A data profile of the people who buy, follow and care about Registered user in United States — modelled from more than twelve digital signal sources. Registered user has an estimated audience of 9,496,099 people in United States.
The average Registered user fan in United States is 41.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anne Hathaway, Cougar, Web server, with strongest over-indexing on Anne Hathaway (6.07× the country average).
Demographically, the Registered user audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Registered user fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Registered user profile in United States.
54.6% are female, 45.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.6 |
| Estimated audience size | 9,496,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Registered user audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.3% |
| India | 10.2% |
| United Kingdom | 9.4% |
Where the Registered user audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~30K | 1.44× | |
| 02 | Delaware | ~30K | 1.30× | |
| 03 | West Virginia | ~50K | 1.20× | |
| 04 | Alaska | ~20K | 1.20× | |
| 05 | Rhode Island | ~40K | 1.17× | |
| 06 | New Hampshire | ~40K | 1.16× | |
| 07 | Maine | ~40K | 1.13× | |
| 08 | New Mexico | ~50K | 1.12× | |
| 09 | Hawaii | ~50K | 1.12× | |
| 10 | Idaho | ~50K | 1.10× | |
| 11 | Montana | ~30K | 1.10× | |
| 12 | Nebraska | ~50K | 1.08× | |
| 13 | Mississippi | ~80K | 1.07× | |
| 14 | Washington, District of Columbia | ~30K | 1.07× | |
| 15 | Arkansas | ~80K | 1.06× | |
| 16 | Vermont | ~20K | 1.04× | |
| 17 | Oklahoma | ~100K | 1.03× | |
| 18 | Iowa | ~80K | 1.02× | |
| 19 | Kansas | ~80K | 1.02× | |
| 20 | South Dakota | ~20K | 1.01× | |
| 21 | Kentucky | ~100K | 1.00× | |
| 22 | Louisiana | ~100K | 0.98× | |
| 23 | Nevada | ~90K | 0.98× | |
| 24 | Alabama | ~100K | 0.97× | |
| 25 | Connecticut | ~90K | 0.97× | |
| 26 | Utah | ~80K | 0.97× | |
| 27 | Oregon | ~100K | 0.96× | |
| 28 | South Carolina | ~100K | 0.95× | |
| 29 | Indiana | ~200K | 0.92× | |
| 30 | Missouri | ~100K | 0.92× | |
| 31 | Wisconsin | ~100K | 0.92× | |
| 32 | Minnesota | ~100K | 0.92× | |
| 33 | Tennessee | ~200K | 0.91× | |
| 34 | Maryland | ~100K | 0.91× | |
| 35 | Colorado | ~100K | 0.91× | |
| 36 | Arizona | ~200K | 0.90× | |
| 37 | Washington | ~200K | 0.89× | |
| 38 | Massachusetts | ~200K | 0.89× | |
| 39 | Michigan | ~200K | 0.88× | |
| 40 | Virginia | ~200K | 0.88× | |
| 41 | Georgia | ~300K | 0.87× | |
| 42 | New Jersey | ~200K | 0.87× | |
| 43 | Illinois | ~300K | 0.86× | |
| 44 | Ohio | ~300K | 0.86× | |
| 45 | North Carolina | ~200K | 0.86× | |
| 46 | Pennsylvania | ~300K | 0.85× | |
| 47 | New York | ~400K | 0.79× | |
| 48 | Florida | ~500K | 0.77× | |
| 49 | Texas | ~600K | 0.73× | |
| 50 | California | ~700K | 0.70× |
The strongest cross-interests of the Registered user audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iggy Pop | Music & Radio | 13.74× | ||
| 02 | Rick Astley | Music & Radio | 13.74× | ||
| 03 | Pep Guardiola | Sports | 13.74× | ||
| 04 | Diego Maradona | Sports | 13.74× | ||
| 05 | Steffi Graf | Sports | 13.17× | ||
| 06 | Cougar | Kids & Family | 13.12× | ||
| 07 | Karl Marx | Literature | 8.34× | ||
| 08 | Berlin Wall | Travel & Leisure | 6.43× | ||
| 09 | Anne Hathaway | Movies & TV | 6.07× | ||
| 10 | Web server | Technology & Electronics | 5.27× | ||
| 11 | Chuck Norris | Movies & TV | 3.67× | ||
| 12 | Michael B. Jordan | Movies & TV | 3.47× | ||
| 13 | Virtual reality | Technology & Electronics | 2.71× | ||
| 14 | Britney Spears | Music & Radio | 2.62× | ||
| 15 | Radio | Technology & Electronics | 2.55× | ||
| 16 | Internet celebrity | Internet & Social Media | 2.52× | ||
| 17 | Innovation | Business & Career | 2.22× | ||
| 18 | Genetics | Kids & Family | 2.16× | ||
| 19 | Fox News Channel | Movies & TV | 1.85× | ||
| 20 | FIFA World Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.80× | |
| Spirituality | BALANCE | 2.00× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Registered user has an estimated audience of 9,496,099 people in United States, concentrated in California and Texas.
54.6% of Registered user fans are female, 45.4% are male, with an average age of 41.6 years.
Registered user fans show strongest brand affinity for Anne Hathaway (6.07×), Cougar (13.12×), and Web server (5.27×) over the country average.
Registered user fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Registered user itself, the audience over-indexes on Cougar (13.12×), Web server (5.27×), Iggy Pop (13.74×), and Chuck Norris (3.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Registered user. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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