Luke Littler Audience in Germany
Luke Littler has an estimated audience of 2,564,860 people in Germany. 35.2% are female, 64.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Progressive rock, Snow White (Fables), Home Office, Alaska.
The average Luke Littler fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Progressive rock, Snow White (Fables), with strongest over-indexing on Litter box (2.22× the country average). Demographically, the Luke Littler audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Darts
Demographics of Luke Littler fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 37.4 |
| Estimated audience size | 2,564,860 |
Audience persona
The typical Luke Littler fan in Germany is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 620,826 | 1.11× |
| Bayern | 429,109 | 1.04× |
| Baden-Württemberg | 347,163 | 0.99× |
| Niedersachsen | 301,750 | 1.21× |
| Hessen | 181,750 | 0.93× |
| Sachsen | 144,127 | 1.15× |
| Rheinland-Pfalz | 141,118 | 1.1× |
| Schleswig-Holstein | 99,404 | 1.08× |
| Berlin | 85,620 | 0.75× |
| Brandenburg | 73,908 | 0.93× |
| Sachsen-Anhalt | 67,326 | 1.01× |
| Thüringen | 64,776 | 0.99× |
| Hamburg | 56,326 | 0.97× |
| Mecklenburg-Vorpommern | 47,753 | 0.98× |
| Saarland | 33,040 | 1.05× |
| Bremen | 15,808 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.22× | Pets & Animals |
| Progressive rock | 2.31× | Music & Radio |
| Snow White (Fables) | 3.23× | Literature |
| Home Office | 1.63× | Business & Career |
| Alaska | 4.07× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 5.42× | Music & Radio |
| Google Analytics | 2.8× | Internet & Social Media |
| Noodle (Gorillaz) | 3.29× | Music & Radio |
| VfL Wolfsburg | 1.56× | Sports |
| Bully (2011 film) | 5.38× | Movies & TV |
| Sailor | 4.3× | Travel & Leisure |
| Tuscany | 3.69× | Travel & Leisure |
| Hebe | 3.59× | Home & Garden |
| Golden Gate | 4.18× | Games |
| Jura Mountains | 4.18× | Travel & Leisure |
| Graham Greene (actor) | 2.87× | |
| Haugesund | 4.99× | Travel & Leisure |
| Eindhoven | 1.54× | Travel & Leisure |
| Matala, Crete | 6.59× | Travel & Leisure |
| Loincloth | 1.92× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 0.98 |
| Spirituality | BALANCE | 0.97 |
| Sports Activity | POWER | 0.94 |
| DIY Mentality | THRILL | 0.89 |
| Luxury Orientation | PREMIUM | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 41.7% |
| Germany | 26.3% |
| Netherlands | 4.9% |
See Luke Littler audiences in other countries
More Darts audiences in Germany
- Grand Slam of Darts (1,537,272)
- PDC World Championship Darts (905,241)
- Michael van Gerwen (633,839)
- Luke Humphries (550,717)
- Gary Anderson (darts player) (548,523)
Frequently asked questions
How many fans does Luke Littler have in Germany?
Luke Littler has an estimated audience of 2,564,860 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luke Littler fans?
35.2% of Luke Littler fans are female, 64.8% are male, with an average age of 37.4 years.
Which brands do Luke Littler fans like most?
Luke Littler fans show strongest brand affinity for Litter box (2.22×), Progressive rock (2.31×), and Snow White (Fables) (3.23×) over the country average.
Where do Luke Littler fans live in Germany?
Luke Littler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 620,826), Bayern (reach 429,109), and Baden-Württemberg (reach 347,163). These three regions account for the largest share of the active audience.
What other brands do Luke Littler fans also like?
Beyond Luke Littler itself, the audience over-indexes on Progressive rock (2.31×), Snow White (Fables) (3.23×), Home Office (1.63×), and Alaska (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luke Littler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.