Social status Audience in Germany
Social status has an estimated audience of 966,018 people in Germany. 60.8% are female, 39.2% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Time (magazine), Saving, Pillow.
The average Social status fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Time (magazine), with strongest over-indexing on Rossmann (1.96× the country average). Demographically, the Social status audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social status fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.1 |
| Estimated audience size | 966,018 |
Audience persona
The typical Social status fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,520 | 1.01× |
| Bayern | 123,369 | 0.79× |
| Baden-Württemberg | 112,660 | 0.85× |
| Niedersachsen | 84,045 | 0.9× |
| Berlin | 57,795 | 1.34× |
| Hessen | 55,996 | 0.76× |
| Sachsen | 36,952 | 0.78× |
| Rheinland-Pfalz | 30,576 | 0.63× |
| Schleswig-Holstein | 26,187 | 0.75× |
| Brandenburg | 24,684 | 0.82× |
| Hamburg | 24,412 | 1.12× |
| Thüringen | 22,852 | 0.93× |
| Sachsen-Anhalt | 22,194 | 0.89× |
| Saarland | 17,852 | 1.5× |
| Bremen | 16,757 | 2.03× |
| Mecklenburg-Vorpommern | 16,396 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.96× | Shopping |
| Home Office | 2.29× | Business & Career |
| Time (magazine) | 3.14× | News |
| Saving | 1.86× | Business & Career |
| Pillow | 1.81× | Home & Garden |
| Esra Erol | 4.71× | Movies & TV |
| Jack White | 1.54× | Movies & TV |
| Nationality | 1.91× | Politics & Society |
| Este, Veneto | 1.51× | Travel & Leisure |
| Buying and Selling Real Estate | 3.66× | Home & Garden |
| Medieval fantasy | 5.47× | Literature |
| Buying a House | 2.97× | Home & Garden |
| Emperor Entertainment Group | 1.72× | Business & Career |
| Women's empowerment | 1.63× | Politics & Society |
| Samanyolu Haber | 1.9× | Movies & TV |
| Justice | 1.57× | Politics & Society |
| New Era (Namibia) | 1.7× | News |
| Viator | 2.44× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.63× | Politics & Society |
| Gran Torino | 1.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| Indulgence | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.25 |
| Convenience Orientation | PREMIUM | 1.25 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| India | 6.1% |
| United Kingdom | 5.2% |
See Social status audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social status have in Germany?
Social status has an estimated audience of 966,018 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social status fans?
60.8% of Social status fans are female, 39.2% are male, with an average age of 40.1 years.
Which brands do Social status fans like most?
Social status fans show strongest brand affinity for Rossmann (1.96×), Home Office (2.29×), and Time (magazine) (3.14×) over the country average.
Where do Social status fans live in Germany?
Social status fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,520), Bayern (reach 123,369), and Baden-Württemberg (reach 112,660). These three regions account for the largest share of the active audience.
What other brands do Social status fans also like?
Beyond Social status itself, the audience over-indexes on Home Office (2.29×), Time (magazine) (3.14×), Saving (1.86×), and Pillow (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social status. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.