Coffee roasting Audience in United States

Coffee roasting logo

Coffee roasting has an estimated audience of 5,174,494 people in United States. 60.1% are female, 39.9% are male, average age 38.2. Top regions: California, Washington, Texas. Top brand affinities: Starbucks, coffee shop, Espresso machine, Arabic coffee, Coffee lovers.

The average Coffee roasting fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Starbucks, coffee shop, Espresso machine, with strongest over-indexing on Starbucks (3.6× the country average). Demographically, the Coffee roasting audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Coffee roasting fans

Demographic split for Coffee roasting audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.2
Estimated audience size5,174,494

Audience persona

The typical Coffee roasting fan in United States is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Starbucks.

Top regions in United States

Top regions ranked by reach for Coffee roasting in United States
RegionReachAffinity
California971,0761.71×
Washington504,5724.86×
Texas325,6670.73×
New York214,9130.74×
Florida200,0520.57×
Georgia161,1541.01×
Oregon125,3962.11×
Michigan112,3600.83×
Illinois111,1800.64×
Colorado106,4221.3×
Ohio105,8770.66×
Pennsylvania100,5190.58×
New Jersey100,3260.76×
Virginia93,7920.74×
Nevada89,6601.79×
Missouri84,6101.01×
North Carolina84,2440.54×
Massachusetts83,0870.82×
Tennessee62,4380.6×
Arizona61,9110.59×
Indiana57,1640.6×
Wisconsin56,3750.72×
Minnesota53,0200.72×
Maryland48,0190.54×
Louisiana46,5200.7×
Idaho43,1211.66×
South Carolina39,8520.51×
Connecticut34,7970.67×
Hawaii33,9841.53×
Utah32,0780.69×
Montana31,4822.19×
Kentucky30,2270.47×
Delaware29,9442.1×
Mississippi28,2820.66×
Alabama28,0890.39×
Oklahoma25,8000.45×
Kansas23,7220.58×
South Dakota21,0501.76×
Alaska20,9701.89×
Arkansas20,1000.47×
Nebraska18,8380.73×
Iowa18,4260.43×
New Hampshire16,3520.8×
West Virginia15,1760.63×
Rhode Island13,9320.85×
New Mexico13,1180.51×
Maine12,0670.65×
North Dakota11,7121.1×
Wyoming11,3321.48×
Vermont10,9631.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee roasting audience
BrandAffinityCategory
Starbucks3.6×Food & Beverages
coffee shop16.96×Food & Beverages
Espresso machine14.13×Home & Garden
Arabic coffee14.46×Food & Beverages
Coffee lovers14.66×Food & Beverages
Coffeemaker8.53×Home & Garden
Barista11.97×Food & Beverages
Coffee production9.19×Food & Beverages
Specialty coffee7.27×Food & Beverages
Nespresso7.43×Food & Beverages
Frappuccino9.37×Food & Beverages
Christmas2.36×Kids & Family
Mocaccino11.96×Food & Beverages
Iced coffee6.89×Food & Beverages
Coffee cup8.21×Home & Garden
Cognition2.56×Health
Carbohydrate2.45×Health
Cafeteria5.44×Food & Beverages
Latte4.17×Food & Beverages
Alternative medicine2.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee roasting audience
TraitClusterScore
Design AffinityPREMIUM2.14
SustainabilityBALANCE2.09
Luxury OrientationPREMIUM1.9
Sports ActivityPOWER1.81
Early Adopter MentalityPOWER1.67
TravellingTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Coffee roasting
CountryShare
Japan17.3%
China11.3%
United States10.1%

See Coffee roasting audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Coffee roasting have in United States?

Coffee roasting has an estimated audience of 5,174,494 people in United States, concentrated in California and Washington.

What is the gender split and age of Coffee roasting fans?

60.1% of Coffee roasting fans are female, 39.9% are male, with an average age of 38.2 years.

Which brands do Coffee roasting fans like most?

Coffee roasting fans show strongest brand affinity for Starbucks (3.6×), coffee shop (16.96×), and Espresso machine (14.13×) over the country average.

Where do Coffee roasting fans live in United States?

Coffee roasting fans in United States are most concentrated in California (reach 971,076), Washington (reach 504,572), and Texas (reach 325,667). These three regions account for the largest share of the active audience.

What other brands do Coffee roasting fans also like?

Beyond Coffee roasting itself, the audience over-indexes on coffee shop (16.96×), Espresso machine (14.13×), Arabic coffee (14.46×), and Coffee lovers (14.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.