Rascasse Audience Intelligence

Michael van Gerwen Audience in Germany

A data profile of the people who buy, follow and care about Michael van Gerwen in Germany — modelled from more than twelve digital signal sources. Michael van Gerwen has an estimated audience of 601,481 people in Germany.

The average Michael van Gerwen fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Luke Littler, Gary Anderson (darts player), Peter Wright (darts player), with strongest over-indexing on Luke Littler (60.86× the country average).

Demographically, the Michael van Gerwen audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michael van Gerwen fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Luke Littler.

Category: Sports · Type: Person · Subtype: Darts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael van Gerwen profile in Germany.

Audience size
601K
in Germany
Gender
25.3%
74.7% male
Age
36.5
average years
Country rank
#10075
Person in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael van Gerwen fans

25.3% are female, 74.7% are male, average age 36.5.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Michael van Gerwen audience in Germany
MetricValue
Female25.3%
Male74.7%
Average age36.5
Estimated audience size601,481
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Michael van Gerwen audience in Germany
Age bracketShare%
16-1923%
20-2924%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Michael van Gerwen audience comes from Germany.

Worldwide audience distribution share by country for Michael van Gerwen
CountryShare
Netherlands39.1%
Germany20.9%
United Kingdom17.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael van Gerwen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michael van Gerwen fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.28×
02Sachsen~40K1.22×
03Saarland~9K1.20×
04Nordrhein-Westfalen~200K1.10×
05Rheinland-Pfalz~30K1.10×
06Thüringen~20K1.08×
07Schleswig-Holstein~20K1.04×
08Sachsen-Anhalt~20K1.04×
09Mecklenburg-Vorpommern~10K1.04×
10Bayern~100K0.95×
11Brandenburg~20K0.94×
12Hessen~40K0.89×
13Baden-Württemberg~70K0.85×
14Hamburg~10K0.84×
15Bremen~4K0.81×
16Berlin~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Michael van Gerwen, Germany
0.66×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael van Gerwen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael van Gerwen audience
#·InterestCategoryAffinity×
01Raymond van BarneveldSports93.20×
02Darts NewsSports93.06×
03Peter Wright (darts player)Sports90.36×
04Gary Anderson (darts player)Sports83.94×
05Luke HumphriesSports69.51×
06Phil Taylor (darts player)Sports69.51×
07Luke LittlerSports60.86×
08Gabriel ClemensSports47.22×
09Gerwyn PriceSports38.02×
10DartsSports20.00×
11Leon GoretzkaSports14.16×
12Lindsey VonnSports10.36×
13Franziska PreußSports9.53×
14TransfermarktSports9.07×
15Sport BildSports8.63×
163. LigaSports8.42×
17Dynamo DresdenSports8.33×
18SV Werder BremenSports6.36×
19SportschauSports6.16×
202. BundesligaSports5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael van Gerwen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Michael van Gerwen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Need for SecurityCONSERVATISM1.34×
Convenience OrientationPREMIUM1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Michael van Gerwen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.32×
Career OrientationPOWER0.54×
CreativityOPEN0.56×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Michael van Gerwen have in Germany?

Michael van Gerwen has an estimated audience of 601,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Michael van Gerwen fans?

25.3% of Michael van Gerwen fans are female, 74.7% are male, with an average age of 36.5 years.

03

Which brands do Michael van Gerwen fans like most?

Michael van Gerwen fans show strongest brand affinity for Luke Littler (60.86×), Gary Anderson (darts player) (83.94×), and Peter Wright (darts player) (90.36×) over the country average.

04

Where do Michael van Gerwen fans live in Germany?

Michael van Gerwen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Michael van Gerwen fans also like?

Beyond Michael van Gerwen itself, the audience over-indexes on Gary Anderson (darts player) (83.94×), Peter Wright (darts player) (90.36×), Luke Humphries (69.51×), and Darts News (93.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael van Gerwen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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