Ronald Reagan Audience in United States

Ronald Reagan logo

Ronald Reagan has an estimated audience of 6,257,919 people in United States. 43.6% are female, 56.4% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Halsey, Oregon, Urban Outfitters, Wok, Historic site.

The average Ronald Reagan fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Halsey, Oregon, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Ronald Reagan audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Ronald Reagan fans

Demographic split for Ronald Reagan audience in United States
MetricValue
Female43.6%
Male56.4%
Average age46.9
Estimated audience size6,257,919

Audience persona

The typical Ronald Reagan fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Ronald Reagan in United States
RegionReachAffinity
California742,8861.08×
Texas575,5501.07×
Florida461,0551.09×
New York325,8190.93×
Illinois231,5261.11×
Pennsylvania220,5701.05×
Georgia214,4931.11×
North Carolina200,6891.07×
Ohio196,6591.02×
Virginia184,8831.21×
Michigan170,2581.04×
New Jersey158,8181×
Tennessee144,6811.15×
Indiana125,7521.1×
Washington123,2800.98×
Arizona123,1300.96×
Maryland121,1041.13×
Massachusetts112,7220.91×
Missouri110,7801.1×
South Carolina97,5281.04×
Wisconsin91,1890.97×
Colorado90,2920.92×
Kentucky89,6541.14×
Minnesota85,6980.96×
Alabama85,2970.98×
Oklahoma83,0671.2×
Louisiana82,5571.02×
Oregon65,5800.91×
Connecticut60,8350.97×
Utah59,0181.05×
Nevada58,6820.97×
Mississippi54,9111.07×
Arkansas54,0521.05×
Iowa53,5331.04×
Kansas51,5501.05×
Idaho33,4471.07×
West Virginia30,9801.06×
Washington, District of Columbia30,5281.62×
Nebraska30,4180.97×
New Mexico25,8710.82×
New Hampshire20,6460.84×
Maine18,9280.84×
Hawaii18,8690.7×
Rhode Island16,5650.83×
Montana15,5360.89×
Delaware14,1530.82×
South Dakota13,3100.92×
North Dakota12,4360.97×
Alaska8,9000.66×
Wyoming8,2090.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ronald Reagan audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Halsey, Oregon17.73×Travel & Leisure
Urban Outfitters3.63×Shopping
Wok9.18×Food & Beverages
Historic site5.87×Arts & Culture
Nationality2.78×Politics & Society
Israel2.35×Travel & Leisure
headspace9.7×Health
Google Home6.51×Technology & Electronics
Hibachi7.36×Food & Beverages
Goma16.35×Travel & Leisure
Goop4.76×Internet & Social Media
Governor of Michigan6.54×Politics & Society
Carnival of Souls17.73×Movies & TV
Elsword13.33×Games
Grammarly3.82×Business & Career
Grace Slick7.01×Music & Radio
University at Albany, SUNY17.73×Business & Career
Cherish (group)8.34×Music & Radio
Vocal harmony3.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ronald Reagan audience
TraitClusterScore
PatriotismCONSERVATISM3.86
SpiritualityBALANCE1.6
Need for SecurityCONSERVATISM1.52
Risk AppetiteTHRILL1.25
TraditionCONSERVATISM1.18
Career OrientationPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Ronald Reagan
CountryShare
United States51.6%
Germany3.6%
United Kingdom3.6%

See Ronald Reagan audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Ronald Reagan have in United States?

Ronald Reagan has an estimated audience of 6,257,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Ronald Reagan fans?

43.6% of Ronald Reagan fans are female, 56.4% are male, with an average age of 46.9 years.

Which brands do Ronald Reagan fans like most?

Ronald Reagan fans show strongest brand affinity for Keene, New Hampshire (675×), Halsey, Oregon (17.73×), and Urban Outfitters (3.63×) over the country average.

Where do Ronald Reagan fans live in United States?

Ronald Reagan fans in United States are most concentrated in California (reach 742,886), Texas (reach 575,550), and Florida (reach 461,055). These three regions account for the largest share of the active audience.

What other brands do Ronald Reagan fans also like?

Beyond Ronald Reagan itself, the audience over-indexes on Halsey, Oregon (17.73×), Urban Outfitters (3.63×), Wok (9.18×), and Historic site (5.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ronald Reagan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.