Ontario Hockey League Audience in United States
Ontario Hockey League has an estimated audience of 301,986 people in United States. 37.3% are female, 62.7% are male, average age 38.1. Top regions: Michigan, Pennsylvania, California.
The average Ontario Hockey League fan in United States is 38.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Pennsylvania, California. Demographically, the Ontario Hockey League audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of Ontario Hockey League fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 38.1 |
| Estimated audience size | 301,986 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 64,162 | 8.13× |
| Pennsylvania | 36,634 | 3.6× |
| California | 26,388 | 0.79× |
| Florida | 25,111 | 1.23× |
| New York | 24,804 | 1.47× |
| Ohio | 12,298 | 1.32× |
| Texas | 12,150 | 0.47× |
| Illinois | 11,273 | 1.12× |
| Massachusetts | 7,531 | 1.27× |
| New Jersey | 7,175 | 0.93× |
| Minnesota | 5,803 | 1.34× |
| Colorado | 5,697 | 1.2× |
| North Carolina | 5,299 | 0.58× |
| Washington | 5,075 | 0.84× |
| Virginia | 5,050 | 0.69× |
| Wisconsin | 5,016 | 1.1× |
| Georgia | 4,959 | 0.53× |
| South Carolina | 4,787 | 1.05× |
| Indiana | 4,086 | 0.74× |
| Missouri | 4,074 | 0.84× |
| Arizona | 4,012 | 0.65× |
| Tennessee | 3,835 | 0.63× |
| Connecticut | 3,657 | 1.21× |
| Maryland | 3,105 | 0.6× |
| Oregon | 2,597 | 0.75× |
| Nevada | 2,281 | 0.78× |
| Iowa | 2,220 | 0.89× |
| Louisiana | 1,896 | 0.49× |
| Kentucky | 1,823 | 0.48× |
| Alabama | 1,633 | 0.39× |
| Oklahoma | 1,592 | 0.47× |
| Utah | 1,576 | 0.58× |
| New Hampshire | 1,187 | 1× |
| Maine | 1,099 | 1.02× |
| North Dakota | 1,082 | 1.74× |
| Nebraska | 1,045 | 0.69× |
| Kansas | 1,021 | 0.43× |
| Rhode Island | 961 | 1× |
| Washington, District of Columbia | 883 | 0.97× |
| Idaho | 793 | 0.52× |
| West Virginia | 786 | 0.56× |
| Vermont | 706 | 1.33× |
| Hawaii | 706 | 0.54× |
| Arkansas | 689 | 0.28× |
| Mississippi | 670 | 0.27× |
| Delaware | 580 | 0.7× |
| South Dakota | 487 | 0.7× |
| New Mexico | 455 | 0.3× |
| Montana | 430 | 0.51× |
| Alaska | 377 | 0.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.33 |
| Risk Appetite | THRILL | 1.3 |
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
| Early Adopter Mentality | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 42.2% |
| United States | 25.6% |
| Germany | 5.7% |
See Ontario Hockey League audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ontario Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.