Darts News Audience in Germany

Darts News has an estimated audience of 281,416 people in Germany. 28.1% are female, 71.9% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Luke Littler, PDC World Championship Darts, IHF World Men's Handball Championship, Dart (programming language), Borussia Dortmund.
The average Darts News fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Luke Littler, PDC World Championship Darts, IHF World Men's Handball Championship, with strongest over-indexing on Luke Littler (17.26× the country average). Demographically, the Darts News audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Darts
Demographics of Darts News fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 34.1 |
| Estimated audience size | 281,416 |
Audience persona
The typical Darts News fan in Germany is more male, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Luke Littler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,017 | 1.17× |
| Bayern | 35,226 | 0.78× |
| Niedersachsen | 33,822 | 1.24× |
| Baden-Württemberg | 29,829 | 0.78× |
| Hessen | 25,832 | 1.2× |
| Rheinland-Pfalz | 23,080 | 1.64× |
| Schleswig-Holstein | 14,830 | 1.47× |
| Sachsen | 14,810 | 1.07× |
| Sachsen-Anhalt | 10,724 | 1.47× |
| Berlin | 5,567 | 0.44× |
| Mecklenburg-Vorpommern | 5,148 | 0.96× |
| Saarland | 4,983 | 1.44× |
| Brandenburg | 3,408 | 0.39× |
| Hamburg | 2,979 | 0.47× |
| Bremen | 2,924 | 1.21× |
| Thüringen | 1,923 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luke Littler | 17.26× | Sports |
| PDC World Championship Darts | 23.95× | Sports |
| IHF World Men's Handball Championship | 7.49× | Sports |
| Dart (programming language) | 23.55× | Technology & Electronics |
| Borussia Dortmund | 2.52× | Sports |
| Real Madrid C.F. | 4.14× | Sports |
| CHECK24 | 4.24× | Business & Career |
| 2. Bundesliga | 4.01× | Sports |
| Eintracht Frankfurt | 3.73× | Sports |
| Peter Wright (darts player) | 22.08× | Sports |
| Darts | 9.26× | Sports |
| 3. Liga | 5.6× | Sports |
| Cue sports | 14.03× | Sports |
| DFB-Pokal | 5.89× | Sports |
| Entertainment | 2× | Movies & TV |
| Michael van Gerwen | 15.65× | Sports |
| UEFA Champions League | 2.84× | Sports |
| Premier League Darts | 22.04× | Sports |
| Sports | 2.06× | Sports |
| Gerwyn Price | 18.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.12 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
| Luxury Orientation | PREMIUM | 1 |
| Patriotism | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.2% |
| United Kingdom | 32.6% |
| Netherlands | 5.4% |
See Darts News audiences in other countries
More Darts audiences in Germany
- Luke Littler (2,564,861)
- Grand Slam of Darts (1,537,272)
- PDC World Championship Darts (905,241)
- Michael van Gerwen (633,839)
- Luke Humphries (550,717)
Frequently asked questions
How many fans does Darts News have in Germany?
Darts News has an estimated audience of 281,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Darts News fans?
28.1% of Darts News fans are female, 71.9% are male, with an average age of 34.1 years.
Which brands do Darts News fans like most?
Darts News fans show strongest brand affinity for Luke Littler (17.26×), PDC World Championship Darts (23.95×), and IHF World Men's Handball Championship (7.49×) over the country average.
Where do Darts News fans live in Germany?
Darts News fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,017), Bayern (reach 35,226), and Niedersachsen (reach 33,822). These three regions account for the largest share of the active audience.
What other brands do Darts News fans also like?
Beyond Darts News itself, the audience over-indexes on PDC World Championship Darts (23.95×), IHF World Men's Handball Championship (7.49×), Dart (programming language) (23.55×), and Borussia Dortmund (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Darts News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.