French press Audience in United States

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French press has an estimated audience of 658,484 people in United States. 53.5% are female, 46.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: coffee shop, Dutch Bros. Coffee, Coffee lovers, Trout, Drip brew.

The average French press fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include coffee shop, Dutch Bros. Coffee, Coffee lovers, with strongest over-indexing on coffee shop (43.09× the country average). Demographically, the French press audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of French press fans

Demographic split for French press audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.0
Estimated audience size658,484

Audience persona

The typical French press fan in United States is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for coffee shop.

Top regions in United States

Top regions ranked by reach for French press in United States
RegionReachAffinity
California77,3481.07×
Texas50,1190.89×
Florida37,5420.84×
New York35,8540.97×
Louisiana23,7752.8×
Colorado22,2912.15×
New Jersey22,2621.33×
Pennsylvania21,8400.99×
Illinois21,1310.96×
North Carolina17,6030.89×
Ohio17,0470.84×
Virginia16,7331.04×
Georgia16,5920.82×
Massachusetts15,9871.23×
Michigan15,0420.87×
Washington14,2811.08×
Maryland12,9591.14×
Oregon12,8751.71×
Tennessee11,8390.9×
Arizona11,1760.83×
Wisconsin11,0291.11×
Indiana10,4590.87×
Missouri9,2180.87×
Minnesota8,5690.91×
South Carolina7,8900.8×
Alabama6,9120.75×
Oklahoma6,4690.88×
Kentucky6,3780.77×
Connecticut5,8550.89×
Utah5,0930.86×
Nevada4,9360.78×
Kansas4,7790.92×
Arkansas4,5070.83×
Iowa4,4570.82×
Mississippi3,6200.67×
Idaho3,3191.01×
New Mexico2,9940.91×
Hawaii2,9411.04×
Nebraska2,8500.86×
New Hampshire2,5560.99×
Maine2,4571.04×
Washington, District of Columbia2,3651.19×
West Virginia2,3090.75×
Montana2,0981.15×
Rhode Island1,8190.87×
Alaska1,3500.96×
Delaware1,2660.7×
South Dakota1,2050.79×
Vermont1,1561×
North Dakota1,0690.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French press audience
BrandAffinityCategory
coffee shop43.09×Food & Beverages
Dutch Bros. Coffee11.52×Food & Beverages
Coffee lovers22.3×Food & Beverages
Trout13.26×Pets & Animals
Drip brew30.81×Food & Beverages
Barista17.37×Food & Beverages
Weight loss (Fitness And wellness)4×Health
Mocaccino18.04×Food & Beverages
Hot dog9.55×Food & Beverages
Freeware5.35×Technology & Electronics
Caffè Nero32.86×Food & Beverages
Physical therapy5.36×Business & Career
Human swimming8.02×Sports
Belief4.65×Politics & Society
Nespresso9.71×Food & Beverages
Native american culture in the united states4.86×Politics & Society
Cognition3.98×Health
Audience3.61×Business & Career
Coffee cup11.82×Home & Garden
NBC News4.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French press audience
TraitClusterScore
SustainabilityBALANCE2.4
Design AffinityPREMIUM2.3
IndulgenceJOY2.06
Healthy LifestyleBALANCE1.6
TravellingTHRILL1.57
Price SensitivityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for French press
CountryShare
United States18.5%
United Kingdom4.5%
Japan4.5%

See French press audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does French press have in United States?

French press has an estimated audience of 658,484 people in United States, concentrated in California and Texas.

What is the gender split and age of French press fans?

53.5% of French press fans are female, 46.5% are male, with an average age of 43.0 years.

Which brands do French press fans like most?

French press fans show strongest brand affinity for coffee shop (43.09×), Dutch Bros. Coffee (11.52×), and Coffee lovers (22.3×) over the country average.

Where do French press fans live in United States?

French press fans in United States are most concentrated in California (reach 77,348), Texas (reach 50,119), and Florida (reach 37,542). These three regions account for the largest share of the active audience.

What other brands do French press fans also like?

Beyond French press itself, the audience over-indexes on Dutch Bros. Coffee (11.52×), Coffee lovers (22.3×), Trout (13.26×), and Drip brew (30.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for French press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.