Rascasse Audience Intelligence

World Figure Skating Championships Audience in United States

A data profile of the people who buy, follow and care about World Figure Skating Championships in United States — modelled from more than twelve digital signal sources. World Figure Skating Championships has an estimated audience of 544,034 people in United States.

#5among Figure skating in United States#419among Event in United States#3357in Sports

The average World Figure Skating Championships fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cracked (magazine), Figure skating competition, Ontario Hockey League, with strongest over-indexing on Cracked (magazine) (37.2× the country average).

Demographically, the World Figure Skating Championships audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Figure Skating Championships fan in United States is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Cracked (magazine).

Category: Sports · Type: Event · Subtype: Figure skating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Figure Skating Championships profile in United States.

Audience size
544K
in United States
Gender
58.7%♀
41.3% male
Age
39.2
average years
Country rank
#34871
Event in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Figure Skating Championships fans

58.7% are female, 41.3% are male, average age 39.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for World Figure Skating Championships audience in United States
MetricValue
Female58.7%
Male41.3%
Average age39.2
Estimated audience size544,034
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the World Figure Skating Championships audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3914%
40-4919%
50+25%
Fig. 04

Worldwide distribution

44.5%

of the worldwide World Figure Skating Championships audience comes from United States.

Worldwide audience distribution share by country for World Figure Skating Championships
CountryShare
United States44.5%
United Kingdom8.4%
Canada7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Figure Skating Championships audience in United States is strongest.

Fig. 05

Top regions by affinity

World Figure Skating Championships fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K2.91×
02Maine~3K1.54×
03New Hampshire~3K1.31×
04Vermont~1K1.31×
05Washington, District of Columbia~2K1.28×
06Delaware~2K1.27×
07New York~40K1.16×
08Montana~2K1.15×
09Missouri~10K1.14×
10Minnesota~9K1.13×
11South Dakota~1K1.13×
12Connecticut~6K1.12×
13Virginia~10K1.11×
14Maryland~10K1.10×
15Rhode Island~2K1.10×
16North Dakota~1K1.10×
17Washington~10K1.09×
18Pennsylvania~20K1.08×
19Hawaii~3K1.07×
20Oregon~6K1.00×
21Alaska~1K1.00×
22Ohio~20K0.99×
23Michigan~10K0.98×
24Nebraska~3K0.98×
25Wisconsin~8K0.97×
26Idaho~3K0.97×
27Illinois~20K0.96×
28New Jersey~10K0.96×
29Colorado~8K0.96×
30California~60K0.95×
31West Virginia~2K0.93×
32Kansas~4K0.91×
33New Mexico~2K0.91×
34Iowa~4K0.90×
35Utah~4K0.85×
36Mississippi~4K0.83×
37Nevada~4K0.82×
38North Carolina~10K0.81×
39Kentucky~6K0.81×
40South Carolina~7K0.80×
41Arkansas~4K0.79×
42Oklahoma~5K0.78×
43Indiana~8K0.77×
44Florida~30K0.75×
45Alabama~6K0.75×
46Tennessee~8K0.73×
47Louisiana~5K0.73×
48Georgia~10K0.72×
49Arizona~8K0.70×
50Texas~30K0.69×
Fig. 06

Affinity by region

Affinity by region — World Figure Skating Championships, United States
0.69×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Figure Skating Championships audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Figure Skating Championships audience
#·InterestCategoryAffinity×
01Figure skating competitionSports98.49×
02Ice hockey goaltending equipmentSports96.52×
03Ontario Hockey LeagueSports74.71×
04risquéMusic & Radio73.46×
05Ice dancingSports45.04×
06Cracked (magazine)Internet & Social Media37.20×
07SPCA (HK) 香港愛護動物協會Pets & Animals36.94×
08International Boxing FederationSports33.62×
09Figure skateSports26.76×
10Figure skatingSports15.06×
11Ice skatingSports9.50×
12Ilia MalininSports7.26×
13Daily MailNews3.33×
14Exhibition gameGames3.28×
15Real estate brokerHome & Garden3.14×
16Ice hockeySports3.14×
17VirtuePolitics & Society3.09×
18Cancer awarenessHealth2.76×
19UniversePolitics & Society2.64×
20ReligionBusiness & Career1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Figure Skating Championships audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Figure Skating Championships audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
TravellingTHRILL1.32×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Figure Skating Championships audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Quality AwarenessPREMIUM0.99×
MindfulnessBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Figure Skating Championships have in United States?

World Figure Skating Championships has an estimated audience of 544,034 people in United States, concentrated in California and New York.

02

What is the gender split and age of World Figure Skating Championships fans?

58.7% of World Figure Skating Championships fans are female, 41.3% are male, with an average age of 39.2 years.

03

Which brands do World Figure Skating Championships fans like most?

World Figure Skating Championships fans show strongest brand affinity for Cracked (magazine) (37.2×), Figure skating competition (98.49×), and Ontario Hockey League (74.71×) over the country average.

04

Where do World Figure Skating Championships fans live in United States?

World Figure Skating Championships fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do World Figure Skating Championships fans also like?

Beyond World Figure Skating Championships itself, the audience over-indexes on Figure skating competition (98.49×), Ontario Hockey League (74.71×), Ice hockey goaltending equipment (96.52×), and Figure skating (15.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Figure skating audiences in United States

See World Figure Skating Championships audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Figure Skating Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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