Rascasse Audience Intelligence

Barista Audience in United States

A data profile of the people who buy, follow and care about Barista in United States — modelled from more than twelve digital signal sources. Barista has an estimated audience of 3,046,303 people in United States.

#5069among Topic in United States#643in Food & Beverages

The average Barista fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nancy Mace, Coffee, Google Drive, with strongest over-indexing on Nancy Mace (2.26× the country average).

Demographically, the Barista audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barista fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barista profile in United States.

Audience size
3M
in United States
Gender
58.6%♀
41.4% male
Age
35.1
average years
Country rank
#10169
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barista fans

58.6% are female, 41.4% are male, average age 35.1.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Barista audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.1
Estimated audience size3,046,303
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Barista audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Barista audience comes from United States.

Worldwide audience distribution share by country for Barista
CountryShare
Japan20.6%
United States11.1%
China10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barista audience in United States is strongest.

Fig. 05

Top regions by affinity

Barista fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K5.55×
02Nebraska~40K2.75×
03West Virginia~20K1.55×
04New York~200K1.43×
05California~400K1.17×
06New Jersey~90K1.15×
07Washington~70K1.14×
08Idaho~20K1.12×
09Texas~300K1.06×
10Georgia~90K1.00×
11Louisiana~40K1.00×
12Hawaii~10K1.00×
13Alaska~7K1.00×
14Alabama~40K0.98×
15Mississippi~20K0.98×
16Arkansas~20K0.96×
17Arizona~60K0.95×
18Nevada~30K0.93×
19Florida~200K0.92×
20Tennessee~60K0.91×
21Oklahoma~30K0.91×
22Kansas~20K0.91×
23New Mexico~10K0.91×
24Maryland~50K0.90×
25Washington, District of Columbia~8K0.90×
26North Carolina~80K0.88×
27South Dakota~6K0.88×
28South Carolina~40K0.87×
29Iowa~20K0.87×
30Minnesota~40K0.86×
31Connecticut~30K0.85×
32Pennsylvania~90K0.84×
33Illinois~90K0.84×
34Michigan~70K0.84×
35Massachusetts~50K0.84×
36Kentucky~30K0.84×
37Rhode Island~8K0.84×
38North Dakota~5K0.84×
39Virginia~60K0.83×
40Ohio~80K0.82×
41Indiana~50K0.82×
42Utah~20K0.82×
43Missouri~40K0.81×
44Montana~7K0.81×
45Wisconsin~40K0.80×
46Delaware~7K0.80×
47Maine~8K0.77×
48New Hampshire~9K0.76×
49Vermont~4K0.75×
50Colorado~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Barista, United States
0.71×1.00×5.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barista audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barista audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires2.73×
02New-adult fictionLiterature2.42×
03Savannah GuthrieMovies & TV2.27×
04Bob Evans (musician)Music & Radio2.27×
05Nancy MacePolitics & Society2.26×
06AritziaFashion & Accessoires2.21×
07Purchase discountShopping2.18×
08LabCorpHealth2.13×
09Google CalendarInternet & Social Media2.00×
10JellyRollMusic & Radio1.98×
11Ana de ArmasMovies & TV1.94×
12Maltese (dog)Pets & Animals1.84×
13Home Decoration & DesignHome & Garden1.83×
14Google DriveTechnology & Electronics1.73×
15CoachFashion & Accessoires1.72×
16Google NewsNews1.65×
17Scooby-DooMovies & TV1.63×
18South KoreaTravel & Leisure1.61×
19CoffeeFood & Beverages1.51×
20TasteFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barista audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barista audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.16×
Need for SecurityCONSERVATISM1.13×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barista audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.82×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barista have in United States?

Barista has an estimated audience of 3,046,303 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barista fans?

58.6% of Barista fans are female, 41.4% are male, with an average age of 35.1 years.

03

Which brands do Barista fans like most?

Barista fans show strongest brand affinity for Nancy Mace (2.26×), Coffee (1.51×), and Google Drive (1.73×) over the country average.

04

Where do Barista fans live in United States?

Barista fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barista fans also like?

Beyond Barista itself, the audience over-indexes on Coffee (1.51×), Google Drive (1.73×), Savannah Guthrie (2.27×), and LabCorp (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Barista audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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