Cinnamon Toast Crunch Audience in United States

Cinnamon Toast Crunch logo

Cinnamon Toast Crunch has an estimated audience of 817,080 people in United States. 57.0% are female, 43.0% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Toast, Black Coffee (play), southwest airlines, Christmas, Panda Express.

The average Cinnamon Toast Crunch fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toast, Black Coffee (play), southwest airlines, with strongest over-indexing on Toast (16.26× the country average). Demographically, the Cinnamon Toast Crunch audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Cinnamon Toast Crunch fans

Demographic split for Cinnamon Toast Crunch audience in United States
MetricValue
Female57.0%
Male43.0%
Average age34.8
Estimated audience size817,080

Audience persona

The typical Cinnamon Toast Crunch fan in United States is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Toast.

Top regions in United States

Top regions ranked by reach for Cinnamon Toast Crunch in United States
RegionReachAffinity
California106,2651.18×
Texas93,9711.34×
Florida68,6281.24×
New York58,0781.27×
Georgia34,3761.37×
Pennsylvania31,3931.14×
Illinois31,1661.14×
North Carolina30,8711.26×
New Jersey25,6341.23×
Ohio25,4281.01×
Michigan23,3881.09×
Virginia21,8591.1×
Maryland19,0311.35×
Tennessee17,1601.05×
Massachusetts16,5081.03×
Arizona16,3190.98×
Indiana15,9731.07×
Washington15,3710.94×
South Carolina13,6941.11×
Louisiana13,2901.26×
Alabama12,6651.11×
Minnesota12,0611.03×
Missouri12,0120.91×
Kentucky11,2351.1×
Wisconsin10,5310.86×
Colorado9,8400.76×
Connecticut9,1761.12×
Nevada9,0401.14×
Oklahoma8,8830.98×
Mississippi8,0901.2×
Oregon7,7650.83×
Arkansas7,1871.07×
Iowa6,1430.91×
Utah6,0060.82×
Kansas5,6360.88×
Nebraska4,1211.01×
West Virginia3,5030.92×
Delaware3,2531.44×
New Mexico3,1740.77×
Rhode Island3,0841.19×
Idaho2,7970.68×
Hawaii2,6710.76×
New Hampshire2,4580.76×
Washington, District of Columbia2,2790.93×
Maine2,0940.72×
Alaska1,4770.85×
North Dakota1,3600.81×
South Dakota1,2610.67×
Montana1,2190.54×
Vermont8490.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinnamon Toast Crunch audience
BrandAffinityCategory
Toast16.26×Food & Beverages
Black Coffee (play)39.94×Literature
southwest airlines3.51×Travel & Leisure
Christmas2.49×Kids & Family
Panda Express2.93×Food & Beverages
Honey Nut Cheerios23.23×Food & Beverages
Pizza Hut2.16×Food & Beverages
Cereal2.72×Food & Beverages
Lucky Charms13.69×Food & Beverages
Georgia-Pacific18.42×Business & Career
Flavor2.51×Food & Beverages
Toilet paper5.34×Home & Garden
Back to School6.77×Kids & Family
CVS Pharmacy2.21×Shopping
Burger King1.93×Food & Beverages
Toaster Strudel18.72×Food & Beverages
Carnation (brand)10.35×Food & Beverages
General Mills7.76×Food & Beverages
Great Depression4.22×Politics & Society
Panera Bread2.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinnamon Toast Crunch audience
TraitClusterScore
IndulgenceJOY1.72
ExtroversionTHRILL1.53
Convenience OrientationPREMIUM1.48
Price SensitivityPREMIUM1.46
Pet OwnershipJOY1.41
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Cinnamon Toast Crunch
CountryShare
United States61.5%
United Kingdom6.3%
Canada4.5%

See Cinnamon Toast Crunch audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cinnamon Toast Crunch have in United States?

Cinnamon Toast Crunch has an estimated audience of 817,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Cinnamon Toast Crunch fans?

57.0% of Cinnamon Toast Crunch fans are female, 43.0% are male, with an average age of 34.8 years.

Which brands do Cinnamon Toast Crunch fans like most?

Cinnamon Toast Crunch fans show strongest brand affinity for Toast (16.26×), Black Coffee (play) (39.94×), and southwest airlines (3.51×) over the country average.

Where do Cinnamon Toast Crunch fans live in United States?

Cinnamon Toast Crunch fans in United States are most concentrated in California (reach 106,265), Texas (reach 93,971), and Florida (reach 68,628). These three regions account for the largest share of the active audience.

What other brands do Cinnamon Toast Crunch fans also like?

Beyond Cinnamon Toast Crunch itself, the audience over-indexes on Black Coffee (play) (39.94×), southwest airlines (3.51×), Christmas (2.49×), and Panda Express (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon Toast Crunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.