Figure skating Audience in Germany

Figure skating has an estimated audience of 672,627 people in Germany. 54.5% are female, 45.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, Frida Kahlo, NBA, Healthy habits.
The average Figure skating fan in Germany is 33.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, Frida Kahlo, with strongest over-indexing on Borussia Dortmund (1.54× the country average). Demographically, the Figure skating audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Sports Activity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Figure skating fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 33.9 |
| Estimated audience size | 672,627 |
Audience persona
The typical Figure skating fan in Germany is balanced, around 33.9 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,590 | 0.93× |
| Bayern | 124,230 | 1.15× |
| Baden-Württemberg | 88,460 | 0.96× |
| Niedersachsen | 58,327 | 0.89× |
| Sachsen | 53,448 | 1.62× |
| Hessen | 42,617 | 0.83× |
| Berlin | 30,701 | 1.02× |
| Rheinland-Pfalz | 28,162 | 0.84× |
| Brandenburg | 26,200 | 1.26× |
| Schleswig-Holstein | 20,390 | 0.84× |
| Thüringen | 20,196 | 1.18× |
| Sachsen-Anhalt | 16,979 | 0.97× |
| Mecklenburg-Vorpommern | 15,223 | 1.19× |
| Hamburg | 14,193 | 0.93× |
| Saarland | 4,791 | 0.58× |
| Bremen | 4,599 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.54× | Sports |
| Harry Potter | 1.56× | Movies & TV |
| Frida Kahlo | 5.17× | Arts & Culture |
| NBA | 2.74× | Sports |
| Healthy habits | 2.06× | Health |
| Contemporary dance | 4.33× | Arts & Culture |
| Retro style | 2.34× | Fashion & Accessoires |
| Sprint (running) | 3.15× | Sports |
| Tattoos and Tattoo Art | 3.21× | Fashion & Accessoires |
| Tattoos.com | 4.45× | Fashion & Accessoires |
| Bodybuilding & Fitness | 2.29× | Sports |
| Gay Love | 3.2× | Politics & Society |
| Gymshark | 3.08× | Sports |
| Tattoo ink | 2.54× | Beauty & Wellness |
| Ilia Malinin | 4.24× | Sports |
| Wrestling | 2.69× | Sports |
| Darts | 3.25× | Sports |
| Liverpool F.C. | 2.12× | Sports |
| Onet.pl | 3.17× | News |
| Stranger Things | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Spirituality | BALANCE | 1.18 |
| Travelling | THRILL | 1.12 |
| Risk Appetite | THRILL | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Japan | 15.0% |
| Canada | 5.4% |
See Figure skating audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Figure skating have in Germany?
Figure skating has an estimated audience of 672,627 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Figure skating fans?
54.5% of Figure skating fans are female, 45.5% are male, with an average age of 33.9 years.
Which brands do Figure skating fans like most?
Figure skating fans show strongest brand affinity for Borussia Dortmund (1.54×), Harry Potter (1.56×), and Frida Kahlo (5.17×) over the country average.
Where do Figure skating fans live in Germany?
Figure skating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,590), Bayern (reach 124,230), and Baden-Württemberg (reach 88,460). These three regions account for the largest share of the active audience.
What other brands do Figure skating fans also like?
Beyond Figure skating itself, the audience over-indexes on Harry Potter (1.56×), Frida Kahlo (5.17×), NBA (2.74×), and Healthy habits (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Figure skating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.