Rascasse Audience Intelligence

Barista Audience in Germany

A data profile of the people who buy, follow and care about Barista in Germany — modelled from more than twelve digital signal sources. Barista has an estimated audience of 815,558 people in Germany.

#3560among Topic in Germany#375in Food & Beverages

The average Barista fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Coffee, Diane Keaton, with strongest over-indexing on Tagesschau (1.51× the country average).

Demographically, the Barista audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barista fan in Germany is balanced, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Tagesschau.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barista profile in Germany.

Audience size
816K
in Germany
Gender
49.7%♀
50.3% male
Age
38.6
average years
Country rank
#7766
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barista fans

49.7% are female, 50.3% are male, average age 38.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Barista audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age38.6
Estimated audience size815,558
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Barista audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Barista audience comes from Germany.

Worldwide audience distribution share by country for Barista
CountryShare
Japan20.6%
United States11.1%
China10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barista audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barista fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.37×
02Baden-Württemberg~100K1.21×
03Mecklenburg-Vorpommern~20K1.18×
04Hamburg~20K1.11×
05Hessen~70K1.08×
06Nordrhein-Westfalen~200K1.05×
07Berlin~40K1.05×
08Niedersachsen~80K1.01×
09Bremen~7K1.00×
10Rheinland-Pfalz~40K0.97×
11Schleswig-Holstein~30K0.97×
12Saarland~9K0.92×
13Sachsen~40K0.89×
14Thüringen~20K0.83×
15Brandenburg~20K0.82×
16Sachsen-Anhalt~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Barista, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barista audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barista audience
#·InterestCategoryAffinity×
01Diane KeatonMovies & TV2.23×
02Casablanca (film)Movies & TV2.15×
03McCaféFood & Beverages2.04×
04standardsMusic & Radio2.04×
05Carol (film)Movies & TV1.99×
06CoffeeFood & Beverages1.93×
07Animal Kingdom (film)Movies & TV1.90×
08Bosch (TV series)Movies & TV1.83×
09Love ActuallyMovies & TV1.70×
10Specialty coffeeFood & Beverages1.63×
11FoodieFood & Beverages1.59×
12Nursery rhymeKids & Family1.57×
13University of AleppoBusiness & Career1.56×
14TchiboShopping1.55×
15Ernsting's familyShopping1.52×
16Birthday cakeFood & Beverages1.52×
17TagesschauMovies & TV1.51×
18Wetter.deHome & Garden1.51×
19Outlander (film)Movies & TV1.51×
20Sewing machineHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barista audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barista audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.17×
Design AffinityPREMIUM1.15×
IndulgenceJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barista audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.76×
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barista have in Germany?

Barista has an estimated audience of 815,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barista fans?

49.7% of Barista fans are female, 50.3% are male, with an average age of 38.6 years.

03

Which brands do Barista fans like most?

Barista fans show strongest brand affinity for Tagesschau (1.51×), Coffee (1.93×), and Diane Keaton (2.23×) over the country average.

04

Where do Barista fans live in Germany?

Barista fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Barista fans also like?

Beyond Barista itself, the audience over-indexes on Coffee (1.93×), Diane Keaton (2.23×), Tchibo (1.55×), and Wetter.de (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Barista audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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