Barista Audience in United States

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Barista has an estimated audience of 3,046,303 people in United States. 58.6% are female, 41.4% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Coffee, Google Drive, Yahoo!奇摩名人娛樂, Savannah Guthrie, LabCorp.

The average Barista fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Coffee, Google Drive, Yahoo!奇摩名人娛樂, with strongest over-indexing on Coffee (1.51× the country average). Demographically, the Barista audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Barista fans

Demographic split for Barista audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.1
Estimated audience size3,046,303

Audience persona

The typical Barista fan in United States is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Coffee.

Top regions in United States

Top regions ranked by reach for Barista in United States
RegionReachAffinity
California412,7871.23×
Texas301,4541.15×
New York292,2641.72×
Florida203,3470.99×
Georgia99,5751.06×
New Jersey95,2961.23×
Illinois92,7510.91×
Pennsylvania90,9930.89×
North Carolina87,3100.95×
Ohio80,9110.86×
Oregon75,9612.18×
Washington71,1881.16×
Michigan70,7990.89×
Virginia65,7710.89×
Arizona63,0521.01×
Tennessee58,7160.96×
Massachusetts54,4610.91×
Maryland49,3360.94×
Indiana47,0870.85×
Alabama43,1531.01×
Nebraska42,2372.76×
South Carolina41,8800.91×
Missouri41,0430.84×
Louisiana40,8101.04×
Minnesota39,2500.9×
Wisconsin37,7710.82×
Colorado36,3610.76×
Kentucky32,1450.84×
Oklahoma31,7690.94×
Nevada29,1320.99×
Connecticut26,4480.87×
Arkansas24,2330.97×
Mississippi23,8680.95×
Utah23,2700.85×
Kansas22,7330.95×
Iowa22,0470.88×
West Virginia20,1051.42×
Idaho17,1331.12×
Hawaii13,3371.02×
New Mexico13,3060.87×
New Hampshire8,6530.72×
Washington, District of Columbia8,5290.93×
Maine8,0940.74×
Rhode Island8,0580.83×
Montana6,4320.76×
Alaska6,3440.97×
Delaware6,0980.73×
South Dakota5,7790.82×
North Dakota4,6770.75×
Vermont3,5240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barista audience
BrandAffinityCategory
Coffee1.51×Food & Beverages
Google Drive1.73×Technology & Electronics
Yahoo!奇摩名人娛樂1.8×Internet & Social Media
Savannah Guthrie2.27×Movies & TV
LabCorp2.13×Health
Scooby-Doo1.63×Movies & TV
Google News1.65×News
Aritzia2.21×Fashion & Accessoires
Maltese (dog)1.84×Pets & Animals
Google Calendar2×Internet & Social Media
Ana de Armas1.94×Movies & TV
Princess Polly2.73×Fashion & Accessoires
Taste1.51×Fashion & Accessoires
South Korea1.61×Travel & Leisure
Purchase discount2.18×Shopping
Coach1.72×Fashion & Accessoires
Bob Evans (musician)2.27×Music & Radio
JellyRoll1.98×Music & Radio
New-adult fiction2.42×Literature
Home Decoration & Design1.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barista audience
TraitClusterScore
SustainabilityBALANCE1.78
Early Adopter MentalityPOWER1.69
Design AffinityPREMIUM1.69
Luxury OrientationPREMIUM1.64
IndulgenceJOY1.63
Sports ActivityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Barista
CountryShare
Japan20.6%
United States11.1%
China10.9%

See Barista audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Barista have in United States?

Barista has an estimated audience of 3,046,303 people in United States, concentrated in California and Texas.

What is the gender split and age of Barista fans?

58.6% of Barista fans are female, 41.4% are male, with an average age of 35.1 years.

Which brands do Barista fans like most?

Barista fans show strongest brand affinity for Coffee (1.51×), Google Drive (1.73×), and Yahoo!奇摩名人娛樂 (1.8×) over the country average.

Where do Barista fans live in United States?

Barista fans in United States are most concentrated in California (reach 412,787), Texas (reach 301,454), and New York (reach 292,264). These three regions account for the largest share of the active audience.

What other brands do Barista fans also like?

Beyond Barista itself, the audience over-indexes on Google Drive (1.73×), Yahoo!奇摩名人娛樂 (1.8×), Savannah Guthrie (2.27×), and LabCorp (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.