Rascasse Audience Intelligence

Darts Audience in United States

A data profile of the people who buy, follow and care about Darts in United States — modelled from more than twelve digital signal sources. Darts has an estimated audience of 6,543,276 people in United States.

#77among Sport in United States#3170among Topic in United States#450in Sports

The average Darts fan in United States is 32.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Ultimate Fighting Championship, AutoZone, Humour, with strongest over-indexing on Ultimate Fighting Championship (2.68× the country average).

Demographically, the Darts audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Darts fan in United States is more male, around 32.3 years old, with strong Social Media Usage tendencies and a notable affinity for Ultimate Fighting Championship.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Darts profile in United States.

Audience size
6.5M
in United States
Gender
42.6%♀
57.4% male
Age
32.3
average years
Country rank
#5320
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Darts fans

42.6% are female, 57.4% are male, average age 32.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Darts audience in United States
MetricValue
Female42.6%
Male57.4%
Average age32.3
Estimated audience size6,543,276
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Darts audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Darts audience comes from United States.

Worldwide audience distribution share by country for Darts
CountryShare
United States29.7%
United Kingdom10.1%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Darts audience in United States is strongest.

Fig. 05

Top regions by affinity

Darts fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~80K4.68×
02Texas~2M3.19×
03Iowa~100K2.63×
04Arkansas~60K1.15×
05New Hampshire~30K1.07×
06North Dakota~10K1.04×
07South Dakota~20K1.03×
08Minnesota~100K1.02×
09Illinois~200K1.00×
10New York~400K0.99×
11Washington, District of Columbia~20K0.99×
12Hawaii~30K0.97×
13Massachusetts~100K0.95×
14Washington~100K0.93×
15Colorado~100K0.93×
16Nebraska~30K0.93×
17Pennsylvania~200K0.92×
18Kentucky~80K0.92×
19Oklahoma~70K0.91×
20Vermont~10K0.90×
21Wisconsin~90K0.88×
22Alaska~10K0.88×
23California~600K0.87×
24Kansas~40K0.86×
25Michigan~100K0.85×
26Missouri~90K0.84×
27Virginia~100K0.81×
28Arizona~100K0.81×
29Idaho~30K0.81×
30Ohio~200K0.80×
31Indiana~100K0.80×
32Louisiana~70K0.80×
33Maine~20K0.80×
34Montana~10K0.80×
35Georgia~200K0.79×
36New Jersey~100K0.78×
37Oregon~60K0.78×
38Nevada~50K0.78×
39Mississippi~40K0.78×
40West Virginia~20K0.77×
41New Mexico~20K0.76×
42Florida~300K0.75×
43Connecticut~50K0.75×
44Rhode Island~20K0.73×
45Utah~40K0.72×
46North Carolina~100K0.71×
47Tennessee~90K0.69×
48South Carolina~70K0.69×
49Maryland~80K0.68×
50Alabama~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Darts, United States
0.67×1.00×4.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Darts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Darts audience
#·InterestCategoryAffinity×
01Practical jokeInternet & Social Media4.48×
02Charlie SheenMovies & TV4.17×
03Viral marketingBusiness & Career3.32×
04BPCars & Mobility3.17×
05Advance Auto PartsCars & Mobility2.69×
06Ultimate Fighting ChampionshipSports2.68×
07Credit KarmaBusiness & Career2.53×
08Little CaesarsFood & Beverages2.42×
09Projection screenTechnology & Electronics2.26×
10AutoZoneCars & Mobility2.21×
11Mixed martial artsSports2.20×
12AT&TTechnology & Electronics1.92×
13GamblingGames1.77×
14ESPNMovies & TV1.72×
15T-MobileTechnology & Electronics1.61×
16Wells FargoBusiness & Career1.60×
17Video on demandMovies & TV1.60×
18Stand-up comedyMovies & TV1.57×
19HumourLiterature1.51×
20BroadcastingMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Darts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Darts audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.21×
Need for SecurityCONSERVATISM1.15×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Darts audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
MindfulnessBALANCE0.53×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Darts have in United States?

Darts has an estimated audience of 6,543,276 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Darts fans?

42.6% of Darts fans are female, 57.4% are male, with an average age of 32.3 years.

03

Which brands do Darts fans like most?

Darts fans show strongest brand affinity for Ultimate Fighting Championship (2.68×), AutoZone (2.21×), and Humour (1.51×) over the country average.

04

Where do Darts fans live in United States?

Darts fans in United States are most concentrated in Texas (reach ~2M), California (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Darts fans also like?

Beyond Darts itself, the audience over-indexes on AutoZone (2.21×), Humour (1.51×), Little Caesars (2.42×), and Advance Auto Parts (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Darts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Darts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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