Rascasse Audience Intelligence

French press Audience in United States

A data profile of the people who buy, follow and care about French press in United States — modelled from more than twelve digital signal sources. French press has an estimated audience of 658,484 people in United States.

#10286among Topic in United States#1330in Home & Garden

The average French press fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include coffee shop, Dutch Bros. Coffee, Coffee lovers, with strongest over-indexing on coffee shop (43.09× the country average).

Demographically, the French press audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical French press fan in United States is balanced, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for coffee shop.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French press profile in United States.

Audience size
658K
in United States
Gender
53.5%♀
46.5% male
Age
43.0
average years
Country rank
#31016
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French press fans

53.5% are female, 46.5% are male, average age 43.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for French press audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.0
Estimated audience size658,484
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the French press audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

17.6%

of the worldwide French press audience comes from United States.

Worldwide audience distribution share by country for French press
CountryShare
United States17.6%
United Kingdom4.3%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French press audience in United States is strongest.

Fig. 05

Top regions by affinity

French press fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K2.45×
02New Jersey~40K2.19×
03Colorado~20K1.98×
04Maryland~20K1.57×
05Oregon~10K1.55×
06Washington, District of Columbia~3K1.28×
07Massachusetts~20K1.17×
08Montana~2K1.14×
09Maine~3K1.11×
10Vermont~1K1.06×
11Wisconsin~10K1.05×
12Pennsylvania~20K1.02×
13Washington~10K1.01×
14Hawaii~3K1.01×
15Alaska~1K1.01×
16Idaho~3K1.00×
17New Hampshire~3K0.99×
18California~70K0.98×
19Virginia~20K0.98×
20New York~30K0.93×
21Minnesota~9K0.91×
22Illinois~20K0.90×
23New Mexico~3K0.90×
24Rhode Island~2K0.90×
25Connecticut~6K0.89×
26Kansas~5K0.89×
27Utah~5K0.88×
28Nebraska~3K0.88×
29North Dakota~1K0.88×
30Tennessee~10K0.87×
31Oklahoma~6K0.87×
32South Dakota~1K0.87×
33Michigan~10K0.86×
34Indiana~10K0.86×
35Missouri~9K0.86×
36Arkansas~5K0.86×
37North Carolina~20K0.85×
38Iowa~5K0.85×
39Texas~50K0.82×
40Ohio~20K0.82×
41West Virginia~2K0.82×
42Florida~40K0.81×
43Arizona~10K0.81×
44Delaware~1K0.80×
45Alabama~7K0.79×
46Kentucky~7K0.79×
47Georgia~20K0.78×
48South Carolina~8K0.77×
49Nevada~5K0.74×
50Mississippi~4K0.71×
Fig. 06

Affinity by region

Affinity by region — French press, United States
0.71×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French press audience
#·InterestCategoryAffinity×
01coffee shopFood & Beverages43.09×
02Caffè NeroFood & Beverages32.86×
03Drip brewFood & Beverages30.81×
04Coffee loversFood & Beverages22.30×
05MocaccinoFood & Beverages18.04×
06BaristaFood & Beverages17.37×
07TroutPets & Animals13.26×
08Coffee cupHome & Garden11.82×
09Dutch Bros. CoffeeFood & Beverages11.52×
10NespressoFood & Beverages9.71×
11Hot dogFood & Beverages9.55×
12Human swimmingSports8.02×
13Physical therapyBusiness & Career5.36×
14FreewareTechnology & Electronics5.35×
15Native american culture in the united statesPolitics & Society4.86×
16BeliefPolitics & Society4.65×
17NBC NewsMovies & TV4.19×
18Weight loss (Fitness And wellness)Health4.00×
19CognitionHealth3.98×
20AudienceBusiness & Career3.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French press audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.05×
Price SensitivityPREMIUM1.80×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French press audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.91×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French press have in United States?

French press has an estimated audience of 658,484 people in United States, concentrated in California and Texas.

02

What is the gender split and age of French press fans?

53.5% of French press fans are female, 46.5% are male, with an average age of 43.0 years.

03

Which brands do French press fans like most?

French press fans show strongest brand affinity for coffee shop (43.09×), Dutch Bros. Coffee (11.52×), and Coffee lovers (22.3×) over the country average.

04

Where do French press fans live in United States?

French press fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do French press fans also like?

Beyond French press itself, the audience over-indexes on Dutch Bros. Coffee (11.52×), Coffee lovers (22.3×), Trout (13.26×), and Drip brew (30.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See French press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for French press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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