American Hockey League Audience in United States

American Hockey League logo

American Hockey League has an estimated audience of 868,700 people in United States. 35.8% are female, 64.2% are male, average age 41.8. Top regions: Pennsylvania, New York, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Sidney Crosby.

The average American Hockey League fan in United States is 41.8 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the American Hockey League audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of American Hockey League fans

Demographic split for American Hockey League audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.8
Estimated audience size868,700

Audience persona

The typical American Hockey League fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for American Hockey League in United States
RegionReachAffinity
Pennsylvania91,9333.14×
New York89,7831.85×
California79,0270.83×
Ohio49,2511.84×
Michigan44,7901.97×
Massachusetts42,0492.46×
Florida37,4900.64×
Illinois33,8891.17×
Texas31,3870.42×
Connecticut25,4182.92×
Wisconsin25,0791.92×
New Jersey20,1780.91×
Arizona19,4641.1×
North Carolina19,2160.74×
Virginia19,0480.9×
Maryland16,6831.12×
Minnesota16,3491.31×
Washington16,0580.92×
Colorado13,9931.02×
Missouri10,1450.72×
Indiana10,1440.64×
South Carolina9,9240.76×
Georgia9,8800.37×
Tennessee9,5550.55×
Nevada9,1941.09×
Utah8,7811.13×
Rhode Island8,3273.01×
Iowa7,0180.98×
New Hampshire5,1571.51×
Oregon4,8620.49×
Maine3,9571.27×
Louisiana3,9230.35×
Kentucky3,8260.35×
Oklahoma3,4550.36×
Alabama3,2920.27×
Kansas2,9380.43×
Idaho2,6060.6×
Delaware2,2300.93×
West Virginia2,2060.55×
Washington, District of Columbia2,0850.8×
Nebraska1,9870.46×
North Dakota1,9301.08×
Arkansas1,7670.25×
Alaska1,5870.85×
Montana1,5620.65×
Vermont1,5261×
South Dakota1,4980.75×
New Mexico1,4410.33×
Hawaii1,4030.38×
Mississippi1,3670.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Hockey League audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Sidney Crosby23.87×Sports
Income tax13.19×Business & Career
Wayne Gretzky18.76×Sports
Vera Farmiga20×Movies & TV
Connor McDavid21.97×Sports
North American Hockey League54.55×Sports
Will Poulter12.01×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Texas Longhorns baseball19.19×Sports
Katharine McPhee20×Movies & TV
Bauer Hockey20.51×Sports
Houston Astros5.87×Sports
Calgary Flames17.21×Sports
FC Bayern Munich4.5×Sports
Seattle Mariners5.03×Sports
Planet Fitness2.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Hockey League audience
TraitClusterScore
PatriotismCONSERVATISM1.92
TraditionCONSERVATISM1.29
IndividualismJOY1.26
Risk AppetiteTHRILL1.21
Community OrientationOPEN1.19
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for American Hockey League
CountryShare
United States61.0%
Canada17.3%
United Kingdom3.6%

See American Hockey League audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does American Hockey League have in United States?

American Hockey League has an estimated audience of 868,700 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of American Hockey League fans?

35.8% of American Hockey League fans are female, 64.2% are male, with an average age of 41.8 years.

Which brands do American Hockey League fans like most?

American Hockey League fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do American Hockey League fans live in United States?

American Hockey League fans in United States are most concentrated in Pennsylvania (reach 91,933), New York (reach 89,783), and California (reach 79,027). These three regions account for the largest share of the active audience.

What other brands do American Hockey League fans also like?

Beyond American Hockey League itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Sidney Crosby (23.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.