A data profile of the people who buy, follow and care about Luke Littler in United Kingdom — modelled from more than twelve digital signal sources. Luke Littler has an estimated audience of 4,014,994 people in United Kingdom.
The average Luke Littler fan in United Kingdom is 40.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Michael van Gerwen, Gary Anderson (darts player), Darts, with strongest over-indexing on Michael van Gerwen (56.03× the country average).
Demographically, the Luke Littler audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Luke Littler fan in United Kingdom is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Michael van Gerwen.
The key figures that characterise the Luke Littler profile in United Kingdom.
29.1% are female, 70.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 40.3 |
| Estimated audience size | 4,014,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Luke Littler audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 40.3% |
| Germany | 25.5% |
| Netherlands | 5.0% |
Where the Luke Littler audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.48× | |
| 02 | North East | ~200K | 1.40× | |
| 03 | West Midlands | ~200K | 1.37× | |
| 04 | Northern Ireland | ~100K | 1.08× | |
| 05 | Wales | ~200K | 1.07× | |
| 06 | England | ~3M | 0.93× | |
| 07 | Scotland | ~300K | 0.91× | |
| 08 | North West | ~400K | 0.85× | |
| 09 | East Midlands | ~200K | 0.77× | |
| 10 | South West | ~200K | 0.75× | |
| 11 | South East | ~400K | 0.73× | |
| 12 | East of England | ~200K | 0.66× |
The strongest cross-interests of the Luke Littler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael van Gerwen | Sports | 56.03× | ||
| 02 | Gary Anderson (darts player) | Sports | 43.15× | ||
| 03 | Peter Wright (darts player) | Sports | 37.11× | ||
| 04 | British Darts Organisation | Sports | 30.44× | ||
| 05 | Darts | Sports | 13.34× | ||
| 06 | Gwendoline Christie | Movies & TV | 9.76× | ||
| 07 | Snooker | Sports | 7.09× | ||
| 08 | Ronnie O'Sullivan | Sports | 6.27× | ||
| 09 | Boylesports | Games | 4.14× | ||
| 10 | Sports betting | Games | 3.74× | ||
| 11 | Betfair | Games | 3.73× | ||
| 12 | Sky Bet | Games | 3.13× | ||
| 13 | Wikipedia | Internet & Social Media | 2.76× | ||
| 14 | Racing Post | Sports | 2.74× | ||
| 15 | William Hill (bookmaker) | Games | 2.67× | ||
| 16 | Breaking news | Movies & TV | 2.46× | ||
| 17 | Premier League | Sports | 2.37× | ||
| 18 | FIFA World Cup | Sports | 2.34× | ||
| 19 | Betfred | Games | 2.26× | ||
| 20 | UEFA Champions League | Sports | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.67× |
Luke Littler has an estimated audience of 4,014,994 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
29.1% of Luke Littler fans are female, 70.9% are male, with an average age of 40.3 years.
Luke Littler fans show strongest brand affinity for Michael van Gerwen (56.03×), Gary Anderson (darts player) (43.15×), and Darts (13.34×) over the country average.
Luke Littler fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Luke Littler itself, the audience over-indexes on Gary Anderson (darts player) (43.15×), Darts (13.34×), Peter Wright (darts player) (37.11×), and FIFA World Cup (2.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Luke Littler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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