Coffee cup Audience in United States

Coffee cup logo

Coffee cup has an estimated audience of 4,510,435 people in United States. 66.9% are female, 33.1% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, UK garage, Natural rubber, Product design, Stamp collecting.

The average Coffee cup fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, UK garage, Natural rubber, with strongest over-indexing on Regional styles of Mexican music (94.91× the country average). Demographically, the Coffee cup audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Coffee cup fans

Demographic split for Coffee cup audience in United States
MetricValue
Female66.9%
Male33.1%
Average age42.7
Estimated audience size4,510,435

Audience persona

The typical Coffee cup fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Coffee cup in United States
RegionReachAffinity
California585,4061.18×
Texas440,9241.14×
Florida318,9971.04×
New York251,9621×
Minnesota156,7712.43×
Illinois147,5980.98×
Ohio145,2591.05×
Pennsylvania142,4860.94×
North Carolina132,5370.98×
Georgia127,8600.92×
Indiana110,6441.34×
Michigan109,2030.93×
New Jersey104,1730.91×
Virginia103,3040.94×
Washington85,0060.94×
Arizona81,3850.88×
Tennessee78,9880.87×
Massachusetts76,9480.87×
Missouri66,8780.92×
Colorado61,9580.87×
Oregon61,8141.2×
Maryland60,0310.77×
Alabama59,8890.95×
Wisconsin59,7420.88×
Oklahoma58,3451.16×
South Carolina53,7070.79×
Louisiana53,5640.92×
Nevada51,5111.18×
Kentucky51,0000.9×
Arkansas37,7521.02×
Connecticut36,7750.81×
Iowa36,7540.99×
Kansas33,8350.95×
Mississippi32,5970.88×
South Dakota30,5462.93×
Utah28,2620.7×
Nebraska22,3940.99×
New Mexico20,4680.9×
Idaho20,4260.9×
West Virginia17,7520.85×
Montana16,4851.32×
Hawaii13,2990.69×
Rhode Island12,4990.87×
New Hampshire11,7830.66×
Maine11,0910.69×
North Dakota10,4241.13×
Washington, District of Columbia9,3140.69×
Delaware8,0810.65×
Wyoming7,2371.08×
Alaska7,1000.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee cup audience
BrandAffinityCategory
Regional styles of Mexican music94.91×Music & Radio
UK garage7.5×Music & Radio
Natural rubber2.71×Cars & Mobility
Product design2.11×Business & Career
Stamp collecting5.06×Home & Garden
Historic site4.4×Arts & Culture
Mothercare2.31×Kids & Family
Fairy godmother5.25×Literature
JDSU2.09×Business & Career
Isometric exercise5.06×Sports
Home staging2.45×Home & Garden
Jesse Plemons1.56×Movies & TV
Jeep Wagoneer2.58×Cars & Mobility
Mathcore3.57×Music & Radio
Vocal harmony2×Music & Radio
Governor of Michigan3.24×Politics & Society
Goop2.34×Internet & Social Media
Ken Griffey Jr.3.37×Sports
Women's empowerment1.81×Politics & Society
Cachorro2.33×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee cup audience
TraitClusterScore
Design AffinityPREMIUM1.72
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.43
IndulgenceJOY1.42
PatriotismCONSERVATISM1.36
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Coffee cup
CountryShare
United States20.7%
Japan18.1%
Brazil4.2%

See Coffee cup audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Coffee cup have in United States?

Coffee cup has an estimated audience of 4,510,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Coffee cup fans?

66.9% of Coffee cup fans are female, 33.1% are male, with an average age of 42.7 years.

Which brands do Coffee cup fans like most?

Coffee cup fans show strongest brand affinity for Regional styles of Mexican music (94.91×), UK garage (7.5×), and Natural rubber (2.71×) over the country average.

Where do Coffee cup fans live in United States?

Coffee cup fans in United States are most concentrated in California (reach 585,406), Texas (reach 440,924), and Florida (reach 318,997). These three regions account for the largest share of the active audience.

What other brands do Coffee cup fans also like?

Beyond Coffee cup itself, the audience over-indexes on UK garage (7.5×), Natural rubber (2.71×), Product design (2.11×), and Stamp collecting (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.