Coffee cup Audience in United States

Coffee cup has an estimated audience of 4,510,435 people in United States. 66.9% are female, 33.1% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Costa Coffee, Google Maps, Indeed.com, Khan Academy, Arabic coffee.

The average Coffee cup fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Costa Coffee, Google Maps, Indeed.com, with strongest over-indexing on Costa Coffee (94.91× the country average). Demographically, the Coffee cup audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coffee cup fans

Demographic split for Coffee cup audience in United States
MetricValue
Female66.9%
Male33.1%
Average age42.7
Estimated audience size4,510,435

Audience persona

The typical Coffee cup fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Costa Coffee.

Top regions in United States

Top regions ranked by reach for Coffee cup in United States
RegionReachAffinity
California585,4061.18×
Texas440,9241.14×
Florida318,9971.04×
New York251,9621×
Minnesota156,7712.43×
Illinois147,5980.98×
Ohio145,2591.05×
Pennsylvania142,4860.94×
North Carolina132,5370.98×
Georgia127,8600.92×
Indiana110,6441.34×
Michigan109,2030.93×
New Jersey104,1730.91×
Virginia103,3040.94×
Washington85,0060.94×
Arizona81,3850.88×
Tennessee78,9880.87×
Massachusetts76,9480.87×
Missouri66,8780.92×
Colorado61,9580.87×
Oregon61,8141.2×
Maryland60,0310.77×
Alabama59,8890.95×
Wisconsin59,7420.88×
Oklahoma58,3451.16×
South Carolina53,7070.79×
Louisiana53,5640.92×
Nevada51,5111.18×
Kentucky51,0000.9×
Arkansas37,7521.02×
Connecticut36,7750.81×
Iowa36,7540.99×
Kansas33,8350.95×
Mississippi32,5970.88×
South Dakota30,5462.93×
Utah28,2620.7×
Nebraska22,3940.99×
New Mexico20,4680.9×
Idaho20,4260.9×
West Virginia17,7520.85×
Montana16,4851.32×
Hawaii13,2990.69×
Rhode Island12,4990.87×
New Hampshire11,7830.66×
Maine11,0910.69×
North Dakota10,4241.13×
Washington, District of Columbia9,3140.69×
Delaware8,0810.65×
Wyoming7,2371.08×
Alaska7,1000.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee cup audience
BrandAffinityCategory
Costa Coffee94.91×Food & Beverages
Google Maps3.02×Internet & Social Media
Indeed.com3.15×Business & Career
Khan Academy5.99×Business & Career
Arabic coffee12.75×Food & Beverages
FC Bayern Munich4.33×Sports
Capital One2.42×Business & Career
Google News3.34×News
The Dubai Mall26.26×Fashion & Accessoires
Coffee roasting7.38×Food & Beverages
Tim Horton4.7×Sports
French press19.39×Home & Garden
Hobby Lobby1.95×Home & Garden
Enterprise Rent-A-Car2.96×Cars & Mobility
Texas Roadhouse1.88×Food & Beverages
MSN1.85×News
Staples (Canada)2.39×Business & Career
Dollar General1.77×Shopping
Tampa Bay Buccaneers3.5×Sports
Buffalo Bills2.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee cup audience
TraitClusterScore
Design AffinityPREMIUM1.72
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.43
IndulgenceJOY1.42
PatriotismCONSERVATISM1.36
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Coffee cup
CountryShare
United States20.7%
Japan18.1%
Brazil4.2%

See Coffee cup audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coffee cup have in United States?

Coffee cup has an estimated audience of 4,510,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffee cup fans?

66.9% of Coffee cup fans are female, 33.1% are male, with an average age of 42.7 years.

Which brands do Coffee cup fans like most?

Coffee cup fans show strongest brand affinity for Costa Coffee (94.91×), Google Maps (3.02×), and Indeed.com (3.15×) over the country average.

Where do Coffee cup fans live in United States?

Coffee cup fans in United States are most concentrated in California (reach 585,406), Texas (reach 440,924), and Florida (reach 318,997). These three regions account for the largest share of the active audience.

What other brands do Coffee cup fans also like?

Beyond Coffee cup itself, the audience over-indexes on Google Maps (3.02×), Indeed.com (3.15×), Khan Academy (5.99×), and Arabic coffee (12.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.