American Hockey League Audience in United States

American Hockey League logo

American Hockey League has an estimated audience of 868,700 people in United States. 35.8% are female, 64.2% are male, average age 41.8. Top regions: Pennsylvania, New York, California. Top brand affinities: Home equity, Minnesota, Alaska, Nebraska, Pro-Ject.

The average American Hockey League fan in United States is 41.8 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Home equity, Minnesota, Alaska, with strongest over-indexing on Home equity (12.01× the country average). Demographically, the American Hockey League audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of American Hockey League fans

Demographic split for American Hockey League audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.8
Estimated audience size868,700

Audience persona

The typical American Hockey League fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for American Hockey League in United States
RegionReachAffinity
Pennsylvania91,9333.14×
New York89,7831.85×
California79,0270.83×
Ohio49,2511.84×
Michigan44,7901.97×
Massachusetts42,0492.46×
Florida37,4900.64×
Illinois33,8891.17×
Texas31,3870.42×
Connecticut25,4182.92×
Wisconsin25,0791.92×
New Jersey20,1780.91×
Arizona19,4641.1×
North Carolina19,2160.74×
Virginia19,0480.9×
Maryland16,6831.12×
Minnesota16,3491.31×
Washington16,0580.92×
Colorado13,9931.02×
Missouri10,1450.72×
Indiana10,1440.64×
South Carolina9,9240.76×
Georgia9,8800.37×
Tennessee9,5550.55×
Nevada9,1941.09×
Utah8,7811.13×
Rhode Island8,3273.01×
Iowa7,0180.98×
New Hampshire5,1571.51×
Oregon4,8620.49×
Maine3,9571.27×
Louisiana3,9230.35×
Kentucky3,8260.35×
Oklahoma3,4550.36×
Alabama3,2920.27×
Kansas2,9380.43×
Idaho2,6060.6×
Delaware2,2300.93×
West Virginia2,2060.55×
Washington, District of Columbia2,0850.8×
Nebraska1,9870.46×
North Dakota1,9301.08×
Arkansas1,7670.25×
Alaska1,5870.85×
Montana1,5620.65×
Vermont1,5261×
South Dakota1,4980.75×
New Mexico1,4410.33×
Hawaii1,4030.38×
Mississippi1,3670.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Hockey League audience
BrandAffinityCategory
Home equity12.01×Home & Garden
Minnesota6.95×Travel & Leisure
Alaska4.51×Travel & Leisure
Nebraska5.78×Travel & Leisure
Pro-Ject7.52×Music & Radio
Product design3.41×Business & Career
Sinaloa6.24×Travel & Leisure
Justice4.48×Politics & Society
Google Analytics6.89×Internet & Social Media
Morphine (band)10.83×Music & Radio
Dog breed1.56×Pets & Animals
Kerala7.92×Travel & Leisure
Sailor5.38×Travel & Leisure
Rajasthan17.21×Travel & Leisure
Electrolyte4.81×Health
Kanchanaburi Rajabhat University54.55×Business & Career
Jonathan Davis8.3×Music & Radio
3D printing1.87×Technology & Electronics
Google Wallet5.18×Technology & Electronics
Captain America (1990 film)3.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Hockey League audience
TraitClusterScore
PatriotismCONSERVATISM1.92
TraditionCONSERVATISM1.29
IndividualismJOY1.26
Risk AppetiteTHRILL1.21
Community OrientationOPEN1.19
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for American Hockey League
CountryShare
United States61.0%
Canada17.3%
United Kingdom3.6%

See American Hockey League audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does American Hockey League have in United States?

American Hockey League has an estimated audience of 868,700 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of American Hockey League fans?

35.8% of American Hockey League fans are female, 64.2% are male, with an average age of 41.8 years.

Which brands do American Hockey League fans like most?

American Hockey League fans show strongest brand affinity for Home equity (12.01×), Minnesota (6.95×), and Alaska (4.51×) over the country average.

Where do American Hockey League fans live in United States?

American Hockey League fans in United States are most concentrated in Pennsylvania (reach 91,933), New York (reach 89,783), and California (reach 79,027). These three regions account for the largest share of the active audience.

What other brands do American Hockey League fans also like?

Beyond American Hockey League itself, the audience over-indexes on Minnesota (6.95×), Alaska (4.51×), Nebraska (5.78×), and Pro-Ject (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Hockey League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.