Toast Audience in Germany

Demographics of Toast fans

Audience persona

The typical Toast fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Hückelhoven.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Toast audiences in other countries

• Toast — United States
• Toast — United Kingdom
• Toast — France
• Toast — Italy
• Toast — Spain
• Toast — Brazil
• Toast — Japan
• Toast — South Korea
• Toast — India

More Dish audiences in Germany

• Pizza (7,563,976)
• Steak (4,693,750)
• Seafood (4,558,358)
• Pasta (4,336,553)
• Hamburger (3,269,848)

Frequently asked questions

How many fans does Toast have in Germany?

Toast has an estimated audience of 599,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Toast fans?

62.8% of Toast fans are female, 37.2% are male, with an average age of 40.2 years.

Which brands do Toast fans like most?

Toast fans show strongest brand affinity for Hückelhoven (16.91×), Artistic inspiration (1.59×), and Snow White (Fables) (2.33×) over the country average.

Where do Toast fans live in Germany?

Toast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,733), Bayern (reach 106,495), and Baden-Württemberg (reach 82,260). These three regions account for the largest share of the active audience.

What other brands do Toast fans also like?

Beyond Toast itself, the audience over-indexes on Artistic inspiration (1.59×), Snow White (Fables) (2.33×), Škoda Kodiaq (2.04×), and Mothercare (1.83×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.