Darts Audience in Germany
A data profile of the people who buy, follow and care about Darts in Germany — modelled from more than twelve digital signal sources. Darts has an estimated audience of 2,071,553 people in Germany.
The average Darts fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Luke Littler, FC Bayern Munich, Sportschau, with strongest over-indexing on Luke Littler (11.51× the country average).
Demographically, the Darts audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Darts fan in Germany is more male, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Luke Littler.
At a glance
The key figures that characterise the Darts profile in Germany.
Search interest · 12-month trend
Demographics of Darts fans
37.6% are female, 62.4% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 38.0 |
| Estimated audience size | 2,071,553 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Darts audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 10.1% |
| Germany | 9.4% |
Geography
Where the Darts audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~100K | 1.32× | |
| 02 | Saarland | ~30K | 1.25× | |
| 03 | Sachsen-Anhalt | ~70K | 1.23× | |
| 04 | Thüringen | ~70K | 1.23× | |
| 05 | Niedersachsen | ~200K | 1.17× | |
| 06 | Mecklenburg-Vorpommern | ~40K | 1.11× | |
| 07 | Rheinland-Pfalz | ~100K | 1.10× | |
| 08 | Brandenburg | ~70K | 1.04× | |
| 09 | Schleswig-Holstein | ~70K | 1.00× | |
| 10 | Nordrhein-Westfalen | ~400K | 0.97× | |
| 11 | Bayern | ~300K | 0.84× | |
| 12 | Baden-Württemberg | ~200K | 0.80× | |
| 13 | Hessen | ~100K | 0.79× | |
| 14 | Hamburg | ~40K | 0.77× | |
| 15 | Bremen | ~10K | 0.77× | |
| 16 | Berlin | ~60K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Darts audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gerwyn Price | Sports | 12.74× | ||
| 02 | Luke Littler | Sports | 11.51× | ||
| 03 | Michael van Gerwen | Sports | 10.65× | ||
| 04 | Gary Anderson (darts player) | Sports | 10.56× | ||
| 05 | PDC World Championship Darts | Sports | 9.17× | ||
| 06 | Luke Humphries | Sports | 9.05× | ||
| 07 | Dart (programming language) | Technology & Electronics | 8.29× | ||
| 08 | Sport Bild | Sports | 2.73× | ||
| 09 | Sportschau | Sports | 2.36× | ||
| 10 | Helene Fischer | Music & Radio | 2.12× | ||
| 11 | Postbank | Business & Career | 2.10× | ||
| 12 | Sparkasse | Business & Career | 2.08× | ||
| 13 | Hornbach | Shopping | 1.98× | ||
| 14 | ZDF | Movies & TV | 1.86× | ||
| 15 | Bild | News | 1.81× | ||
| 16 | Deutsche Bahn | Cars & Mobility | 1.58× | ||
| 17 | FC Bayern Munich | Sports | 1.56× | ||
| 18 | REWE | Shopping | 1.56× | ||
| 19 | Borussia Dortmund | Sports | 1.51× | ||
| 20 | Edeka | Shopping | 1.51× |
Personality of the Darts audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.19× | |
| DIY Mentality | THRILL | 1.14× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.34× | |
| Community Orientation | OPEN | 0.36× | |
| Individualism | JOY | 0.43× |
Frequently asked questions
How many fans does Darts have in Germany?
Darts has an estimated audience of 2,071,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Darts fans?
37.6% of Darts fans are female, 62.4% are male, with an average age of 38.0 years.
Which brands do Darts fans like most?
Darts fans show strongest brand affinity for Luke Littler (11.51×), FC Bayern Munich (1.56×), and Sportschau (2.36×) over the country average.
Where do Darts fans live in Germany?
Darts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Darts fans also like?
Beyond Darts itself, the audience over-indexes on FC Bayern Munich (1.56×), Sportschau (2.36×), PDC World Championship Darts (9.17×), and Bild (1.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Darts audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Darts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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