Rascasse Audience Intelligence

Coffee roasting Audience in United States

A data profile of the people who buy, follow and care about Coffee roasting in United States — modelled from more than twelve digital signal sources. Coffee roasting has an estimated audience of 5,174,494 people in United States.

#3697among Topic in United States#442in Food & Beverages

The average Coffee roasting fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Starbucks, coffee shop, Espresso machine, with strongest over-indexing on Starbucks (3.6× the country average).

Demographically, the Coffee roasting audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee roasting fan in United States is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Starbucks.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee roasting profile in United States.

Audience size
5.2M
in United States
Gender
60.1%♀
39.9% male
Age
38.2
average years
Country rank
#6476
Topic in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee roasting fans

60.1% are female, 39.9% are male, average age 38.2.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Coffee roasting audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.2
Estimated audience size5,174,494
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Coffee roasting audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Coffee roasting audience comes from United States.

Worldwide audience distribution share by country for Coffee roasting
CountryShare
Japan17.3%
China11.3%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee roasting audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee roasting fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K3.68×
02Oregon~90K1.52×
03California~800K1.49×
04Montana~20K1.36×
05Nevada~60K1.28×
06Delaware~20K1.28×
07Alaska~10K1.25×
08Hawaii~30K1.21×
09Idaho~30K1.20×
10South Dakota~10K1.19×
11Vermont~10K1.14×
12Colorado~90K1.09×
13North Dakota~10K1.06×
14Utah~50K1.01×
15West Virginia~20K0.98×
16New Hampshire~20K0.98×
17Rhode Island~20K0.97×
18Missouri~80K0.96×
19Nebraska~20K0.96×
20Maine~20K0.96×
21Georgia~200K0.94×
22Virginia~100K0.94×
23Mississippi~40K0.93×
24New Mexico~20K0.93×
25Washington, District of Columbia~10K0.93×
26Tennessee~90K0.91×
27Louisiana~60K0.91×
28Kansas~40K0.91×
29Oklahoma~50K0.90×
30Arizona~90K0.89×
31Arkansas~40K0.89×
32Iowa~40K0.89×
33Connecticut~50K0.88×
34South Carolina~70K0.87×
35Massachusetts~90K0.86×
36Wisconsin~70K0.86×
37Kentucky~60K0.86×
38Michigan~100K0.85×
39Texas~400K0.84×
40Minnesota~60K0.84×
41Alabama~60K0.83×
42New Jersey~100K0.82×
43Indiana~80K0.81×
44North Carolina~100K0.80×
45Ohio~100K0.79×
46Maryland~70K0.79×
47New York~200K0.78×
48Pennsylvania~100K0.77×
49Illinois~100K0.77×
50Florida~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Coffee roasting, United States
0.70×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee roasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee roasting audience
#·InterestCategoryAffinity×
01coffee shopFood & Beverages16.96×
02Coffee loversFood & Beverages14.66×
03Arabic coffeeFood & Beverages14.46×
04Espresso machineHome & Garden14.13×
05BaristaFood & Beverages11.97×
06MocaccinoFood & Beverages11.96×
07FrappuccinoFood & Beverages9.37×
08Coffee productionFood & Beverages9.19×
09CoffeemakerHome & Garden8.53×
10Coffee cupHome & Garden8.21×
11NespressoFood & Beverages7.43×
12Specialty coffeeFood & Beverages7.27×
13Iced coffeeFood & Beverages6.89×
14CafeteriaFood & Beverages5.44×
15LatteFood & Beverages4.17×
16StarbucksFood & Beverages3.60×
17Alternative medicineBusiness & Career2.78×
18CognitionHealth2.56×
19CarbohydrateHealth2.45×
20ChristmasKids & Family2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee roasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee roasting audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
Design AffinityPREMIUM1.38×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee roasting audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
Career OrientationPOWER0.91×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee roasting have in United States?

Coffee roasting has an estimated audience of 5,174,494 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Coffee roasting fans?

60.1% of Coffee roasting fans are female, 39.9% are male, with an average age of 38.2 years.

03

Which brands do Coffee roasting fans like most?

Coffee roasting fans show strongest brand affinity for Starbucks (3.6×), coffee shop (16.96×), and Espresso machine (14.13×) over the country average.

04

Where do Coffee roasting fans live in United States?

Coffee roasting fans in United States are most concentrated in California (reach ~800K), Washington (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee roasting fans also like?

Beyond Coffee roasting itself, the audience over-indexes on coffee shop (16.96×), Espresso machine (14.13×), Arabic coffee (14.46×), and Coffee lovers (14.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Coffee roasting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee roasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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