Rascasse Audience Intelligence

Coffee cup Audience in United States

A data profile of the people who buy, follow and care about Coffee cup in United States — modelled from more than twelve digital signal sources. Coffee cup has an estimated audience of 4,510,435 people in United States.

#4031among Topic in United States#485in Home & Garden

The average Coffee cup fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Costa Coffee, FedEx, QVC, with strongest over-indexing on Costa Coffee (73.39× the country average).

Demographically, the Coffee cup audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee cup fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Costa Coffee.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee cup profile in United States.

Audience size
4.5M
in United States
Gender
66.9%♀
33.1% male
Age
42.7
average years
Country rank
#7291
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee cup fans

66.9% are female, 33.1% are male, average age 42.7.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Coffee cup audience in United States
MetricValue
Female66.9%
Male33.1%
Average age42.7
Estimated audience size4,510,435
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Coffee cup audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Coffee cup audience comes from United States.

Worldwide audience distribution share by country for Coffee cup
CountryShare
United States20.6%
Japan18.1%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee cup fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K3.05×
02South Dakota~30K3.01×
03Oregon~90K1.81×
04Indiana~100K1.43×
05Montana~20K1.26×
06Wyoming~8K1.23×
07Oklahoma~60K1.12×
08Nevada~50K1.11×
09North Dakota~10K1.10×
10California~500K1.09×
11Texas~400K1.06×
12Nebraska~20K1.02×
13Iowa~40K0.99×
14Kansas~40K0.99×
15Arkansas~40K0.98×
16Ohio~100K0.97×
17Illinois~100K0.94×
18Michigan~100K0.94×
19Florida~300K0.93×
20Idaho~20K0.93×
21Pennsylvania~100K0.92×
22North Carolina~100K0.91×
23Alabama~60K0.91×
24New York~200K0.90×
25Louisiana~50K0.90×
26Kentucky~50K0.90×
27New Jersey~100K0.88×
28Missouri~60K0.88×
29Mississippi~30K0.88×
30New Mexico~20K0.88×
31Virginia~100K0.87×
32Wisconsin~60K0.87×
33Rhode Island~10K0.87×
34Georgia~100K0.86×
35Washington~80K0.86×
36West Virginia~20K0.85×
37Alaska~8K0.85×
38Arizona~80K0.84×
39South Carolina~60K0.82×
40Tennessee~70K0.81×
41Massachusetts~70K0.81×
42Colorado~60K0.80×
43Connecticut~40K0.79×
44Maryland~60K0.76×
45Hawaii~10K0.74×
46Maine~10K0.74×
47Delaware~9K0.74×
48New Hampshire~10K0.73×
49Washington, District of Columbia~9K0.70×
50Utah~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Coffee cup, United States
0.69×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee cup audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages73.39×
02ColumboMovies & TV20.00×
03Arabic coffeeFood & Beverages12.88×
04Coffee roastingFood & Beverages8.21×
05QVCMovies & TV5.50×
06Sustainable energyHome & Garden4.87×
07FedExBusiness & Career4.11×
08Renewable energyBusiness & Career4.10×
09Weather forecastingHome & Garden4.06×
10EspressoFood & Beverages3.99×
11Discount storesShopping3.67×
12Shopping mallsShopping2.56×
13Mortgage loansBusiness & Career2.54×
14PinterestInternet & Social Media2.49×
15SubwayFood & Beverages2.20×
16Pizza HutFood & Beverages2.19×
17McDonald'sFood & Beverages2.13×
18Organic foodFood & Beverages2.13×
19AirbnbTravel & Leisure1.88×
20FurnitureHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Convenience OrientationPREMIUM1.88×
Family OrientationCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee cup audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
TraditionCONSERVATISM0.95×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee cup have in United States?

Coffee cup has an estimated audience of 4,510,435 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coffee cup fans?

66.9% of Coffee cup fans are female, 33.1% are male, with an average age of 42.7 years.

03

Which brands do Coffee cup fans like most?

Coffee cup fans show strongest brand affinity for Costa Coffee (73.39×), FedEx (4.11×), and QVC (5.5×) over the country average.

04

Where do Coffee cup fans live in United States?

Coffee cup fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee cup fans also like?

Beyond Coffee cup itself, the audience over-indexes on FedEx (4.11×), QVC (5.5×), Pinterest (2.49×), and Discount stores (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Coffee cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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