Luke Humphries Audience in Germany
Luke Humphries has an estimated audience of 550,716 people in Germany. 24.6% are female, 75.4% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael van Gerwen, Peter Wright (darts player), Marie Curie, SV Werder Bremen, 2. Bundesliga.
The average Luke Humphries fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael van Gerwen, Peter Wright (darts player), Marie Curie, with strongest over-indexing on Michael van Gerwen (48.84× the country average). Demographically, the Luke Humphries audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Darts
Demographics of Luke Humphries fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 36.7 |
| Estimated audience size | 550,716 |
Audience persona
The typical Luke Humphries fan in Germany is more male, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Michael van Gerwen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,061 | 1.03× |
| Bayern | 98,129 | 1.11× |
| Baden-Württemberg | 70,994 | 0.94× |
| Niedersachsen | 64,005 | 1.2× |
| Rheinland-Pfalz | 40,287 | 1.46× |
| Hessen | 39,698 | 0.95× |
| Sachsen | 31,234 | 1.16× |
| Schleswig-Holstein | 19,984 | 1.01× |
| Berlin | 16,556 | 0.67× |
| Thüringen | 14,730 | 1.05× |
| Brandenburg | 14,639 | 0.86× |
| Sachsen-Anhalt | 14,128 | 0.99× |
| Hamburg | 9,607 | 0.77× |
| Mecklenburg-Vorpommern | 9,553 | 0.91× |
| Saarland | 8,004 | 1.18× |
| Bremen | 3,364 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael van Gerwen | 48.84× | Sports |
| Peter Wright (darts player) | 39.72× | Sports |
| Marie Curie | 23.05× | Business & Career |
| SV Werder Bremen | 4.36× | Sports |
| 2. Bundesliga | 4.58× | Sports |
| Sportschau | 4.44× | Sports |
| F.C. Hansa Rostock | 7.23× | Sports |
| Transfermarkt | 4.56× | Sports |
| Borussia Dortmund | 2.32× | Sports |
| Dynamo Dresden | 5× | Sports |
| Tipico | 4.94× | Games |
| Bundesliga | 2.81× | Sports |
| FIFA World Cup | 3.05× | Sports |
| UEFA Champions League | 3.12× | Sports |
| IHF World Men's Handball Championship | 4.95× | Sports |
| 1. FC Kaiserslautern | 6.45× | Sports |
| Darts | 8.93× | Sports |
| Kicker | 5.23× | Sports |
| 3. Liga | 5× | Sports |
| FC Schalke 04 | 4.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.16 |
| Patriotism | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.01 |
| Sports Activity | POWER | 0.98 |
| Early Adopter Mentality | POWER | 0.96 |
| Spirituality | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.2% |
| Germany | 26.4% |
| Netherlands | 4.7% |
See Luke Humphries audiences in other countries
More Darts audiences in Germany
- Luke Littler (2,564,861)
- Grand Slam of Darts (1,537,272)
- PDC World Championship Darts (905,241)
- Michael van Gerwen (633,839)
- Gary Anderson (darts player) (548,523)
Frequently asked questions
How many fans does Luke Humphries have in Germany?
Luke Humphries has an estimated audience of 550,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luke Humphries fans?
24.6% of Luke Humphries fans are female, 75.4% are male, with an average age of 36.7 years.
Which brands do Luke Humphries fans like most?
Luke Humphries fans show strongest brand affinity for Michael van Gerwen (48.84×), Peter Wright (darts player) (39.72×), and Marie Curie (23.05×) over the country average.
Where do Luke Humphries fans live in Germany?
Luke Humphries fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,061), Bayern (reach 98,129), and Baden-Württemberg (reach 70,994). These three regions account for the largest share of the active audience.
What other brands do Luke Humphries fans also like?
Beyond Luke Humphries itself, the audience over-indexes on Peter Wright (darts player) (39.72×), Marie Curie (23.05×), SV Werder Bremen (4.36×), and 2. Bundesliga (4.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luke Humphries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.