Rascasse Audience Intelligence

Toast Audience in Germany

A data profile of the people who buy, follow and care about Toast in Germany — modelled from more than twelve digital signal sources. Toast has an estimated audience of 599,487 people in Germany.

#50among Dish in Germany#4234among Topic in Germany#479in Food & Beverages

The average Toast fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hors d'oeuvre, Rye bread, Christmas lights, with strongest over-indexing on Hors d'oeuvre (37.43× the country average).

Demographically, the Toast audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toast fan in Germany is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Hors d'oeuvre.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toast profile in Germany.

Audience size
599K
in Germany
Gender
62.8%♀
37.2% male
Age
40.2
average years
Country rank
#10110
Topic in Germany
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toast fans

62.8% are female, 37.2% are male, average age 40.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Toast audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age40.2
Estimated audience size599,487
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Toast audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Toast audience comes from Germany.

Worldwide audience distribution share by country for Toast
CountryShare
United States22.6%
Brazil14.3%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toast fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.36×
02Nordrhein-Westfalen~100K1.09×
03Niedersachsen~60K1.07×
04Hessen~50K1.04×
05Bayern~100K1.03×
06Rheinland-Pfalz~30K1.03×
07Hamburg~10K1.01×
08Bremen~5K1.00×
09Baden-Württemberg~80K0.99×
10Mecklenburg-Vorpommern~10K0.98×
11Brandenburg~20K0.96×
12Sachsen-Anhalt~10K0.95×
13Schleswig-Holstein~20K0.94×
14Saarland~7K0.92×
15Sachsen~30K0.91×
16Thüringen~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Toast, Germany
0.89×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toast audience
#·InterestCategoryAffinity×
01Rye breadFood & Beverages100.62×
02Rock in RioMusic & Radio38.21×
03Hors d'oeuvreFood & Beverages37.43×
04Luan SantanaMusic & Radio30.70×
05Puff pastryFood & Beverages21.36×
06Christmas lightsHome & Garden20.92×
07VivaraPets & Animals20.00×
08Brandon SandersonLiterature16.43×
09ArezzoTravel & Leisure13.70×
10Lunch boxHome & Garden11.77×
11Rent-to-ownHome & Garden10.10×
12Rose LeslieMovies & TV9.22×
13BiathlonSports7.89×
14TurmericFood & Beverages7.09×
15DoughFood & Beverages4.34×
16SunExpressTravel & Leisure2.84×
17Distilled beverageFood & Beverages2.03×
18Netto Marken-DiscountShopping1.66×
19KitchenHome & Garden1.63×
20Müller (company)Food & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toast audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
IndulgenceJOY1.49×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toast audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.87×
Risk AppetiteTHRILL0.89×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toast have in Germany?

Toast has an estimated audience of 599,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toast fans?

62.8% of Toast fans are female, 37.2% are male, with an average age of 40.2 years.

03

Which brands do Toast fans like most?

Toast fans show strongest brand affinity for Hors d'oeuvre (37.43×), Rye bread (100.62×), and Christmas lights (20.92×) over the country average.

04

Where do Toast fans live in Germany?

Toast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Toast fans also like?

Beyond Toast itself, the audience over-indexes on Rye bread (100.62×), Christmas lights (20.92×), Arezzo (13.7×), and Rent-to-own (10.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Toast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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