
More Figure skating audiences in United States
- Ilia Malinin (7,486,339)
- Nancy Kerrigan (927,362)
- Dorothy Hamill (595,973)
- World Figure Skating Championships (544,251)
- Kristi Yamaguchi (451,460)
Frequently asked questions
How many fans does Michelle Kwan have in United States?
Michelle Kwan has an estimated audience of 862,066 people in United States, concentrated in California and New Jersey.
What is the gender split and age of Michelle Kwan fans?
77.7% of Michelle Kwan fans are female, 22.3% are male, with an average age of 43.5 years.
Which brands do Michelle Kwan fans like most?
Michelle Kwan fans show strongest brand affinity for Collectable (1.55×), Whataburger (1.69×), and Pillow (1.88×) over the country average.
Where do Michelle Kwan fans live in United States?
Michelle Kwan fans in United States are most concentrated in California (reach 166,237), New Jersey (reach 76,667), and Texas (reach 59,761). These three regions account for the largest share of the active audience.
What other brands do Michelle Kwan fans also like?
Beyond Michelle Kwan itself, the audience over-indexes on Whataburger (1.69×), Pillow (1.88×), Information technology consulting (3.33×), and Mortgage insurance (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michelle Kwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.