Rascasse Audience Intelligence

coffee shop Audience in Germany

A data profile of the people who buy, follow and care about coffee shop in Germany — modelled from more than twelve digital signal sources. coffee shop has an estimated audience of 499,249 people in Germany.

#192among Touchpoint in Germany#568in Food & Beverages

The average coffee shop fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Mocaccino, Specialty coffee, Jennifer Aniston, with strongest over-indexing on Mocaccino (50.16× the country average).

Demographically, the coffee shop audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical coffee shop fan in Germany is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Mocaccino.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the coffee shop profile in Germany.

Audience size
499K
in Germany
Gender
52.6%♀
47.4% male
Age
36.3
average years
Country rank
#11765
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of coffee shop fans

52.6% are female, 47.4% are male, average age 36.3.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for coffee shop audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age36.3
Estimated audience size499,249
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the coffee shop audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

4.0%

of the worldwide coffee shop audience comes from Germany.

Worldwide audience distribution share by country for coffee shop
CountryShare
United States18.7%
Japan12.3%
Indonesia10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the coffee shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

coffee shop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.56×
02Hessen~70K1.90×
03Nordrhein-Westfalen~200K1.39×
04Rheinland-Pfalz~30K1.21×
05Hamburg~10K1.16×
06Bremen~4K1.03×
07Bayern~80K1.00×
08Niedersachsen~50K0.97×
09Baden-Württemberg~60K0.83×
10Saarland~4K0.68×
11Brandenburg~10K0.65×
12Sachsen-Anhalt~8K0.63×
13Schleswig-Holstein~10K0.62×
14Sachsen~10K0.59×
15Thüringen~7K0.55×
16Mecklenburg-Vorpommern~5K0.51×
Fig. 06

Affinity by region

Affinity by region — coffee shop, Germany
0.51×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the coffee shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for coffee shop audience
#·InterestCategoryAffinity×
01Kopi LuwakFood & Beverages69.12×
02MocaccinoFood & Beverages50.16×
03French pressHome & Garden45.51×
04Specialty coffeeFood & Beverages24.45×
05Lisa KudrowMovies & TV24.13×
06Arabic coffeeFood & Beverages23.01×
07Mila KunisMovies & TV20.00×
08Gordon RamseyFood & Beverages20.00×
09David SchwimmerMovies & TV20.00×
10Matthew PerryMovies & TV20.00×
11LavazzaFood & Beverages19.05×
12Jennifer AnistonMovies & TV18.31×
13NescaféFood & Beverages15.82×
14NespressoFood & Beverages11.35×
15Personalised GiftsHome & Garden8.22×
16CappuccinoFood & Beverages7.10×
17StarbucksFood & Beverages6.57×
18Peter HahnFashion & Accessoires6.45×
19HugendubelShopping3.51×
20KauflandShopping3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the coffee shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by coffee shop audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.77×
TravellingTHRILL1.76×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by coffee shop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.73×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does coffee shop have in Germany?

coffee shop has an estimated audience of 499,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of coffee shop fans?

52.6% of coffee shop fans are female, 47.4% are male, with an average age of 36.3 years.

03

Which brands do coffee shop fans like most?

coffee shop fans show strongest brand affinity for Mocaccino (50.16×), Specialty coffee (24.45×), and Jennifer Aniston (18.31×) over the country average.

04

Where do coffee shop fans live in Germany?

coffee shop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do coffee shop fans also like?

Beyond coffee shop itself, the audience over-indexes on Specialty coffee (24.45×), Jennifer Aniston (18.31×), Arabic coffee (23.01×), and Mila Kunis (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See coffee shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for coffee shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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