World Figure Skating Championships Audience in United States

World Figure Skating Championships logo

World Figure Skating Championships has an estimated audience of 544,250 people in United States. 58.7% are female, 41.3% are male, average age 39.2. Top regions: California, Massachusetts, New York. Top brand affinities: Cracked (magazine), Figure skating competition, Ontario Hockey League, Ice hockey goaltending equipment, Figure skating.

The average World Figure Skating Championships fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, New York. Top brand affinities include Cracked (magazine), Figure skating competition, Ontario Hockey League, with strongest over-indexing on Cracked (magazine) (37.2× the country average). Demographically, the World Figure Skating Championships audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Figure skating

Demographics of World Figure Skating Championships fans

Demographic split for World Figure Skating Championships audience in United States
MetricValue
Female58.7%
Male41.3%
Average age39.2
Estimated audience size544,250

Audience persona

The typical World Figure Skating Championships fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Cracked (magazine).

Top regions in United States

Top regions ranked by reach for World Figure Skating Championships in United States
RegionReachAffinity
California56,5630.95×
Massachusetts41,2333.85×
New York31,2071.03×
Texas29,4070.63×
Florida27,2540.74×
Pennsylvania19,9041.09×
Illinois16,1060.89×
Ohio14,3420.86×
Virginia14,1581.07×
Michigan13,8230.97×
Washington12,3371.13×
North Carolina11,6950.71×
New Jersey11,1180.8×
Maryland10,4411.12×
Georgia9,7800.58×
Minnesota9,6171.23×
Colorado8,3310.97×
Wisconsin7,6890.94×
Missouri6,4960.74×
Indiana6,1160.62×
Tennessee5,8120.53×
South Carolina5,7200.7×
Connecticut5,6341.03×
Oregon5,5650.89×
Arizona5,1830.47×
Kentucky4,2570.62×
Maine4,1602.13×
New Hampshire3,5191.64×
Iowa3,5110.78×
Utah3,4370.71×
Kansas3,3040.77×
Nevada3,2460.62×
Mississippi3,1690.71×
Louisiana3,1620.45×
Oklahoma3,1460.52×
Hawaii2,4961.07×
Alabama2,4620.32×
Delaware2,3961.6×
Montana2,3221.54×
Arkansas2,2400.5×
Nebraska2,2400.82×
Idaho2,2180.81×
Washington, District of Columbia2,1151.29×
West Virginia2,0820.82×
New Mexico1,9710.72×
Rhode Island1,9111.1×
South Dakota1,8791.49×
Vermont1,7961.88×
North Dakota1,4281.28×
Wyoming1,1311.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Figure Skating Championships audience
BrandAffinityCategory
Cracked (magazine)37.2×Internet & Social Media
Figure skating competition98.49×Sports
Ontario Hockey League74.71×Sports
Ice hockey goaltending equipment96.52×Sports
Figure skating15.06×Sports
Ice dancing45.04×Sports
Ice skating9.5×Sports
Figure skate26.76×Sports
International Boxing Federation33.62×Sports
SPCA (HK) 香港愛護動物協會36.94×Pets & Animals
Real estate broker3.14×Home & Garden
Virtue3.09×Politics & Society
Ilia Malinin7.26×Sports
Daily Mail3.33×News
Exhibition game3.28×Games
Religion1.98×Business & Career
Universe2.64×Politics & Society
risqué73.46×Music & Radio
Cancer awareness2.76×Health
Ice hockey3.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Figure Skating Championships audience
TraitClusterScore
PatriotismCONSERVATISM1.31
LGBTQ+ IdentityOPEN1.22
TravellingTHRILL1.19
Need for SecurityCONSERVATISM1.17
Quality AwarenessPREMIUM1.16
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for World Figure Skating Championships
CountryShare
United States44.5%
United Kingdom8.4%
Canada7.3%

See World Figure Skating Championships audiences in other countries

More Figure skating audiences in United States

Frequently asked questions

How many fans does World Figure Skating Championships have in United States?

World Figure Skating Championships has an estimated audience of 544,250 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of World Figure Skating Championships fans?

58.7% of World Figure Skating Championships fans are female, 41.3% are male, with an average age of 39.2 years.

Which brands do World Figure Skating Championships fans like most?

World Figure Skating Championships fans show strongest brand affinity for Cracked (magazine) (37.2×), Figure skating competition (98.49×), and Ontario Hockey League (74.71×) over the country average.

Where do World Figure Skating Championships fans live in United States?

World Figure Skating Championships fans in United States are most concentrated in California (reach 56,563), Massachusetts (reach 41,233), and New York (reach 31,207). These three regions account for the largest share of the active audience.

What other brands do World Figure Skating Championships fans also like?

Beyond World Figure Skating Championships itself, the audience over-indexes on Figure skating competition (98.49×), Ontario Hockey League (74.71×), Ice hockey goaltending equipment (96.52×), and Figure skating (15.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Figure Skating Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.