Rascasse Audience Intelligence

Social status Audience in United States

A data profile of the people who buy, follow and care about Social status in United States — modelled from more than twelve digital signal sources. Social status has an estimated audience of 9,850,301 people in United States.

#2309among Topic in United States#212in Politics & Society

The average Social status fan in United States is 40.7 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Google Maps, Ronaldinho, Cougar, with strongest over-indexing on Google Maps (5.69× the country average).

Demographically, the Social status audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social status fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social status profile in United States.

Audience size
9.9M
in United States
Gender
59.8%♀
40.2% male
Age
40.7
average years
Country rank
#3627
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social status fans

59.8% are female, 40.2% are male, average age 40.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Social status audience in United States
MetricValue
Female59.8%
Male40.2%
Average age40.7
Estimated audience size9,850,301
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Social status audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Social status audience comes from United States.

Worldwide audience distribution share by country for Social status
CountryShare
United States25.0%
India6.1%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social status audience in United States is strongest.

Fig. 05

Top regions by affinity

Social status fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M5.49×
02Pennsylvania~800K2.52×
03Georgia~600K2.12×
04Maryland~300K2.07×
05Texas~1M1.37×
06South Carolina~200K1.36×
07Florida~800K1.26×
08Washington, District of Columbia~40K1.26×
09California~1.5M1.21×
10Hawaii~50K1.20×
11Alaska~20K1.17×
12Virginia~300K1.11×
13New York~600K1.10×
14Connecticut~100K1.01×
15Mississippi~80K0.99×
16Michigan~200K0.96×
17New Jersey~200K0.95×
18Nevada~90K0.95×
19New Hampshire~40K0.93×
20Alabama~100K0.92×
21Rhode Island~30K0.89×
22Vermont~20K0.89×
23North Dakota~20K0.88×
24Massachusetts~200K0.87×
25West Virginia~40K0.87×
26Delaware~20K0.87×
27South Dakota~20K0.87×
28Illinois~300K0.86×
29Louisiana~100K0.86×
30Indiana~200K0.85×
31Kentucky~100K0.85×
32Montana~20K0.85×
33Oregon~90K0.84×
34Ohio~300K0.83×
35Oklahoma~90K0.83×
36Arizona~200K0.82×
37New Mexico~40K0.82×
38Arkansas~70K0.81×
39Washington~200K0.80×
40Maine~30K0.80×
41Idaho~40K0.79×
42Nebraska~40K0.79×
43Tennessee~200K0.78×
44Wisconsin~100K0.78×
45Kansas~60K0.77×
46Colorado~100K0.76×
47Utah~60K0.73×
48Missouri~100K0.71×
49Iowa~60K0.71×
50Minnesota~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Social status, United States
0.69×1.00×5.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social status audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social status audience
#·InterestCategoryAffinity×
01RonaldinhoSports14.84×
02Akame ga Kill!Literature14.84×
03Pep GuardiolaSports14.84×
04Diego MaradonaSports13.35×
05CougarKids & Family13.30×
06Steffi GrafSports10.19×
07Eva GreenMovies & TV9.77×
08Michelle RodriguezMovies & TV9.61×
09International educationBusiness & Career8.38×
10Bob RossMovies & TV7.35×
11Google MapsInternet & Social Media5.69×
12Web serverTechnology & Electronics3.77×
13Chuck NorrisMovies & TV2.97×
14Microwave ovenHome & Garden2.89×
15Britney SpearsMusic & Radio2.40×
16Google NewsNews2.30×
17GeneticsKids & Family2.19×
18Pizza HutFood & Beverages1.87×
19RadioTechnology & Electronics1.77×
20SubwayFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social status audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social status audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Community OrientationOPEN1.52×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social status audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.81×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social status have in United States?

Social status has an estimated audience of 9,850,301 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Social status fans?

59.8% of Social status fans are female, 40.2% are male, with an average age of 40.7 years.

03

Which brands do Social status fans like most?

Social status fans show strongest brand affinity for Google Maps (5.69×), Ronaldinho (14.84×), and Cougar (13.3×) over the country average.

04

Where do Social status fans live in United States?

Social status fans in United States are most concentrated in North Carolina (reach ~1.5M), California (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Social status fans also like?

Beyond Social status itself, the audience over-indexes on Ronaldinho (14.84×), Cougar (13.3×), Michelle Rodriguez (9.61×), and Eva Green (9.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Social status audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social status. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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