Rascasse Audience Intelligence

Cinnamon Toast Crunch Target Market in United States

A data profile of the people who buy, follow and care about Cinnamon Toast Crunch in United States — modelled from more than twelve digital signal sources. Cinnamon Toast Crunch has an estimated audience of 828,663 people in United States.

#2752among Brand in United States#1492in Food & Beverages

The average Cinnamon Toast Crunch fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toast, Reese's Puffs Cereal, Black Coffee (play), with strongest over-indexing on Toast (16.26× the country average).

Demographically, the Cinnamon Toast Crunch audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cinnamon Toast Crunch fan in United States is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Toast.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cinnamon Toast Crunch profile in United States.

Audience size
829K
in United States
Gender
57.0%♀
43.0% male
Age
34.8
average years
Country rank
#26827
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cinnamon Toast Crunch

57.0% are female, 43.0% are male, average age 34.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Cinnamon Toast Crunch audience in United States
MetricValue
Female57.0%
Male43.0%
Average age34.8
Estimated audience size828,663
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Cinnamon Toast Crunch audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3924%
40-4919%
50+7%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Cinnamon Toast Crunch audience comes from United States.

Worldwide audience distribution share by country for Cinnamon Toast Crunch
CountryShare
United States59.3%
Germany7.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cinnamon Toast Crunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Cinnamon Toast Crunch customers by region in United States
#RegionReachAffinity×
01Maryland~20K1.39×
02Georgia~30K1.38×
03Delaware~3K1.33×
04Texas~90K1.30×
05Mississippi~8K1.23×
06Louisiana~10K1.22×
07North Carolina~30K1.21×
08New Jersey~30K1.21×
09New York~50K1.20×
10Florida~60K1.16×
11Alabama~10K1.16×
12California~100K1.15×
13South Carolina~10K1.15×
14Pennsylvania~30K1.12×
15Illinois~30K1.12×
16Connecticut~9K1.12×
17Virginia~20K1.11×
18Kentucky~10K1.10×
19Arkansas~7K1.10×
20Nevada~9K1.09×
21Rhode Island~3K1.09×
22Michigan~20K1.08×
23Indiana~20K1.08×
24Minnesota~10K1.07×
25Nebraska~4K1.01×
26Tennessee~20K1.00×
27Ohio~20K0.99×
28Massachusetts~20K0.99×
29Oklahoma~9K0.98×
30Arizona~20K0.97×
31Iowa~6K0.93×
32Kansas~6K0.93×
33Missouri~10K0.92×
34West Virginia~3K0.92×
35North Dakota~2K0.91×
36Washington~10K0.90×
37Wisconsin~10K0.90×
38Washington, District of Columbia~2K0.89×
39South Dakota~2K0.88×
40Utah~6K0.87×
41Alaska~2K0.87×
42New Mexico~3K0.84×
43Oregon~8K0.82×
44Hawaii~3K0.80×
45New Hampshire~3K0.79×
46Colorado~10K0.77×
47Idaho~3K0.77×
48Maine~2K0.76×
49Vermont~1K0.74×
50Montana~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Cinnamon Toast Crunch, United States
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cinnamon Toast Crunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cinnamon Toast Crunch audience
#·InterestCategoryAffinity×
01Reese's Puffs CerealFood & Beverages75.64×
02Black Coffee (play)Literature39.94×
03Honey Nut CheeriosFood & Beverages23.23×
04Toaster StrudelFood & Beverages18.72×
05Georgia-PacificBusiness & Career18.42×
06ToastFood & Beverages16.26×
07Lucky CharmsFood & Beverages13.69×
08Carnation (brand)Food & Beverages10.35×
09Back to SchoolKids & Family6.77×
10Toilet paperHome & Garden5.34×
11southwest airlinesTravel & Leisure3.51×
12Panda ExpressFood & Beverages2.93×
13CerealFood & Beverages2.72×
14FlavorFood & Beverages2.51×
15ChristmasKids & Family2.49×
16CVS PharmacyShopping2.21×
17Pizza HutFood & Beverages2.16×
18Burger KingFood & Beverages1.93×
19Wendy'sFood & Beverages1.73×
20McDonald'sFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cinnamon Toast Crunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cinnamon Toast Crunch audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
Convenience OrientationPREMIUM1.30×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cinnamon Toast Crunch audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Career OrientationPOWER0.81×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cinnamon Toast Crunch's target market in United States?

Cinnamon Toast Crunch's target market in United States covers an estimated 828,663 people, concentrated in California and Texas.

02

What is the gender split and age of Cinnamon Toast Crunch customers?

57.0% of the Cinnamon Toast Crunch audience are female, 43.0% are male, with an average age of 34.8 years.

03

Which brands do Cinnamon Toast Crunch fans like most?

Cinnamon Toast Crunch fans show strongest brand affinity for Toast (16.26×), Reese's Puffs Cereal (75.64×), and Black Coffee (play) (39.94×) over the country average.

04

Where do Cinnamon Toast Crunch fans live in United States?

Cinnamon Toast Crunch fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cinnamon Toast Crunch fans also like?

Beyond Cinnamon Toast Crunch itself, the audience over-indexes on Reese's Puffs Cereal (75.64×), Black Coffee (play) (39.94×), southwest airlines (3.51×), and Christmas (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cinnamon Toast Crunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon Toast Crunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →