Darts Audience in United States

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Darts has an estimated audience of 6,543,276 people in United States. 42.6% are female, 57.4% are male, average age 32.3. Top regions: Texas, California, New York. Top brand affinities: AutoZone, Ultimate Fighting Championship, LinkedIn, Humour, Little Caesars.

The average Darts fan in United States is 32.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include AutoZone, Ultimate Fighting Championship, LinkedIn, with strongest over-indexing on AutoZone (2.21× the country average). Demographically, the Darts audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Darts fans

Demographic split for Darts audience in United States
MetricValue
Female42.6%
Male57.4%
Average age32.3
Estimated audience size6,543,276

Audience persona

The typical Darts fan in United States is more male, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Darts in United States
RegionReachAffinity
Texas1,968,4283.5×
California636,5490.88×
New York347,1830.95×
Florida344,9540.78×
Illinois232,0431.06×
Pennsylvania184,2800.84×
Georgia164,3450.82×
Ohio162,0480.8×
Iowa159,9932.97×
Michigan149,5000.87×
North Carolina139,4650.71×
Virginia134,7450.85×
Massachusetts130,4581.01×
Washington124,8120.95×
New Jersey111,7220.67×
Arizona106,4140.8×
Colorado100,1780.97×
Minnesota96,1011.03×
Indiana94,2220.79×
Tennessee91,4380.7×
Delaware88,9764.93×
Wisconsin84,6380.86×
Missouri82,6850.78×
Kentucky75,3030.92×
Maryland72,6880.65×
Oklahoma67,6810.93×
Louisiana67,3960.8×
South Carolina65,7860.67×
Oregon61,0400.81×
Alabama57,7270.63×
Arkansas53,5280.99×
Nevada49,2860.78×
Connecticut45,1030.69×
Kansas40,6910.79×
Mississippi39,8330.74×
Utah38,2900.65×
Nebraska28,9390.88×
New Hampshire27,7241.08×
Hawaii26,5610.94×
Idaho24,3450.74×
New Mexico23,8880.73×
Washington, District of Columbia20,8791.06×
West Virginia19,9800.66×
Maine16,4940.7×
South Dakota14,2970.95×
Rhode Island13,9650.67×
North Dakota12,8180.95×
Montana12,6740.7×
Alaska11,0770.79×
Vermont9,3380.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darts audience
BrandAffinityCategory
AutoZone2.21×Cars & Mobility
Ultimate Fighting Championship2.68×Sports
LinkedIn1.82×Internet & Social Media
Humour1.51×Literature
Little Caesars2.42×Food & Beverages
Mixed martial arts2.2×Sports
Advance Auto Parts2.69×Cars & Mobility
Viral marketing3.32×Business & Career
Wells Fargo1.6×Business & Career
T-Mobile1.61×Technology & Electronics
Practical joke4.48×Internet & Social Media
Gambling1.77×Games
Projection screen2.26×Technology & Electronics
Broadcasting1.5×Movies & TV
AT&T1.92×Technology & Electronics
Credit Karma2.53×Business & Career
BP3.17×Cars & Mobility
Stand-up comedy1.57×Movies & TV
ESPN1.72×Movies & TV
Charlie Sheen4.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darts audience
TraitClusterScore
ExtroversionTHRILL1.34
Social Media UsageJOY1.06
Convenience OrientationPREMIUM1.05
Early Adopter MentalityPOWER1.01
IndividualismJOY1
Urban LifestyleOPEN0.92

Worldwide distribution

Worldwide audience distribution share by country for Darts
CountryShare
United States29.8%
United Kingdom10.1%
Germany9.4%

See Darts audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Darts have in United States?

Darts has an estimated audience of 6,543,276 people in United States, concentrated in Texas and California.

What is the gender split and age of Darts fans?

42.6% of Darts fans are female, 57.4% are male, with an average age of 32.3 years.

Which brands do Darts fans like most?

Darts fans show strongest brand affinity for AutoZone (2.21×), Ultimate Fighting Championship (2.68×), and LinkedIn (1.82×) over the country average.

Where do Darts fans live in United States?

Darts fans in United States are most concentrated in Texas (reach 1,968,428), California (reach 636,549), and New York (reach 347,183). These three regions account for the largest share of the active audience.

What other brands do Darts fans also like?

Beyond Darts itself, the audience over-indexes on Ultimate Fighting Championship (2.68×), LinkedIn (1.82×), Humour (1.51×), and Little Caesars (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.