Waterford Audience in United States

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Waterford has an estimated audience of 947,872 people in United States. 62.1% are female, 37.9% are male, average age 44.3. Top regions: Florida, Michigan, California. Top brand affinities: Lulu 黃路梓茵, Israel, Hebe, Jeep Wagoneer, Home equity.

The average Waterford fan in United States is 44.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Michigan, California. Top brand affinities include Lulu 黃路梓茵, Israel, Hebe, with strongest over-indexing on Lulu 黃路梓茵 (12.77× the country average). Demographically, the Waterford audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Waterford fans

Demographic split for Waterford audience in United States
MetricValue
Female62.1%
Male37.9%
Average age44.3
Estimated audience size947,872

Audience persona

The typical Waterford fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Waterford in United States
RegionReachAffinity
Florida124,1251.93×
Michigan86,9003.51×
California84,8830.81×
Texas54,6920.67×
Wisconsin53,3653.74×
New York49,7530.94×
Connecticut34,7883.66×
Virginia31,1681.35×
Utah31,0643.66×
Illinois27,5490.87×
Pennsylvania26,9400.84×
North Carolina26,1170.92×
Ohio26,0110.89×
New Jersey19,6850.82×
Massachusetts18,9451.01×
Georgia17,2700.59×
Oklahoma15,1731.44×
Tennessee13,7040.72×
Indiana13,5330.78×
South Carolina12,0330.84×
Colorado11,8500.79×
Arizona11,1050.57×
Maryland11,0110.68×
Washington9,8360.52×
Minnesota8,8470.65×
Alabama7,5500.57×
Missouri7,5420.49×
Mississippi7,0160.9×
Louisiana6,8960.56×
Kentucky6,2260.52×
Maine5,8601.73×
Nevada5,6930.62×
Oregon5,0840.47×
Arkansas4,5600.58×
Iowa3,6650.47×
Kansas3,4360.46×
New Hampshire3,3870.91×
Nebraska3,3540.71×
Rhode Island3,1521.04×
West Virginia2,9480.67×
Vermont2,5951.56×
Washington, District of Columbia2,5590.9×
Idaho2,4140.51×
New Mexico2,3850.5×
North Dakota2,1281.09×
Delaware1,7800.68×
Montana1,2520.48×
Hawaii1,0870.27×
South Dakota8110.37×
Alaska7120.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterford audience
BrandAffinityCategory
Lulu 黃路梓茵12.77×Movies & TV
Israel3.78×Travel & Leisure
Hebe11.15×Home & Garden
Jeep Wagoneer6.12×Cars & Mobility
Home equity1.57×Home & Garden
UK garage3.85×Music & Radio
Electrolyte3.3×Health
Hector (musician)7.51×Music & Radio
JDSU1.86×Business & Career
Penn & Teller5.05×Movies & TV
Nebraska Cornhuskers football2.13×Sports
Urban horticulture2.08×Home & Garden
JamBase6.42×Music & Radio
Home staging2.72×Home & Garden
Corona (band)2.87×Music & Radio
La Jolla4.44×Travel & Leisure
Cleveland Clinic2.61×Health
Jeep Grand Cherokee (WJ)2.77×Cars & Mobility
Glossier2.35×Beauty & Wellness
Kodiak, Alaska3.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterford audience
TraitClusterScore
IndulgenceJOY1.54
Family OrientationCONSERVATISM1.45
Community OrientationOPEN1.43
Quality AwarenessPREMIUM1.39
Design AffinityPREMIUM1.3
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Waterford
CountryShare
United States40.6%
Ireland26.2%
United Kingdom7.3%

See Waterford audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Waterford have in United States?

Waterford has an estimated audience of 947,872 people in United States, concentrated in Florida and Michigan.

What is the gender split and age of Waterford fans?

62.1% of Waterford fans are female, 37.9% are male, with an average age of 44.3 years.

Which brands do Waterford fans like most?

Waterford fans show strongest brand affinity for Lulu 黃路梓茵 (12.77×), Israel (3.78×), and Hebe (11.15×) over the country average.

Where do Waterford fans live in United States?

Waterford fans in United States are most concentrated in Florida (reach 124,125), Michigan (reach 86,900), and California (reach 84,883). These three regions account for the largest share of the active audience.

What other brands do Waterford fans also like?

Beyond Waterford itself, the audience over-indexes on Israel (3.78×), Hebe (11.15×), Jeep Wagoneer (6.12×), and Home equity (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.