Rascasse Audience Intelligence

Social status Audience in Germany

A data profile of the people who buy, follow and care about Social status in Germany — modelled from more than twelve digital signal sources. Social status has an estimated audience of 966,018 people in Germany.

#3233among Topic in Germany#295in Politics & Society

The average Social status fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Dieter Bohlen, Müller (company), with strongest over-indexing on Tagesschau (2.25× the country average).

Demographically, the Social status audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social status fan in Germany is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social status profile in Germany.

Audience size
966K
in Germany
Gender
60.8%♀
39.2% male
Age
40.1
average years
Country rank
#6740
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social status fans

60.8% are female, 39.2% are male, average age 40.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Social status audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age40.1
Estimated audience size966,018
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Social status audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Social status audience comes from Germany.

Worldwide audience distribution share by country for Social status
CountryShare
United States25.0%
India6.1%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social status audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social status fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Saarland~10K1.17×
03Berlin~50K1.09×
04Mecklenburg-Vorpommern~20K1.06×
05Hamburg~20K1.03×
06Thüringen~30K1.02×
07Sachsen-Anhalt~30K1.01×
08Brandenburg~30K0.96×
09Nordrhein-Westfalen~200K0.91×
10Schleswig-Holstein~30K0.91×
11Sachsen~40K0.90×
12Niedersachsen~80K0.89×
13Rheinland-Pfalz~40K0.88×
14Baden-Württemberg~100K0.84×
15Hessen~60K0.82×
16Bayern~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Social status, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social status audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social status audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages4.90×
02FirefoxInternet & Social Media4.42×
03Michael Patrick KellyMusic & Radio4.40×
04Dieter BohlenMusic & Radio4.13×
05Andy BorgMusic & Radio3.82×
06Crime fictionLiterature3.48×
07Robert RedfordMovies & TV3.04×
08Roland KaiserMusic & Radio2.73×
09Florian SilbereisenMusic & Radio2.65×
10Wetter.comHome & Garden2.40×
11FOCUS OnlineNews2.30×
12TagesschauMovies & TV2.25×
13Online newspaperNews2.19×
14Müller (company)Food & Beverages2.16×
15Breaking newsMovies & TV2.07×
16Helene FischerMusic & Radio1.88×
17DeichmannShopping1.85×
18TransfermarktSports1.84×
19PoliticsPolitics & Society1.77×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social status audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social status audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
Convenience OrientationPREMIUM1.63×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social status audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Sports ActivityPOWER0.66×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social status have in Germany?

Social status has an estimated audience of 966,018 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social status fans?

60.8% of Social status fans are female, 39.2% are male, with an average age of 40.1 years.

03

Which brands do Social status fans like most?

Social status fans show strongest brand affinity for Tagesschau (2.25×), Dieter Bohlen (4.13×), and Müller (company) (2.16×) over the country average.

04

Where do Social status fans live in Germany?

Social status fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Social status fans also like?

Beyond Social status itself, the audience over-indexes on Dieter Bohlen (4.13×), Müller (company) (2.16×), Roland Kaiser (2.73×), and FOCUS Online (2.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Social status audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social status. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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