Michael van Gerwen Audience in Germany
Michael van Gerwen has an estimated audience of 633,839 people in Germany. 25.3% are female, 74.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Luke Littler, Gary Anderson (darts player), Peter Wright (darts player), Luke Humphries, Darts News.
The average Michael van Gerwen fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Luke Littler, Gary Anderson (darts player), Peter Wright (darts player), with strongest over-indexing on Luke Littler (60.86× the country average). Demographically, the Michael van Gerwen audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Darts
Demographics of Michael van Gerwen fans
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 36.5 |
| Estimated audience size | 633,839 |
Audience persona
The typical Michael van Gerwen fan in Germany is more male, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Luke Littler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,061 | 1.14× |
| Bayern | 100,127 | 0.98× |
| Niedersachsen | 79,348 | 1.29× |
| Baden-Württemberg | 76,003 | 0.88× |
| Hessen | 44,659 | 0.92× |
| Sachsen | 36,863 | 1.19× |
| Rheinland-Pfalz | 36,287 | 1.14× |
| Schleswig-Holstein | 23,741 | 1.04× |
| Berlin | 19,537 | 0.69× |
| Brandenburg | 17,838 | 0.91× |
| Thüringen | 17,173 | 1.06× |
| Sachsen-Anhalt | 16,972 | 1.03× |
| Hamburg | 12,197 | 0.85× |
| Mecklenburg-Vorpommern | 11,360 | 0.94× |
| Saarland | 9,202 | 1.18× |
| Bremen | 4,053 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luke Littler | 60.86× | Sports |
| Gary Anderson (darts player) | 83.94× | Sports |
| Peter Wright (darts player) | 90.36× | Sports |
| Luke Humphries | 69.51× | Sports |
| Darts News | 93.06× | Sports |
| Raymond van Barneveld | 93.2× | Sports |
| Phil Taylor (darts player) | 69.51× | Sports |
| Transfermarkt | 9.07× | Sports |
| Darts | 20× | Sports |
| Gabriel Clemens | 47.22× | Sports |
| Gerwyn Price | 38.02× | Sports |
| Borussia Dortmund | 3.86× | Sports |
| SV Werder Bremen | 6.36× | Sports |
| Dynamo Dresden | 8.33× | Sports |
| Lindsey Vonn | 10.36× | Sports |
| Sport Bild | 8.63× | Sports |
| Rob Cross | 56.53× | Sports |
| Sportschau | 6.16× | Sports |
| American football | 5.34× | Sports |
| 2. Bundesliga | 5.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.13 |
| Spirituality | BALANCE | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
| Sports Activity | POWER | 1.05 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 39.4% |
| Germany | 20.7% |
| United Kingdom | 18.1% |
See Michael van Gerwen audiences in other countries
More Darts audiences in Germany
- Luke Littler (2,564,861)
- Grand Slam of Darts (1,537,272)
- PDC World Championship Darts (905,241)
- Luke Humphries (550,717)
- Gary Anderson (darts player) (548,523)
Frequently asked questions
How many fans does Michael van Gerwen have in Germany?
Michael van Gerwen has an estimated audience of 633,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Michael van Gerwen fans?
25.3% of Michael van Gerwen fans are female, 74.7% are male, with an average age of 36.5 years.
Which brands do Michael van Gerwen fans like most?
Michael van Gerwen fans show strongest brand affinity for Luke Littler (60.86×), Gary Anderson (darts player) (83.94×), and Peter Wright (darts player) (90.36×) over the country average.
Where do Michael van Gerwen fans live in Germany?
Michael van Gerwen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,061), Bayern (reach 100,127), and Niedersachsen (reach 79,348). These three regions account for the largest share of the active audience.
What other brands do Michael van Gerwen fans also like?
Beyond Michael van Gerwen itself, the audience over-indexes on Gary Anderson (darts player) (83.94×), Peter Wright (darts player) (90.36×), Luke Humphries (69.51×), and Darts News (93.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michael van Gerwen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.