Rascasse Audience Intelligence

Waterford Audience in United States

A data profile of the people who buy, follow and care about Waterford in United States — modelled from more than twelve digital signal sources. Waterford has an estimated audience of 947,872 people in United States.

#318among City in United States#2241among POI in United States#1843in Travel & Leisure

The average Waterford fan in United States is 44.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Wisconsin.

Top brand affinities include Laffy Taffy, Pinterest, FedEx, with strongest over-indexing on Laffy Taffy (102.34× the country average).

Demographically, the Waterford audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waterford fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Laffy Taffy.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterford profile in United States.

Audience size
948K
in United States
Gender
62.1%♀
37.9% male
Age
44.3
average years
Country rank
#24527
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterford fans

62.1% are female, 37.9% are male, average age 44.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Waterford audience in United States
MetricValue
Female62.1%
Male37.9%
Average age44.3
Estimated audience size947,872
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Waterford audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

40.5%

of the worldwide Waterford audience comes from United States.

Worldwide audience distribution share by country for Waterford
CountryShare
United States40.5%
Ireland26.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterford audience in United States is strongest.

Fig. 05

Top regions by affinity

Waterford fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~80K5.55×
02Connecticut~40K4.30×
03Utah~30K3.10×
04Maine~10K2.90×
05Michigan~70K2.87×
06Vermont~4K2.24×
07Oklahoma~20K1.61×
08Florida~100K1.56×
09Virginia~30K1.49×
10Mississippi~10K1.27×
11Rhode Island~4K1.18×
12New Hampshire~4K1.11×
13West Virginia~5K1.03×
14Pennsylvania~30K0.98×
15North Dakota~2K0.98×
16New York~50K0.91×
17Massachusetts~20K0.87×
18North Carolina~20K0.86×
19California~90K0.83×
20Washington, District of Columbia~2K0.83×
21Ohio~20K0.79×
22Illinois~20K0.78×
23Nebraska~4K0.78×
24New Jersey~20K0.77×
25South Carolina~10K0.72×
26Delaware~2K0.69×
27Indiana~10K0.67×
28Maryland~10K0.67×
29Colorado~10K0.67×
30Alaska~1K0.66×
31Montana~2K0.65×
32Tennessee~10K0.63×
33Arkansas~5K0.63×
34South Dakota~1K0.61×
35Minnesota~8K0.59×
36New Mexico~3K0.59×
37Kentucky~7K0.56×
38Nevada~5K0.56×
39Idaho~3K0.56×
40Texas~40K0.54×
41Georgia~20K0.54×
42Alabama~7K0.54×
43Louisiana~7K0.54×
44Hawaii~2K0.51×
45Arizona~10K0.50×
46Iowa~4K0.50×
47Kansas~4K0.49×
48Missouri~7K0.46×
49Washington~9K0.45×
50Oregon~5K0.45×
Fig. 06

Affinity by region

Affinity by region — Waterford, United States
0.45×1.00×5.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterford audience
#·InterestCategoryAffinity×
01Laffy TaffyFood & Beverages102.34×
02Debbie HarryMusic & Radio12.77×
03Diego RiveraArts & Culture12.77×
04Antique furnitureHome & Garden5.90×
05Weather forecastingHome & Garden3.28×
06FedExBusiness & Career3.19×
07QVCMovies & TV3.17×
08Solar energyHome & Garden2.37×
09Raising Cane's Chicken FingersFood & Beverages2.36×
10PinterestInternet & Social Media2.09×
11Mortgage loansBusiness & Career2.07×
12Home AppliancesHome & Garden1.82×
13RedditInternet & Social Media1.71×
14MSNNews1.69×
15BarbecueFood & Beverages1.68×
16Hobby LobbyHome & Garden1.67×
17FurnitureHome & Garden1.65×
18EBayShopping1.59×
19Home improvementHome & Garden1.55×
20AirbnbTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterford audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.82×
Family OrientationCONSERVATISM1.71×
Career OrientationPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterford audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.83×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterford have in United States?

Waterford has an estimated audience of 947,872 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Waterford fans?

62.1% of Waterford fans are female, 37.9% are male, with an average age of 44.3 years.

03

Which brands do Waterford fans like most?

Waterford fans show strongest brand affinity for Laffy Taffy (102.34×), Pinterest (2.09×), and FedEx (3.19×) over the country average.

04

Where do Waterford fans live in United States?

Waterford fans in United States are most concentrated in Florida (reach ~100K), California (reach ~90K), and Wisconsin (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Waterford fans also like?

Beyond Waterford itself, the audience over-indexes on Pinterest (2.09×), FedEx (3.19×), Antique furniture (5.9×), and Debbie Harry (12.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Waterford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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