Social status Audience in United States

Social status has an estimated audience of 9,850,301 people in United States. 59.8% are female, 40.2% are male, average age 40.7. Top regions: North Carolina, California, Texas. Top brand affinities: Google Maps, Kia Sportage, Chuck Norris, Indeed.com, Jumanji.

The average Social status fan in United States is 40.7 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Texas. Top brand affinities include Google Maps, Kia Sportage, Chuck Norris, with strongest over-indexing on Google Maps (5.53× the country average). Demographically, the Social status audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social status fans

Demographic split for Social status audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.7
Estimated audience size9,850,301

Audience persona

The typical Social status fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Social status in United States
RegionReachAffinity
North Carolina1,642,9105.54×
California1,408,1571.3×
Texas1,254,7881.48×
Florida906,3671.36×
Pennsylvania796,6652.4×
Georgia694,7772.29×
New York664,1161.21×
Maryland360,5212.13×
Illinois277,6240.85×
Virginia274,6541.14×
Ohio257,5980.85×
New Jersey252,6051.01×
South Carolina203,3961.37×
Michigan192,0520.75×
Arizona170,7890.85×
Massachusetts168,9260.87×
Washington159,7030.81×
Indiana155,7940.87×
Tennessee147,4760.75×
Alabama125,0070.91×
Louisiana104,3740.82×
Wisconsin103,9990.7×
Colorado103,6590.67×
Connecticut100,4531.02×
Missouri97,1190.61×
Nevada92,5210.97×
Oregon87,7680.78×
Oklahoma83,6310.76×
Mississippi82,9551.02×
Kentucky80,9670.66×
Minnesota77,7580.55×
Hawaii56,9931.35×
Utah50,7230.58×
Kansas47,7400.61×
Arkansas47,2770.58×
Washington, District of Columbia41,5471.4×
Iowa39,0900.48×
New Hampshire36,1990.93×
West Virginia34,2420.75×
New Mexico30,0760.61×
Alaska28,3681.35×
Nebraska27,6280.56×
Idaho23,8650.48×
Rhode Island21,5890.69×
Delaware18,8740.69×
Maine15,4120.44×
Montana10,6790.39×
South Dakota9,9850.44×
North Dakota9,7230.48×
Vermont7,5840.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social status audience
BrandAffinityCategory
Google Maps5.53×Internet & Social Media
Kia Sportage18.57×Cars & Mobility
Chuck Norris4.45×Movies & TV
Indeed.com2.88×Business & Career
Jumanji12×Movies & TV
Ronaldinho14.84×Sports
CR Flamengo14.84×Sports
Disneyland Paris6.38×Travel & Leisure
Eva Green9.9×Movies & TV
Campeonato Brasileiro Série A14.84×Sports
Dentistry2.85×Business & Career
Honda HR-V12.86×Cars & Mobility
Beetlejuice2.43×Movies & TV
Enterprise Rent-A-Car2.92×Cars & Mobility
Google Flights2.71×Travel & Leisure
Google News2.8×News
Capital One1.9×Business & Career
Singer-songwriter1.86×Music & Radio
2. Bundesliga14.84×Sports
Genetics2.15×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social status audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
SpiritualityBALANCE1.43
Community OrientationOPEN1.38
PatriotismCONSERVATISM1.36
Convenience OrientationPREMIUM1.29
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Social status
CountryShare
United States25.0%
India6.1%
United Kingdom5.2%

See Social status audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social status have in United States?

Social status has an estimated audience of 9,850,301 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Social status fans?

59.8% of Social status fans are female, 40.2% are male, with an average age of 40.7 years.

Which brands do Social status fans like most?

Social status fans show strongest brand affinity for Google Maps (5.53×), Kia Sportage (18.57×), and Chuck Norris (4.45×) over the country average.

Where do Social status fans live in United States?

Social status fans in United States are most concentrated in North Carolina (reach 1,642,910), California (reach 1,408,157), and Texas (reach 1,254,788). These three regions account for the largest share of the active audience.

What other brands do Social status fans also like?

Beyond Social status itself, the audience over-indexes on Kia Sportage (18.57×), Chuck Norris (4.45×), Indeed.com (2.88×), and Jumanji (12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social status. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.