A data profile of the people who buy, follow and care about Michael van Gerwen in Germany — modelled from more than twelve digital signal sources. Michael van Gerwen has an estimated audience of 601,481 people in Germany.
The average Michael van Gerwen fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Luke Littler, Gary Anderson (darts player), Peter Wright (darts player), with strongest over-indexing on Luke Littler (60.86× the country average).
Demographically, the Michael van Gerwen audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Michael van Gerwen fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Luke Littler.
The key figures that characterise the Michael van Gerwen profile in Germany.
25.3% are female, 74.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 36.5 |
| Estimated audience size | 601,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Michael van Gerwen audience comes from Germany.
| Country | Share |
|---|---|
| Netherlands | 39.1% |
| Germany | 20.9% |
| United Kingdom | 17.6% |
Where the Michael van Gerwen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~80K | 1.28× | |
| 02 | Sachsen | ~40K | 1.22× | |
| 03 | Saarland | ~9K | 1.20× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 05 | Rheinland-Pfalz | ~30K | 1.10× | |
| 06 | Thüringen | ~20K | 1.08× | |
| 07 | Schleswig-Holstein | ~20K | 1.04× | |
| 08 | Sachsen-Anhalt | ~20K | 1.04× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 10 | Bayern | ~100K | 0.95× | |
| 11 | Brandenburg | ~20K | 0.94× | |
| 12 | Hessen | ~40K | 0.89× | |
| 13 | Baden-Württemberg | ~70K | 0.85× | |
| 14 | Hamburg | ~10K | 0.84× | |
| 15 | Bremen | ~4K | 0.81× | |
| 16 | Berlin | ~20K | 0.66× |
The strongest cross-interests of the Michael van Gerwen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Raymond van Barneveld | Sports | 93.20× | ||
| 02 | Darts News | Sports | 93.06× | ||
| 03 | Peter Wright (darts player) | Sports | 90.36× | ||
| 04 | Gary Anderson (darts player) | Sports | 83.94× | ||
| 05 | Luke Humphries | Sports | 69.51× | ||
| 06 | Phil Taylor (darts player) | Sports | 69.51× | ||
| 07 | Luke Littler | Sports | 60.86× | ||
| 08 | Gabriel Clemens | Sports | 47.22× | ||
| 09 | Gerwyn Price | Sports | 38.02× | ||
| 10 | Darts | Sports | 20.00× | ||
| 11 | Leon Goretzka | Sports | 14.16× | ||
| 12 | Lindsey Vonn | Sports | 10.36× | ||
| 13 | Franziska Preuß | Sports | 9.53× | ||
| 14 | Transfermarkt | Sports | 9.07× | ||
| 15 | Sport Bild | Sports | 8.63× | ||
| 16 | 3. Liga | Sports | 8.42× | ||
| 17 | Dynamo Dresden | Sports | 8.33× | ||
| 18 | SV Werder Bremen | Sports | 6.36× | ||
| 19 | Sportschau | Sports | 6.16× | ||
| 20 | 2. Bundesliga | Sports | 5.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.32× | |
| Career Orientation | POWER | 0.54× | |
| Creativity | OPEN | 0.56× |
Michael van Gerwen has an estimated audience of 601,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
25.3% of Michael van Gerwen fans are female, 74.7% are male, with an average age of 36.5 years.
Michael van Gerwen fans show strongest brand affinity for Luke Littler (60.86×), Gary Anderson (darts player) (83.94×), and Peter Wright (darts player) (90.36×) over the country average.
Michael van Gerwen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Michael van Gerwen itself, the audience over-indexes on Gary Anderson (darts player) (83.94×), Peter Wright (darts player) (90.36×), Luke Humphries (69.51×), and Darts News (93.06×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Michael van Gerwen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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