coffee shop Audience in Germany
coffee shop has an estimated audience of 499,249 people in Germany. 52.6% are female, 47.4% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Corfu (regional unit), Klezmer, Progressive rock, Gil Ofarim, Collectable.
The average coffee shop fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Corfu (regional unit), Klezmer, Progressive rock, with strongest over-indexing on Corfu (regional unit) (16.74× the country average). Demographically, the coffee shop audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of coffee shop fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.3 |
| Estimated audience size | 499,249 |
Audience persona
The typical coffee shop fan in Germany is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,924 | 1.6× |
| Bayern | 82,824 | 1.03× |
| Berlin | 64,095 | 2.87× |
| Baden-Württemberg | 56,599 | 0.83× |
| Niedersachsen | 52,233 | 1.08× |
| Hessen | 46,768 | 1.23× |
| Rheinland-Pfalz | 25,435 | 1.02× |
| Hamburg | 15,252 | 1.35× |
| Sachsen | 14,090 | 0.58× |
| Brandenburg | 9,627 | 0.62× |
| Schleswig-Holstein | 9,613 | 0.54× |
| Sachsen-Anhalt | 6,523 | 0.5× |
| Thüringen | 5,634 | 0.44× |
| Bremen | 5,365 | 1.26× |
| Mecklenburg-Vorpommern | 3,936 | 0.41× |
| Saarland | 3,919 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 16.74× | Travel & Leisure |
| Klezmer | 33.85× | Music & Radio |
| Progressive rock | 2.7× | Music & Radio |
| Gil Ofarim | 1.57× | Music & Radio |
| Collectable | 1.97× | Kids & Family |
| Video izle | 3.64× | |
| Nurse education | 2.58× | Kids & Family |
| Natural rubber | 2.17× | Cars & Mobility |
| Picnic | 3.36× | Kids & Family |
| Assassin's Creed: Bloodlines | 6.16× | Games |
| Commercial mortgage | 1.6× | Business & Career |
| Eco Friendly Living | 2.81× | Home & Garden |
| Anton Hofreiter | 3.65× | Politics & Society |
| Fantasy Earth: Zero | 4.36× | Games |
| Buddy – The Buddy Holly Story | 3.19× | Music & Radio |
| Motorhome stopover | 3.86× | Travel & Leisure |
| Liberace | 3.6× | Music & Radio |
| Regional styles of Mexican music | 4.44× | Music & Radio |
| Sixx | 1.83× | Movies & TV |
| Electrolyte | 5.59× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.89 |
| Travelling | THRILL | 1.9 |
| Urban Lifestyle | OPEN | 1.83 |
| Sports Activity | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 12.4% |
| Indonesia | 10.9% |
See coffee shop audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does coffee shop have in Germany?
coffee shop has an estimated audience of 499,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of coffee shop fans?
52.6% of coffee shop fans are female, 47.4% are male, with an average age of 36.3 years.
Which brands do coffee shop fans like most?
coffee shop fans show strongest brand affinity for Corfu (regional unit) (16.74×), Klezmer (33.85×), and Progressive rock (2.7×) over the country average.
Where do coffee shop fans live in Germany?
coffee shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,924), Bayern (reach 82,824), and Berlin (reach 64,095). These three regions account for the largest share of the active audience.
What other brands do coffee shop fans also like?
Beyond coffee shop itself, the audience over-indexes on Klezmer (33.85×), Progressive rock (2.7×), Gil Ofarim (1.57×), and Collectable (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for coffee shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.