Barista Audience in Germany
Barista has an estimated audience of 815,558 people in Germany. 49.7% are female, 50.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Coffee, Tchibo, Diane Keaton, Wetter.de.
The average Barista fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Coffee, Tchibo, with strongest over-indexing on Tagesschau (1.51× the country average). Demographically, the Barista audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barista fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.6 |
| Estimated audience size | 815,558 |
Audience persona
The typical Barista fan in Germany is balanced, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,610 | 1.07× |
| Bayern | 162,848 | 1.24× |
| Baden-Württemberg | 130,933 | 1.18× |
| Niedersachsen | 83,163 | 1.05× |
| Hessen | 69,035 | 1.11× |
| Rheinland-Pfalz | 42,240 | 1.03× |
| Berlin | 39,461 | 1.08× |
| Sachsen | 37,649 | 0.94× |
| Schleswig-Holstein | 29,238 | 1× |
| Brandenburg | 21,882 | 0.86× |
| Hamburg | 20,213 | 1.1× |
| Thüringen | 17,836 | 0.86× |
| Sachsen-Anhalt | 16,850 | 0.8× |
| Mecklenburg-Vorpommern | 14,127 | 0.91× |
| Saarland | 8,744 | 0.87× |
| Bremen | 6,577 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.51× | Movies & TV |
| Coffee | 1.93× | Food & Beverages |
| Tchibo | 1.55× | Shopping |
| Diane Keaton | 2.23× | Movies & TV |
| Wetter.de | 1.51× | Home & Garden |
| Foodie | 1.59× | Food & Beverages |
| Ernsting's family | 1.52× | Shopping |
| Sewing machine | 1.5× | Home & Garden |
| Bosch (TV series) | 1.83× | Movies & TV |
| McCafé | 2.04× | Food & Beverages |
| Casablanca (film) | 2.15× | Movies & TV |
| Love Actually | 1.7× | Movies & TV |
| University of Aleppo | 1.56× | Business & Career |
| Nursery rhyme | 1.57× | Kids & Family |
| Outlander (film) | 1.51× | Movies & TV |
| standards | 2.04× | Music & Radio |
| Specialty coffee | 1.63× | Food & Beverages |
| Carol (film) | 1.99× | Movies & TV |
| Birthday cake | 1.52× | Food & Beverages |
| Coffee roasting | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| Indulgence | JOY | 1.61 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.45 |
| Healthy Lifestyle | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.6% |
| United States | 11.1% |
| China | 10.9% |
See Barista audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barista have in Germany?
Barista has an estimated audience of 815,558 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barista fans?
49.7% of Barista fans are female, 50.3% are male, with an average age of 38.6 years.
Which brands do Barista fans like most?
Barista fans show strongest brand affinity for Tagesschau (1.51×), Coffee (1.93×), and Tchibo (1.55×) over the country average.
Where do Barista fans live in Germany?
Barista fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,610), Bayern (reach 162,848), and Baden-Württemberg (reach 130,933). These three regions account for the largest share of the active audience.
What other brands do Barista fans also like?
Beyond Barista itself, the audience over-indexes on Coffee (1.93×), Tchibo (1.55×), Diane Keaton (2.23×), and Wetter.de (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.