Rascasse Audience Intelligence

Luke Littler Audience in Germany

A data profile of the people who buy, follow and care about Luke Littler in Germany — modelled from more than twelve digital signal sources. Luke Littler has an estimated audience of 2,537,959 people in Germany.

#1among Darts in Germany#159among Person in Germany#212in Sports

The average Luke Littler fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael van Gerwen, Peter Wright (darts player), PDC World Championship Darts, with strongest over-indexing on Michael van Gerwen (60.86× the country average).

Demographically, the Luke Littler audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luke Littler fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Michael van Gerwen.

Category: Sports · Type: Person · Subtype: Darts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Littler profile in Germany.

Audience size
2.5M
in Germany
Gender
30.1%♀
69.9% male
Age
36.3
average years
Country rank
#2608
Person in Germany
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Littler fans

30.1% are female, 69.9% are male, average age 36.3.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Luke Littler audience in Germany
MetricValue
Female30.1%
Male69.9%
Average age36.3
Estimated audience size2,537,959
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Luke Littler audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Luke Littler audience comes from Germany.

Worldwide audience distribution share by country for Luke Littler
CountryShare
United Kingdom40.3%
Germany25.5%
Netherlands5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Littler audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luke Littler fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.25×
02Niedersachsen~300K1.19×
03Saarland~30K1.14×
04Sachsen-Anhalt~70K1.08×
05Thüringen~70K1.07×
06Rheinland-Pfalz~100K1.04×
07Schleswig-Holstein~90K1.04×
08Mecklenburg-Vorpommern~50K1.04×
09Nordrhein-Westfalen~600K1.03×
10Bayern~400K0.99×
11Brandenburg~80K0.99×
12Hamburg~50K0.93×
13Baden-Württemberg~300K0.91×
14Hessen~200K0.88×
15Bremen~20K0.73×
16Berlin~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Luke Littler, Germany
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Littler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Littler audience
#·InterestCategoryAffinity×
01Michael van GerwenSports60.86×
02Peter Wright (darts player)Sports52.62×
03Raymond van BarneveldSports36.31×
04PDC World Championship DartsSports31.06×
05Premier League DartsSports25.61×
06Gary Anderson (darts player)Sports22.95×
07Marie CurieBusiness & Career13.01×
08DartsSports11.51×
09Leon GoretzkaSports6.61×
10TransfermarktSports4.72×
11TipicoGames4.63×
12IHF World Men's Handball ChampionshipSports4.18×
13Michael SchumacherSports4.15×
14Sport BildSports3.83×
15Dynamo DresdenSports3.71×
16SV Werder BremenSports3.33×
17SportschauSports3.30×
18Borussia DortmundSports2.29×
19FC Bayern MunichSports1.96×
20FIFA World CupSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Littler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Littler audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
SpiritualityBALANCE1.33×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Littler audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
SustainabilityBALANCE0.55×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Littler have in Germany?

Luke Littler has an estimated audience of 2,537,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luke Littler fans?

30.1% of Luke Littler fans are female, 69.9% are male, with an average age of 36.3 years.

03

Which brands do Luke Littler fans like most?

Luke Littler fans show strongest brand affinity for Michael van Gerwen (60.86×), Peter Wright (darts player) (52.62×), and PDC World Championship Darts (31.06×) over the country average.

04

Where do Luke Littler fans live in Germany?

Luke Littler fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Littler fans also like?

Beyond Luke Littler itself, the audience over-indexes on Peter Wright (darts player) (52.62×), PDC World Championship Darts (31.06×), Gary Anderson (darts player) (22.95×), and Raymond van Barneveld (36.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Darts audiences in Germany

See Luke Littler audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luke Littler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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