Darts Audience in Germany
Darts has an estimated audience of 2,071,553 people in Germany. 37.6% are female, 62.4% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Luke Littler, Borussia Dortmund, PDC World Championship Darts, Bild, Gerwyn Price.
The average Darts fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Luke Littler, Borussia Dortmund, PDC World Championship Darts, with strongest over-indexing on Luke Littler (11.51× the country average). Demographically, the Darts audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Darts fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 38.0 |
| Estimated audience size | 2,071,553 |
Audience persona
The typical Darts fan in Germany is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Luke Littler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 456,480 | 1.01× |
| Bayern | 288,196 | 0.87× |
| Niedersachsen | 237,469 | 1.18× |
| Baden-Württemberg | 227,908 | 0.81× |
| Sachsen | 135,636 | 1.34× |
| Hessen | 131,396 | 0.83× |
| Rheinland-Pfalz | 114,554 | 1.1× |
| Schleswig-Holstein | 72,742 | 0.98× |
| Brandenburg | 64,680 | 1.01× |
| Berlin | 64,470 | 0.7× |
| Thüringen | 62,259 | 1.18× |
| Sachsen-Anhalt | 62,038 | 1.16× |
| Mecklenburg-Vorpommern | 41,166 | 1.04× |
| Hamburg | 38,021 | 0.81× |
| Saarland | 31,679 | 1.25× |
| Bremen | 13,385 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luke Littler | 11.51× | Sports |
| Borussia Dortmund | 1.51× | Sports |
| PDC World Championship Darts | 9.17× | Sports |
| Bild | 1.81× | News |
| Gerwyn Price | 12.74× | Sports |
| Michael van Gerwen | 10.65× | Sports |
| Sportschau | 2.36× | Sports |
| Gary Anderson (darts player) | 10.56× | Sports |
| FC Bayern Munich | 1.56× | Sports |
| Hornbach | 1.98× | Shopping |
| Sport Bild | 2.73× | Sports |
| Aral AG | 1.85× | Cars & Mobility |
| Postbank | 2.1× | Business & Career |
| Sparkasse | 2.08× | Business & Career |
| Helene Fischer | 2.12× | Music & Radio |
| REWE | 1.56× | Shopping |
| Luke Humphries | 9.05× | Sports |
| Wetter.com | 1.75× | Home & Garden |
| Gala | 1.63× | News |
| Edeka | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 0.93 |
| Luxury Orientation | PREMIUM | 0.92 |
| DIY Mentality | THRILL | 0.88 |
| Sports Activity | POWER | 0.88 |
| Spirituality | BALANCE | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 10.1% |
| Germany | 9.4% |
See Darts audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Darts have in Germany?
Darts has an estimated audience of 2,071,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Darts fans?
37.6% of Darts fans are female, 62.4% are male, with an average age of 38.0 years.
Which brands do Darts fans like most?
Darts fans show strongest brand affinity for Luke Littler (11.51×), Borussia Dortmund (1.51×), and PDC World Championship Darts (9.17×) over the country average.
Where do Darts fans live in Germany?
Darts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 456,480), Bayern (reach 288,196), and Niedersachsen (reach 237,469). These three regions account for the largest share of the active audience.
What other brands do Darts fans also like?
Beyond Darts itself, the audience over-indexes on Borussia Dortmund (1.51×), PDC World Championship Darts (9.17×), Bild (1.81×), and Gerwyn Price (12.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Darts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.